王毓莉（2005 年 7 月）。〈初探運用「置入性行銷」從事菸害防制工 作之研究〉，「2005 中華傳播學會研討會」，台北：台灣大 學。
吳麗秋（1987）。《報紙女性記者工作滿足與工作表現之研究》。私立 中國文化大學新聞研究所碩士論文。
林淳華（1996）。〈新聞記者工作自主權和決策參與權之研究〉，《新 聞學研究》，52: 49-68。
林 照 真 （ 2005a） 。 〈 「 置 入 性 行 銷 」 ： 新 聞 與 廣 告倫理的雙重崩 壞〉，《中華傳播學刊》，8: 27-40。
林照真（2005b 年 7 月）。〈置入性行銷中，新聞與廣告的楚河漢 界〉，「2005 中華傳播學會研討會」座談會。台北：台灣大 學。
洪雪珍（2003）。《台灣報紙廣告新聞化現象的研究》。台灣大學商學 研究所碩士論文。
胡婉玲（2005）。〈置入性行銷中，新聞與廣告的楚河漢界〉，「2005 中華傳播學會研討會」座談會。台北：台灣大學。
翁曉玲（2003 年 3 月 15 日）。〈節目廣告化 政府帶頭偷渡？〉，
《聯合報》，第 15 版。
郭貞（1994）。《台灣地區廣告從業人員離職因素分析》。（國科會專 案研究計畫成果報告，NSC 82-0301-H-004-059）。台北：政治 大學廣告系。
陳志平（2003 年 4 月 8 日）。〈台視民視包最多，「頭家來開講」十 五萬委製 吳念真「可愛陌生人」獲七百八十萬補助〉，《中時 晚報》，第 4 版。
陳炳宏（2005）。〈廣告商介入新聞產製之新聞廣告化現象：兼論置入 性行銷與新聞專業自主〉，《中華傳播學刊》，8: 209-246。
華英惠（1992）。《新聞從業人員工作滿足之研究》。政治大學新聞研 究所碩士論文。
黃祝萍、趙婉成（1978）。〈記者對工作滿意程度之探討〉，《報 學》，5(10): 66-70。
黃肇松（2005）。〈置入性行銷中，新聞與廣告的楚河漢界〉，「2005 中華傳播學會研討會」座談會。台北：台灣大學。
蔡樹培（2005）。〈電視新聞性置入性行銷：行銷視野之探討〉，《中 華傳播學刊》，8: 3-15。
劉昌德、羅世宏（2005）。〈電視置入性行銷之規範：政治經濟學觀點 的初步考察〉。《中華傳播學刊》，8: 41-61。
劉蕙苓（2005）。〈置入性行銷中，新聞與廣告的楚河漢界〉，「2005 中華傳播學會研討會」座談會。台北：台灣大學。
盧聖芬（2005）。《電視記者工作滿足程度與離職意願及行為的關聯性 分析》。政治大學傳播學院碩士論文。
蕭肇君（2004 年 7 月）。〈置入性行銷對新聞專業的影響：市場新聞 學下的專業性考察〉，「2004 中華傳播學會研討會」，澳門。
蕭衡倩（2003 年 3 月 13 日）。〈偶像劇、綜藝劇看得到政令宣導〉，
《聯合晚報》，第 2 版。
羅文輝譯（1992）。《信差的動機》。台北：遠流。（原書 Hulterng, J.
L. [1976]. The messenger’s motives: Ethical problem of the news media. Englewood Cliffs, NJ: Prentice-Hall.）
羅如蘭（2003 年 12 月 4 日）。〈電視新聞談話節目，政府扮演影舞 者〉，《中國時報》，第 6 版。
羅燦煐（1998）。〈性暴力的文化再現：港台強暴電影的文本分析〉，
《新聞學研究》，57: 159-190。
Aronson, E. (1999). Reading about the social animal. New York: Worth Publishers.
Aronson, E. (1968). Dissonance theory: Progress and problems. In R. P.
Abelson, E. Aronson, W. J. McQuire, T. M. Newcob, M. J.
Rosenberg & P. H. Tannenbaum (Eds.), Theories of cognitive consistency: A source book (pp. 5-27). Skokie, IL: Rand-McNally.
Aronson, E., & Mettee, D. (1968). Dishonest behavior as a function of differential levels of induced self-esteem. Journal of Personality and Social Psychology, 9, 121-127.
Baron, R. A. (1986). Behavior in organizations. Boston: Allyn & Bacon.
