〈創新經營的競爭力[公益與環保]時報文教基金會〉(2006)。《中國時報》上 網日期:2006 年 7 月 15,取自
http://consumer.chinatimes.com/event/chinatimes/2005/ch4/ch4_6.html
江逸之(2006.04.18)。〈上市企業道德分數 68.2 分…企業社會責任當道〉,《經 濟日報》,A14 版。
江明修、陳定銘(2001)。〈組織與公民社會—以社區大學運動為例〉,《中央大 學社會文化學報》,12: 15-43。
林幸妃(2005.09.30)。〈二屆夢想資助計畫開花結果 痲瘋村建校 張平宜圓 夢〉,《中國時報》,第9 版。
李丁讚(2004)。〈市民社會與公共領域在台灣的發展〉,李丁讚(編),《公共 領域在台灣—困境與契機》,1-62。台北:桂冠圖書。
李珊(2006 年 5 月)。〈善與利:道德企業崛起〉。《光華雜誌》,31(5): 6-15。
李書璇(2006.07.10)。〈夢 想 資 助 計 畫 系 列 專 題 四 : 馬 躍 ‧比 吼 以 紀 錄 片 推 廣 原 住 民 正 名 〉。 原 住 民 部 落 格 網 站 。 上 網 日 期 :2006 年 7 月 10 日 , 取 自
http://blog.ohaiya.com/Index.asp? BlogID=FID&wID=11&wSID=979 別蓮蒂、游舒惠(2002)。〈企業贊助公益活動之動機、決策與影響因素〉,《廣
告學研究》,18: 53-94。
吳宜蓁(1998)。《議題管理》。台北:正中書局。
林淑玲(2005)。〈約翰走路持續走出無限可能〉,《今周刊》,421: 120-129。
許智生(2006)。〈夢想起步 台灣 Keep walking〉,《夢想起步》,8-9。台北:
時報文教基金會。
施沛琳、戴季全(2007)。《讓夢想往前走》。台北:商周。
張順傑(2006.07.15)。企業無法逃避的話題—社會企業責任〉。台灣企業社會責 任網站,上網日期:2006 年 7 月 15 日。取自
http://csr.idic.gov.tw/articles_content.asp?_ID=1057
黃順星(2006)。〈作為發展策略的社會行銷可能與侷限〉,「2006 中華傳播學
會年會」論文。台北:台灣大學。
黃 惠 雯 等 譯 (2003)。《最新質性方法與研究》。台北:韋伯文化。(原書 Carbtree, B. F. & Miller, W. L. (1999). Doing qualitative research. London:
Sage.)
曾志朗(2006)。〈Keep walking 築夢有成〉,《夢想起步》,10-11。台北:時報 文教基金會。
楊意菁(2006)。〈公民社會與企業公民:從議題管理與社會議題建構談起〉,
「第14 屆廣告與公共關係學術與實務研討會」論文。台北:政治大學。
陳威融、劉念琪(2002)。〈企業公民之實踐:以 Ford Lio HO 為例〉。「第 8 屆 企業人力資源管理實務專題研究成果發表會」論文。中壢:中央大學。
陳其南(1993)。《公民國家意識與台灣政治發展》。台北:允晨出版社。
蔡文婷(2006)。〈先生貴姓?—復名運動再出擊〉,《光華雜誌》,31(3), 18-22。
賴祥蔚(2004)。〈公共關係學想像:社群主義觀點〉,《新聞學研究》,80:
127-158。
壹傑行銷進修學院(2004.07.10)。〈約翰走路動人的品牌魅力-Keep Walking 如 何走向世界第一〉。亞太教育訓練網站。上網日期:2006 年 7 月 10 日。取 自http://www.asia-learning.com/nick/article/153976285/
TVBS 發現新台灣(2006)。〈復名!原民大聲喊出名字〉。上網日期:2006 年 7 月15 日。取自 http://www.tvbs.com.tw/ news/news_list.asp?no=arieslu2006030 5005733
Bae, J. & Cameron, G. T. (2006). Conditioning effect of prior reputation on perception of corporate giving. Public Relations Review, 32, 144-150.
