吳榮泰（民 92），網際網路上職業球團系統之建立，國立台灣科技大學工業 管理研究所未出版碩士論文。
陳家誠（民88），以運動知覺空間圖協助跨國企業運動贊助決策，國立台灣 大學國際企業學研究所未出版碩士論文。
程紹同（民 88），「從五促銷元素--跨世紀百億美元的贊助理念解析」，廣 告雜誌，第101 期，頁 82-88。
馮克芸譯（民85），行銷新風潮—生活形態與事件行銷，美商麥格羅‧希爾 國際股份有限公司 台灣分公司。
馮義方（民88），企業對運動贊助行為之研究，國立台灣大學商學研究所未 出版碩士論文。
黃佑鋒（民 92），運動賽會的媒體策略對企業贊助意願之研究: 以 Nike 贊 助HBL 為例，台北市立體育學院運動科學研究所未出版碩士論文 廖俊儒（民90），企業贊助運動之效益研究－以安麗盃世界女子花式撞球邀
請賽為例，臺灣師範大學體體育研究所未出版碩士論文。
盧焰章（民82），台灣地區大型企業對運動贊助之研究，國立體育學院體育 研究所未出版碩士論文。
蕭嘉惠（民84），運動組織與企業組織經理人對贊助運動考量因素之比較研 究，國立師範大學體育學研究所未出版碩士論文。
謝一睿（民87），台南市保齡球消費者之生活形態、運動參與頻率和保齡球 消費行為之研究，國立師範大學體育學研究所未出版碩士論文。
蘇錦雀（民 92），企業贊助九十一年全國中等學校運動會之研究，國立台灣 師範大學體育研究所未出版碩士論文。
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