Blau, G. (1993). Further exploring the relationship between job search and voluntary individual turnover. Personnel Psychology, 46, 313-330.
Brehm, J., & Wicklund, R. (1976). Perspectives on cognitive dissonance.
Hillsdale, NJ: Lawrence Erlbaum Associates.
Brennan, I., & Babin, L. A. (2004). Brand placement recognition: The influence of presentation mode and brand familiarity. In M. Galician (Ed.), Handbook of product placement in the mass media: New strategies in marketing theory, practice, trends, and ethics (pp. 101-132). New York: Best Business Books.
Cameron, G. T. (1994). Does publicity outperform advertising: An experimental test of the third party endorsement. Journal of Public Relations Research, 6(3), 185-207.
Cameron, G. T., & Curtin, P. A. (1995). Tracing sources of information pollution: A survey and experimental test of print media’s labeling policy for feature advertising. Journalism & Mass Communication Quarterly, 72(1), 178-189.
Chan, J. M., Lee, P. S. N., & Lee, C. C. (1996) Hong Kong journalists in transition. Hong Kong: Hong Kong Institute of Asia-Pacific Studies, The Chinese University of Hong Kong.
Chan, J. M., Pan, Z., & Lee, F. L. F. (2004). Professional aspirations and job satisfaction: Chinese journalists at a time of change in the media.
Journalism and Mass Communication Quarterly, 81, 254-273.
Chen, C., Zhu, J. H., & Wu, W. (1998). The Chinese journalist. In D. Weaver (Ed.), The global journalist: News people around the world (pp. 395-414). Cresskill, NJ: Hampton Press.
Cooper, J., & Fazio, R. H. (1984). A new look at dissonance theory. In L.
Berkowitz (Ed.), Advances in experimental social psychology (Vol.
17, pp. 229-266). Orlando, FL: Academic Press.
Crampton, S. M., & Wagner, J. A. III. (1994). Percept-percept inflation in microorganizational research: An investigation of prevalence and effect. Journal of Applied Psychology, 79, 67-76.
DeFleur, M. H. (1992). Foundations of job satisfaction in the media industries. Journalism Educator, 47(1), 3-15.
Donnerstein, E., Linz, D., & Penrod, S. (1987). The question of pornography:
Research findings and policy implications. New York: Free Press.
Elliott, S. J. (1984, April 30). Advertorials: Straddling a fine line in print.
Advertising Age, pp. 3, 36-37.
Elliott, D., & Culver, C. (1992). Defining and analyzing journalistic deception. Journal of Mass Media Ethics, 7(2), 69-84.
Festinger, L. A. (1957). A theory of cognitive dissonance. Evanston, IL: Row, Peterson.
Galician, M. (2004). Handbook of product placement in the mass media:
New strategies in marketing theory, practice, trends, and ethics. New York: Best Business Books.
Glass, D. (1964). Changing in liking as a means of reducing cognitive discrepancies between self-esteem and aggression. Journal of Personality, 32, 531-549.
Gould. S. J., Gupta, P. B., & Grabner-Krauter, S. (2000). Product placement in movies: A cross-cultural analysis of Austrian, French and American consumers’ attitudes toward this emerging, international promotional medium. Journal of Advertising, 29(4), 41-58.
Griffeth, R., & Hom, P. (2004). Innovative theory and empirical research on employee turnover. Greenwich, CT: Information Age Publishing.
Gupta, P. B., & Gould, S. J. (1997). Consumers’ perceptions of the ethics and acceptability of product placement in movies: Product category and individual differences. Journal of Current Issues and Research in Advertising, 9(1), 37-50.
Gupta, P. B., & Lord, K. R. (1998). Product placement in movies: The effect of prominence and mode on audience recall. Journal of Current Issues and Research in Advertising, 20(1), 47-59.
Hallmark, J. R., Mangum, A., & Worthington, D. (1993, November).
Program length commercials: The persuasive effect of info-mercials.
Paper presented at the Speech Communication Association, Miami, Florida.
Harrison, E. (1999, August 29). Cashingin: E. T. led the way. Los Angeles Times, pp.25.
Herman, R. E. (1991). Keeping good people: Strategies for solving the dilemma of the decade. New York: McGraw-Hill.
Hom, P. W., & Griffeth, R. W. (1995). Employee turnover. Cincinnati, OH:
Southwestern Publishing Company.
Johnstone, W. C., Slawski, E. J., & Bowman, W. W. (1976). The news people：A sociological portrait of American journalists and their work. Urbana: University of Illinois Press.
