• 沒有找到結果。

一、中文文獻

1. 吳明隆、塗金堂(2006)。SPSS 與統計應用分析,五南出版社。

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3. 李泰茗(2007)。探討服務復原屬性、服務復原品質與滿意度之關係—以線上遊戲產業 為例」,義守大學資訊管理研究所碩士論文。

4. 杜壯(2000)。服務復原管理概念性模式之構建,國立交通大學經營管理研究所博士論 文。

5. 林玫玫(2005)。服務品質與顧客滿意度關係之研究,經營管理論叢,頁 287-294。

6. 邱鈺娟(2007)。探討不同人格特質之網路購物消費者在信任、滿意度及忠誠度間之關 連性研究,長榮大學資訊管理研究所碩士論文。

7. 徐淑如、董和昇與羅雅嬪(2008)。網路購物服務失效、服務補救與顧客滿意度—期望 不一致與知覺公平觀點,管理評論,27(1),頁 1-24。

8. 翁崇雄(1998)。期望服務與服務績效影響服務品質評量之研究,台大管理論叢,台灣 大學管理學院,9(1),頁 153-176。

9. 梁鐿徽、李泰茗(2006)。建構拍賣網站服務品質顧客知覺量表,電子商務研究,4(4),

頁451-474。

10. 陳正文(1997)。人格理論。

11. 陳盈君(2008)。網路銀行服務品質滿意度之評估—以 e-SQ 量表為基礎,義守大學資 訊管理研究所碩士論文。

12. 陳細鈿、邱鈺娟(2007)。探討不同人格特質之網路購物消費者在信任、滿意度及忠誠 度間之關連性研究,2007 資訊管理暨商務科技研討會。

13. 曾斯筠(2004)。運用線性結構模式探討行動通信業者客服中心顧客忠誠度之研究,國 立東華大學企業管理研究所碩士論文。

14. 資策會(2009)。台灣線上遊戲玩家行為分析。

15. 蔡士傑(2004)。運動健身俱樂部服務品質、顧客滿意度與再購意願之研究:以桑富士 運動俱樂部為例,國立臺灣師範大學碩士論文。

16. 駱少康、汪志堅與方文昌(2005)。以訪談法探索線上遊戲消費者購買決策程序與轉換 因素,電子商務研究,3(3),頁 289-308。

17. 李 穗 佳 (2004) 。 2005 年 軟 體 產 業 的 現 況 與 展 望 。

<http://www.tisc.com.tw/new/newreport/monthly/upload/monthly20041206-25.pdf#searc h=%222005%E5%B9%B4%E8%BB%9F%E9%AB%94%E7%94%A2%E6%A5%AD%

E7%9A%84%E7%8F%BE%E6%B3%81%E8%88%87%E5%B1%95%E6%9C%9B%22

>

18. 資 策 會 find(2003) 。 我 國 數 位 內 容 產 業 發 展 。

<http://www.find.org.tw/find/home.aspx?page=trend&id=1241>

19. 資 策 會 find(2003) 。 線 上 遊 戲 用 戶 特 性 分 析 。

<http://www.find.org.tw/find/home.aspx?page=focus&id=241>

20. 資策會 find(2004)。由「2003 年家庭連網應用調查」分析線上遊戲族群特性。

< http://www.find.org.tw/find/home.aspx?page=many&id=78>

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