參考文獻

（四）三知覺分群在年齡、家庭生命週期及所得，有顯著差異（表 4），也提醒旅遊網站設計者要針對目標市場特質提供網站內容及用語。特別是最會上網搜尋資訊的「低效益高風險」，研究顯示其主要在 26-35 年齡層（表 4）。

三、未來研究建議

了解網路消費者的購買決策是個值得研究之課題，本研究僅針消費者「網路資源知覺」、「旅遊決策知覺」及二者對「網路資訊搜尋」之影響進行分析，未來研究可針對自助旅行者的購買決策其他階段，如選擇評估、購買旅遊商品，甚至旅行後行為進一步分析影響之因素為何。另外，本研究僅針對旅遊網站資訊搜尋行為進行研究，未來研究可探討如何概化「網路資源知覺」、「產品/

服務購買知覺」對網站資訊搜尋行為影響至其他類型的網站。

1. 交通部觀光局，90 年觀光年報，【線上資料】，來源：

http://202.39.225.136/auser/B/Annual_20 01/INDEX1.HTML【2003/04/03】，民國 90 年

2. 沈青慧，半自助旅遊產品之消費者行為研究─以定點旅遊為實證研究，台灣大學商學研究所碩士論文，民國84年。

3. 周義隆，國人出國自助旅行目的地選擇行為之研究，中國文化大學觀光事業研究所碩士論文，民國82年。

4. 資策會，2002年我國家庭資訊通信技術應用概況之調查研究，web side

http://www.find.org.tw/0105/howmany/ho wmany_disp.asp?id=46，民國91年11月21 日。

5. 盧希鵬、林娟娟，「從資訊系統品質的角度探討 WWW 網站的接受程度」，國科會報告： NSC 88-2416-H-011-011, 1999

6. 鍾佑德，網站特性對網路購物風險與資訊搜尋策略影響之研究，國立中央大學企業管理研究所碩士論文，民國88年。

7. 詹琇蓉，產品涉入、消費者特性與情境對網路購物之知覺風險影響分析，國立成功大學企業管理研究所碩士論文，民國89年。

8. Alba, J.; Lynch, J., Weitz, B., Janiszewski, C., Lutz, C., Sawyer, A., and Wood S.

消費者網路資訊搜尋行為之研究 — 以自助旅行為例 149

“Interactive Home Shopping: Consumer, Retailer, and Manufacture Incentives to Participate in Electronic Marketplace,”

Journal of Marketing (61:July), 1997, pp.

38-53.

9. Assael, H., Consumer Behavior and Marketing Actions, 6th ed., South-western College Publishing, Cincinnati., 1998.

10. Bates, M. J. “Learning about the

Information Seeking of Interdisciplinary Scholars and Students,” Library Trends (45), 1996, pp. 155-164.

11. Babin, Barry J., William R. D., and Mitch G. “Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value,” Journal of Consumer Research(20:March), 1994, pp. 644-656.

12. Beatty, S. E. and Scott M. S. “External Search Effort: An Investigation Across Several Product Categories,” Journal of Consumer Research(14:June), 1987, pp.

83-95.

13. Bettman, J. R. and Whan C. P. “ Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis,”

Journal of Consumer Research (7 :December), 1980, 234-248.

14. Bloch, P. H., Sherrell, D. L.and Ridgway, N. M. “Consumer Search: An Extended Framework,” Journal of Consumer Research (13:June), 1986, pp. 119-126.

15. Carroll, J. B. “Expert Internet Information Access,” Journal of Educational

Computing Research (20:3), 1999, pp.

209-222.

16. Cox, D. F. and Rich, S. “Perceived Risk and Consumer Decision Marking- A case of Telphone Shopping,” Journal of Marketing Research (1:Feb), 1964, pp.

32-39.

17. DeLone,W. H. and McLean, E. R.

“Information System Success:The Quest for the Dependent Variable,” Information System Research (6),1992,pp. 60-95

18. Duncan, C. P. and Olshavsky, R. W.

“External Search: The Role of Consumer Beliefs,” Journal of Marketing Research (19:Feb), 1982, pp. 32-43.

19. Eighmey, J. “Profiling User Responses to Commercial Web Site,” Journal of Advertising Research

(21-35 :May/June), 1997.