Judge, T. A. (1993). Does affective dispositional perspective moderate the relationship between job satisfaction and voluntary turnover? Journal of Applied Psychology, 78, 395-401.
Karrh, J. A. (1998). Brand placement: A review. Journal of Current Issues and Research in Advertising, 20(2), 31-49.
Karrh, J. A. (1994). Effects of brand placements in motion pictures. In K. W.
King (Ed.), Proceedings of the 1998 conference of the American
academy of advertising (pp. 182-188). Athens, GA: American Academy of Advertising.
Kim, B. H., Pasadeos, Y., & Barban, A. (2001). On the deceptive effectiveness of labeled and unlabeled advertorial formats. Mass Communication & Society, 4(3), 265-281.
Lee, S. T. (2005). Predicting tolerance of journalistic deception. Journal of Mass Media Ethics, 20(1), 22-42.
Lo, V. H. (1998). The new Taiwan journalist: A sociological profile. In D.
Weaver (Ed.), The global journalist: News people around the world (pp. 71-88). Cresskill, NJ: Hampton Press.
Lo, V. H., & Wei, R. (in press). Perceptual differences in assessing the harm of patronizing adult entertainment clubs. International Journal of Public Opinion Research.
Locke, E. A. (1976). The nature and causes of job satisfaction. In M. D.
Dunnette (Ed.), Handbook of industrial and organizational psychology (pp. 1297-1349). Chicago: Rand McNally.
McQuarrie, F. (1999). Professional mystique and journalists’ dissatisfaction.
Newspaper Research Journal, 20(2), 20-28.
Muchinsky, P. M. (1990). Psychology applied to work (3rd Ed.). Pacific Grove, CA: Brooks/Cole Publishing.
Nebenzahl, I. D., & Secunda, E. (1993). Consumers’ attitudes toward product placement in movies. International Journal of Advertising, 12(2), 1-11.
Neer, K. (2004). How product placement works. Retrieved November 20, 2005, from http://money.howstuffworks.com/product-placement.htm/
printable
Russell, C. A. (2002). Investigating the effectiveness of product placements
in television shows: The role of modality and plot connection congruence on brand memory and attitude. Journal of Consumer Research, 29(3), 306-318.
Sandler, D. M., & Secunda, E. (1993). Point of view: Blurred boundaries — Where does editorial end and advertising begin? Journal of Advertising Research, 33(3), 73-80.
Schudson, M. (1984). Advertising, the uneasy persuasion: Its dubious impact on American society. New York: Basic Books.
Scully, D. (1990). Understanding sexual violence: A study of convicted rapists. New York: Rutledge.
Segrave, K. (2004). Product placement in Hollywood films: A history.
Jefferson, NC: McFarland & Company.
Simon, R. (1986). Public relations management: A casebook. Columbus, OH: Publishing Horizons.
Spector, P. E. (1997). Job satisfaction: Application, assessment, cause, and consequence. Thousand Oaks, CA: Sage.
Stein, M. L. (1990, November). Advertorials: Editors discuss how to make them work. Editor & Publisher, 17, 22.
Tett, R. P., & Meyer, J. P. (1993). Job satisfaction, organizational commitment, turnover intention, and turnover: Path analysis based on meta-analytic findings. Personnel Psychology, 46, 259-293.
Vollmers, S. M., & Mizerski (1994). A review and investigation into the effectiveness of product placement in films. In K. W. King (Ed.), Proceedings of the 1998 conference of the American academy of advertising (pp. 182-188). Athens, GA: American Academy of Advertising.
Weaver, D. (1998). The global journalist: News people around the world.
Cresskill, NJ: Hampton Press.
Weaver, D., & Wilhoit, G. C. (1986). The American journalist: A portrait of U.S. news people and their work. Bloomington: The Indiana University Press.
Wenner, L. A. (2004). On the ethics of product placement in media entertainment. In M. Galician (Ed.), Handbook of product placement in the mass media: New strategies in marketing theory, practice, trends, and ethics (pp. 101-132). New York: Best Business Books.
West, M. S. (2004). Investigating turnover in the international context: A turnover model for the Mexican culture. In R. Griffeth & P. Hom (Eds.), Innovative theory and empirical research on employee turnover (pp. 231-256). Greenwich, CT: Information Age Publishing.
Zillmann, D. (1998). Connections between sexuality and aggression (2nd ed.). Hillsdale, NJ: Lawrence Erlbaum.