2007 年 1 月 16 日
報告人姓名 張欣綠 服務機構
及職稱
國立政治大學資管系
時間 會議 地點
2006/12/9-2006/12/13 美國密爾瓦基
本會核定 補助文號
NSC 95-2416-H-004-053-
會議 名稱
(中文) 第五屆 Pre-ICIS E-business Workshop 暨 ICIS 2006 (英文) Web 2006 and ICIS 2006
發表 論文 題目
(中文)
1. 評估商業環境和 IT 環境適切度對電子採購系統的影響 2. 從資源理論觀點看跨組織資訊系統能力
(英文)
1. The Assessment of the Business-IT Fit in E-Procurement Systems: A Case Study
2. Resource-based View of the Inter-organizational Information System Capability: A Field Study in Taiwan PC Industry
報告內容包括下列各項：
一、參加會議經過
二、與會心得
三、建議
四、攜回資料名稱及內容
五、發表論文
附件三
壹、 參加會議經過
This conference started on 12/9 and ended on 12/13. Since I can’t get the returning seat, I came back one day earlier. The whole trip plan is as follows,
日期 活動行程 12 月 8 日 搭機赴美
12 月 9 日 參加 Web2006 開幕式，發表論文，並會後餐敘 12 月 10 日 參加 ICIS 會議開幕酒會
12 月 11 日 參加 ICIS 會議
12 月 12 日 參加 ICIS 會議，回程
This year, the conference theme is ‘Real-World Impact of e-Business Research.’ A total of 56 papers were accepted for presentation, covering a broad range of technical, empirical, managerial, and economic aspects of e-business. Eight focused sessions were arranged in the conference: security informatics, agent-based information systems, e-business standards development, research opportunities in e-business, web intelligence, web-based services in health care, web services and architectures, and e-market and market engineering. There were also two keynote addresses and two invited talks. The conference was sponsored by AIS
SIGeBIZ, AOL, and Caterpillar. Besides, four universities (i.e. University of Illinois, University of Utah, University of South Florida, and National Sun Yat-Sen University) co-organized the entire program. Combining all the varieties, this conference has significant impacts on e-business and information systems research.
Dr. Krishnan Ramayya gave the keynote speech. He is the W.W. Cooper and Ruth F. Cooper Professor of Information Systems at Carnegie Mellon University. In his speech, he discussed the opportunities for Interdisciplinary research: the Internet, Web2.0 and Beyond. Steve Miller, founding dean of the school of Information Systems at Singapore Management University, gave another keynote afterwards. He introduced an industry-university collaboration for service innovation: the standard chartered iLAB@SMU.
Following the keynote speeches, my two papers were presented on Session 1a and Session 3d. After the series of sessions, a panel discussion is chaired by Raj Veeramani, Robert Ratner Chair Professor from University of Wisconsin-Madison. Four noted scholars were invited to discuss the emerging e-business practices and challenges.
貳、 與會心得
Many interesting papers are discussed in the sessions that I participated. In general, I categorize the topics into three groups and summarize the discussion results.
[E-Business and ERP System Integration]
Hsu and Kraemer from University of California, Irvine built upon resource-based view to investigate the complementary effect between ERP and e-Business technologies. They argued that it is the complementarily use of ERP and e-business technologies to build system and
business integration capabilities that is more likely to create business value. Their results showed that the complementary effect between ERP and e-business technologies in creating business value is stronger than the main effects of ERP or e-business technologies alone.
[Online Dynamic Pricing on Consumer Perceptions and Behaviors]
Lee from University of Illinois raised the question of whether dynamic pricing can actually work in the electronic commerce environment. In her paper, she aimed to fill the gap by examining whether there are tactical ways of implementing dynamic pricing strategies so as to moderate consumers’ negative perceptions. She used different ways of presenting product’s price, in
addition to previous research using price comparisons, to study consumer behavioral responses.
[Operational and Strategic Benefits of IOS]
Ibrahim from Erasmus University and Ribbers and Bettonvil from Tilburg University
demonstrated how different types of IOS-related resources influence the development of IOS capabilities and subsequently the attainment of benefits. The study develops a conceptual model combining multiple theories including transaction cost economics, resource-based view and strategic management. They proposed that the use of specific types of resources positively influences the development of distinctive IOS capabilities and that these IOS capabilities positively influence the attainment of operational and strategic benefits.
參、 建議
The participants made valuable suggestions and comments to our two papers. I summarize their recommendations below.
Paper 1: The Assessment of the Business-IT Fit in E-Procurement Systems: A Case Study
1. Clarify the operationalization of their measures and why the "level of integration" determines the types of e-procurement system. As one reviewer points out, any of the e-procurement system can be implemented at the different levels of integration.
2. Carefully review the results and reflect upon the implications for their central research question. Make sure that your discussion does not make contradictory statements.
Paper 2: Resource-based View of the Inter-organizational Information System Capability:
A Field Study in Taiwan PC Industry
This is an interesting study with the scope for being extended to a large scale investigation of the success of IOS implementations. I recommend accepting this paper after the authors have
addressed the following issues.
1. I do not understand the rationale behind dropping the IOS integration factor. Since IOS integration is accepted as an important factor for its success, was it dropped because of difficulty of measurement? Or is it captured in other factors?
2. The discussion of “Physical Assets” for hypotheses 1 (page 5) is not consistent with the measures they propose in page 7. Are they measuring the extent of physical assets dedicated for IOS or are they measuring the IOS capability? The items themselves, such as “degree of
technology investments in IOS and establishment of IT infrastructure need some elaboration. Or, the authors can consider using IOS infrastructure capability instead of physical assets. The authors have to be consistent with their conceptualization of this variable and its
operationalization. Another minor issue here is the references used for operationalization (page 7) are completely different from the references used in the discussion (page 5).
3. The “path dependency” is very similar to “prior experience with similar implementations.”
Their discussion on page 5 focuses on the IOS implementation and learning process (which is a development perspective), whereas the operationalization on page 7 focuses on “EDI usage”
(which is a usage perspective). I think the authors have to decide on the perspective they like to use and follow it in the discussion and operationalization.
4. On page 8, the authors mention the use of MTMM for validity assessment and Cronbach’s alpha for reliability assessment. It may be useful to present a small table showing the reliability and factor loadings to give the readers a sense of the measure properties.
肆、 攜回資料名稱及內容
A. Conference paper abstracts B. Conference program outline
C. Revision strategy and comments to my presented paper
伍、發表論文