20. Engel, J. F., Blackwell, R. D. and Kollat., D. T. Comsumer Behavior, 8th ed.. The International Edition: The Dryden Press, Harcourt Brace College Publisher, 1995.

資管評論第十三期民國九十三年十二月 150

21. Eighmey, J. and McCord, L. “Adding Value in the Information Age: Uses and Gratifications of the World-Wide Web,”

In Proceedings of the Conferenece on Telecommunications and Information Markets, Ruby Roy Dholakia and David R. Fortin, eds. Newport: University of Rhode Island, 1995.

22. Eighmey, J. “Profiling User Responses to Commercial Web Sites,” Journal of Advertising Research, (37:3), 1997, pp.

59-66.

23. Farley, J. V. “Brand Loyalty and the Economics of Information,” Journal of Business (37:Oct.), 1964, pp.370-381.

24. Fodness, D. and Murray, B. “Tourist Information Search ,” Journal of Travel Research (24:3), 1997, pp. 503-523

25. ____ and ____ “A Typology of Tourist Information Search Strategies,”

Journal of Travel Research

(37:November), 1998 , pp. 108-119.

26. ____ and ____ “A Model of Tourist Information Search Behavior,” Journal of Travel Research (37:February), 1999, pp. 220-230.

27. Grazioli, S. and Jarvenpaa, S. L. “Perils of Internet Fraud: An Empirical

Investigation of Deception and Trust with Experienced Internet Consumers,” IEEE Transactions on Systems, Man, and Cubernetics—Part A: Systems and Humans (30:4), 2000, pp. 395-410.

28. Green, P. E Consumer Use of

Information. In Knowing the Consumer, J.

W. Newman, eds. New York: John Wiley

& Sons, Inc., 1966, pp. 67-80.

29. Hair, Jr. J. F., Anderson, R. E., Tatham, R.

L., Black, W. C. Multivariate Data Analysis, 5^th edition, Prentice-Hall, 1998.

30. Holscher, C., and Strube, G. “Web Search of Interest Experts and Newbies,”

Computer Networks (33), 2000, pp.337-346.

31. Igbaria, M., Guimarae, T. and Davis, G. b.

“Testing the Determinants of

Microcomputer Usage via a Structural Equation Model,” Journal of

Management Information Systems, (11:4), 1995, pp. 87-114.

32. Jacoby, J. and Kaplan, L. “The components of perceived risk,” in Venkatesan, M. (Ed.), Proceedings, 3rd Annual Conference, Association for Consumer Research, Chicago, IL, 1972, pp. 382-93.

消費者網路資訊搜尋行為之研究 — 以自助旅行為例 151

33. Loker-Murphy, L. and Pearce, P. L.

“Young Budget Travelers: Backpackers In Australia,” Annals of Tourism research (l22:4), 1995, pp.819-843.

34. Kaplan, L.B., Szybillo, G.J. and Jacoby, J.

“Components of perceived risk in product purchase: a Cross-validation,” Journal of Applied Psychology (59:3), 1974, pp.

287-91.

35. Kiel, G. C. and Layton, R. A.

“Dimensions of Consumer Information Seeking Behavior,” Journal of Marketing Research (18:May), 1981, pp.233-239.

36. Kirkwood, A. ”Learning at home with information and communication Technologies,” Distance Education;

Melbourne, 2000, pp.248-259

37. Korgaonkar, P. K. and Wolin, L. D. A

“Multivariate Analysis of Web Usage,”

Journal of advertising research, March-April, 1999, pp.53-66.

38. Lin, J. C. and Lu H. “Toward an

Understanding of Behavioral intention to use a web site,” International Journal of Information Management (20), 2000, pp.

197-208

39. Marshall, K. P. “Has Technology Introduced New Ethical Problems?,”

Journal of Business Ethics (19:1), 1999, pp. 81-90.

40. Mazis, M. B., Staelin, R., Beales, H. and Salop, S. “A Framework for Evaluation Consumer Information Regulation,”

Journal of Marketing, (45:Winter), 1981, pp.11-21.

41. McGaughey, R.E., and Mason, K.H.

“The Internet as a Marketing Tool,”

Journal of Marketing Theory and Practice (6:3), 1998, pp. 1-11.

