Bases on the recompilation and gathering of information about the Programs and Initiatives of the clubs and it posterior analysis we can draw some conclusions: Before this comparison and analysis we ought to mention that the result, in certain way are also predetermined by the fact that UK is a richer country than Spain, and that even Spain has two financially giant teams, in general terms, Premier league clubs are wealthier than La liga ones.
- As we can see in the Table 1 and Table 2 at the appendix, we found that in Spain, clubs implement it CSR projects through it foundations or in case they don’t have, directly using the club personnel or resources. We found only 4 out of the 23 studied teams do not have a formal foundation. Nevertheless, in UK, apart from clubs foundations, there is another figure that can be used, the trust community. Data showed that 12 teams are using a community trust and 11 a foundation.
- In both leagues happens, but this is more obvious in the Spanish league, the quantity and the quality of the CSR programs and initiatives depend on the wealth and size of the team, for instance in Spain the more active teams are FC Barcelona, Real Madrid, Valencia FC and Atlético de Madrid, also at the top of the budget classification tables in the Spanish leagues. Same goes for the Premier League, with rich and big teams like Tottemham, Chelsea, Manchester United and Arsenal being very active; nevertheless there are some exceptions like the team West Bromwich Albion. This team is not even
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the main team of the city of Birmingham in terms of supporters and budget; however it is very prolific in programs and activities towards society wellbeing. Another terrific example of this is the QPR, team incredible active and that even season 2010/2011 played in the second division.
- As seen in table 3 and 5, the premier league clubs have a bigger amount of programs than La liga clubs. Another significant difference is the distribution of the programs theme. In the Premier League, the most common programs categories are in order of number of programs, Social Inclusion programs (29% of the total), Sports (26%), Educational & Culture (17%), and Health programs (14%) whereas in the Spanish La Liga, Health programs (22%) are at the top, followed by Sports (19%), Charity (18%) and social Inclusion programs (14%). Another difference is that in the English league all the types of programs are represented whereas in Spain we didn’t find any schemes working for fomenting the employment and only one initiative for Gender equality was found.
- In the Premier League, we found that not only the quantify of Programs is bigger and the quality, professionally and reach of those is higher, they are also broken down and explained carefully, more information is available about the programs activities, the number of people that benefits from them and the money invested.
- Premier league clubs are not only more active, they often alliance together or partnership with the Premier league organization. Example of the latter is the famous
“PL4Sport”, a Premier League initiative to support the Government's ambition to offer young people five hours of sport a week, as part of its 2012 Olympic Legacy plans.
Four Olympic sports: badminton, table tennis, volleyball and judo were the main sports held.
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- The information was more accessible and easy to find for the English team. Even though some Spanish team has websites with very neat and precise information, others didn’t have a determined site for the community information and data had to be seeking through navigating a maze of news.
- This came up as a surprise, Spanish clubs, even though more modest in their efforts, have more international activities than their British homologues, 17 out of 23 perform overseas activities in Spain whereas only 7 out of 23 do so in England. It is a very significant difference.
Limitations:
- Some of the limitations encountered were that Data was difficult to gather and harmonize because many teams, especially in Spain have only little not significant programs, not solid and well implemented actions
- Many little activities or Initiatives were very difficult to track down in a maze of information, and some in fact, could be missing in this report.
- No direct contact to the clubs was made because of some difficulties. Telephone contact is costly due this project is being elaborated in Taiwan, and the population of this research is big and located in Europe. Email contact was disregard after the low rate of response experiences in the UEFA report.
- This study focus in a industry, analyzing football clubs from two countries, does not show in a very close detail how a clubs develops its CSR activities, how much money is involved, which people run it and how, what are the outcomes, etc. This could be object of further study.
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- This study this not discern why clubs, especially in UK used different tools to carry out their CSR activities, Trust Communities or foundations and which are the advantages of doing so. This again could be object of further study.
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4) Cultural Integration and anti racism Programs 8
5) Gender equality programs 1
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4) Cultural Integration and anti racism Programs 10
5) Gender equality programs 3
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