BBC Chinese.com (2002).〈什麼是公民社會〉。上網日期:2002 年 7 月 12 日。取 自http://news.bbc.co.uk/hi/chinese/news/newsid_1802000/18022652.stm
Bridges, J. A. (2004). Corporate issues campaigns: Six theoretical approaches.
Communication Theory, 14(1), 51-77.
Burchell, J. & Cook, J. (2006). Confronting the “corporate citizen” shaping the discourse of corporate social responsibility. International Journal of Sociology and Social Science, 26(3/4), 121-137.
Bush, G. (2005). Corporate citizenship as part of the business model. In John Hancock (Ed.), Investing corporate social responsibility (pp. 15-26). London & Sterling:
Kogan Page.
Carroll, A. B. (1979). A three-dimensional conceptual model of corporate social performance. Academy of Management, 4, 497-505.
Carroll, A. B. (1999). Corporate social responsibility. Business and Society, 38, 268-295.
Cohen, B. C. (1963). The press and foreign policy. Princeton: N.J. Princeton University Press.
David, P., Kline, S. & Dai, Yang (2005). Corporate social responsibility practices, corporate identity, and purchase intention: A dual-process model. Public Relations Review, 17(3), 291-313.
Dewey, J. (1954). The public and its problems. Chicago: The Swallow Press.
Dutta-Bergman, M. J. (2005). Civil society and public relations: Not so civil after all.
Journal of Public Relations Research, 17(3), 267-289.
Esrock, S. L. & Leichty, G. B. (1998). Social responsibility and corporate web pages:
Self-presentation or agenda-setting? Public Relations Review, 24(3), 305-319.
Fraser, N. (1992). Rethinking the public sphere: A contribution to the critique of actually existing democracy. In Craig Calhoun (Ed.) Habermas and the public sphere (pp.
109-142). Cambridge: The MIT Press.
Garriga, E. & Mele, D. (2004). Corporate social responsibility theories: Mapping the territory. Journal of Business Ethics, 53, 51-71.
Gaunt, P. & Ollenburger, J. (1995). Issues management revisited: A tool that deserves another look. Public Relations Review, 21(3), 199-210.
Habermas, J. (1962/1989). The structural transformation of the public sphere. T. Burger, Trans, London: Polity Press.
Hall, M. (2006). Corporate philanthropy and corporate community relations: Measuring relationship-building results. Journal of Public Relations Research, 18(1), 1-21.
Hanson, G. (2004). Defining corporate citizenship. Retrieved December 1, from http://accalliance.asn.au/ACCA_paper_DefiningCorporateCitizenship.pdf.
Heath, R. L. (Ed.). (1988). Strategic issues management: How organizations influence and response to public interests and policies. San Franciso, CA: Jossey-Bass.
Heath, R. L. & Ryan, M. (1989). Public relations’ role in defining corporate social responsibility. Journal of Mass Media Ethics, 4(1), 21-38.
Maignan, I. & Ferrell, O. C. (2001). Antecedents and benefits of corporate citizenship: An investigation of French businesses. Journal of Business Research, 51, 37-51.
Matten, D. and Crane, A. (2005). Corporate citizenship: Toward an extended theoretical
conceptualization, Academy of Management Review, 30(1), 166-179.
Matten, D., Crane, A. & Chspple, W. (2003). Behind the mask: Revealing the true face of corporate citizenship. Journal of Business Ethics, 45, 109-120.
Price, V. (1992). Communication concepts 4: Public opinion. Newbury Park, CA: Sage.
Regester, M & Larkin, J. (1997). Risk issues and crisis management. London: Kogan Page Limited.
Smith, A. S. (2002). Social marketing and its potential contribution to a modern synthesis of social change. Social Marketing Quarterly, 8(2), 46-48.
Tester (2004). Civil society. Acta Sociologica, 48(4), 378-379.
Tracey, P. P., N. & Haugh, H. (2005). Beyond philanthropy: Community enterprise as a basis for corporate citizenship. Journal of Business Ethics, 58, 327-344.
Wallack, L. (2002). Public health, social change, and media advocacy. Social Marketing Quarterly, 8(2), 25-31.