42. Miyazaki, A. D and Fernandez, A.

“Consumer Perceptions of Privacy and Security risks for Online Shopping,” The Journal of Consumer Affairs, Madison, Summer, (35:1), 2001, pp. 27-44.

43. Mowen, J. C. “Risk Taking in

Sales-force Selection Decisions: The impact of Decision Frame and Time,”

Psychology & Marketing (12:4), 1995, pp. 265-285.

44. Murray, K. B. and Schlacter, J. L. “The Impact of Services vs. Goods on

Consumers Assessment of Perceived Risk and Variability,” Journal of Academy of Marketing Science (18), 1990, pp. 51-65.

45. ___ and ____ “A Test of Services Marketing Theory: Consumer

資管評論第十三期民國九十三年十二月 152

Information Acquisition Activities,”

Journal of Marketing (55: January), 1991, pp. 51-65.

46. Nachmias, R. and Gilad, A. “Needle in a Hyperstack: Searching for Information on the World Wide Web,” Jourlnal of

Research Technology in Education (34:4), 2002, pp. 475-486.

47. Peterson, R. A. and Merino, M. C.

“Consumer Information Search Behavior and the Internet’ Psychology & Marketing (20:2), 2003, pp. 99-121.

48. Petty, R. E. and Cacioppo, J. T. “Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement,” Journal of Consumer Research (10:2), 1983, pp. 135-146.

49. Roper, S. Survey highlights new “Web Rage” Phenomenon, New York: Author, 2000.

50. Richmond, A., “Enciting Online Shoppers to Buy: A Human Behavior Study,”

Computer Network and ISDN Systems (28), 1996

51. Sama, L. M. and Shoaf, V. “Ethics on the Web: Applying Moral Decision- Making to the New Media,” Journal of Business Ethics (36), 2002, pp. 93-103.

52. Roselius, E. “Consumer Rankings of Risk Reduction Methods,” Journal of Marketing (35: January), 1971, pp. 56-61.

53. Schmidt, J. B and Spreng, R. A. “A Proposed Model of External Consumer Information Search,” Journal Greenvale (24:3), 1996, pp. 246-256.

54. Selnes, F. and Troye, S. V. “Buying Expertise, Information Search, and Problem solving,” Journal of Economic Psychology (10), 1989, pp. 411-428.

55. Solomon, M. R., Consumer Behavior:

Buying, Having and Being. Allyn &

Bacon, 2nd ed., 1994.

56. Srinivasan, N. and Ratchford, B. T. “An Empirical Test of a Model of External Search for Automobiles,” Journal of Consumer Research (18:Sep), 1991, pp.

233-242.

57. Stigler, G. S. “The Economics of Information,” Journal of Political Economy, (69:June), 1961, pp.213-225.

58. Stone, R.N. and Gronhaug, K. “Perceived Risk: Further Considerations for the Marketing Discipline,” European Journal of Marketing (27:3), 1993, pp. 372-94.

59. Tan, S. J. “Strategies for Reducing

消費者網路資訊搜尋行為之研究 — 以自助旅行為例 153

Consumers’ Risk Aversion in Internet Shopping,” Journal of Consumer Marketing (16:2), 1999, pp. 163-180

60. Tauber, E. M. “Why Do People Shop?,”

Journal of Marketing Research (9:Mar), 1972, pp. 45-48.

61. Vogt, C. A. and Fesenmaier, D. R.

“Expanding the Functional Information Search Model,” Annals of Tourism Research (25:3), 1998, pp. 551-578.

62. Udell, J. G. “Pre-purchase Behavior of Buyers of Small Electrical Appliance,”

Journal of Marketing (30:Oct), 1966, pp.50-52.

63. Wilkie, W. L. and Dickson, P. R.

Shopping for Appliances: Consumers' Strategies and Patterns of Information Search. Cambridge, MA: Marketing Science Institute. 1985.

64. Woodside, A.G. “Is There a

Generalized Risky Shift Phenomenon in Consumer Behavior?” Journal of

Marketing Research (11:May), 1974, pp.

225-6.

在文檔中消費者網路資訊搜尋行為之研究—以自助旅行為例 (頁 24-29)