Marketing Survey for health managing software
1. 您是否居住在台灣? Currently are you living in Taiwan?
□ 是 Yes □否 No
2. 您的國籍為? From which of the below regions you originally come from?
□ 台灣 Taiwan
There is usually one person in a household that decides which food is consumed by the whole family, for instance, the one who cooks most often, or the one who buys the food. Such person may be yourself or other family member. Please answer the following questions based on the characteristics of such Decision Maker in your own household.
3. 此人之性別為? The gender of the decision maker?
□男 Male □女 Female
4. 此人之年齡? The age of the decision maker?
□ ~20 □ 22-30 □31-35 □36-40 □41-50 □51~
5. 此人之教育水準? The education level of the decision maker?
□高中職以下 □ 高中職 □ 大學 □碩士 □碩士以上
6. 此人之是否智慧型手機或平板電腦的使用者? Is the decision maker a smart phone/tablet user?
□是 Yes □否 No
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answer the following questions according to your household habits and characteristics . If you live by yourself please answer based on your personal conditions.7. 同住之家人合計年收入 What is the approximate annual income of your household
□ ~599,999 (台幣) (NTD)
9. 家裡會使用網路採買食物 Has your family purchased food products via internet in the last year?
□是 Yes
□否 No
(若答”是”接下題。若答”否”接 12 題 If yes, go to next question. If no, go to question 12)
10. 用網路採買何種食物? What kind of food do your family purchase via internet?
□ 地方特產 Regional Specialties
□ 有機商品 Organic food
□ 折扣商品 Discount offerings
□ 家裡日常飲食所需 Daily grocery
□ 其他____(請說明) Others, please state____
11. 您選擇使用網路購買食品的原因? Why do you choose to purchase food products on-line?
□ 商品獨特性(要買的東西只有網路上買得到) The product is only available on internet
□ 價格優惠 Price
□ 需要宅配服務 Home delivery service needed
□ 網路購物比較省時 It saves time to purchase on internet
□ 其他____(請說明) Others, please state____
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some guidance relative to which food items you should consume and in which quantities (Diet)□ 是 Yes □否 No
(若答”是”接下題。若答”否”接 15 題 If yes, go to next question. If no, go to question 15)
13. 那麼請問您慎選食物與份量的目的為? (可複選) If, yes. What is the purpose for going on diet?
□ 一般性的維持身體健康。For overall health maintenance
□ 減重 For weight losing.
□ 有目標性地預防或因應某種疾病 For preventing or curing a certain disease.
□ 其他____(請說明) Others, please state____
14. 用何種方式選擇正確的食物? In which of the following ways do you or your family plan your diet?
□雖然有這樣的需求，其實也沒有特別積極留意。Although there is such a need we are not taking any action to improve our diet
□會就自身的常識，選擇有益的食物.
Try to consume beneficial food items in our daily life according to common knowledge
□以智慧型手機 APP 軟體來做飲食規劃。Use smartphone Apps as aids to plan our diet
□透過與營養師諮詢，做飲食規劃。Go to nutritionist to obtain tailor made plans
□其他____(請說明) Others, please state____
產品概念調查
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The following section is related to the product concept described below, please read the description before answering the questions.
Our product is a diet managing software application (website and mobile), which comprises the following functions
[My Nutritionist] It is the heart of the platform, it is a database of nutritionist generated dieting plans tailor made to attend the needs of different kinds of users. The plans comprise objectives going from weight control to dietary management of chronic diseases as diabetes.
[Diet Planner] Calculates dietary requirements for one or several members of a given household based on the plans available in [My Nutritionist] and generates the corresponding shopping list for the necessary ingredients.
[iGrocery] Matches [Diet Planner] generated shopping lists with the offerings of multiple on-line grocery suppliers. It reduces research cost by locating the most relevant offers at the lowest possible cost.
[Result Analyzer] Help dieters trace their progress by asking them to maintain periodic records of health measures such as weight, body mass index, sugar levels, blood pressure etc. With base of those records generates relevant charts and tables.
1. The above functionalities are provided for free, but in the free version My Nutritionist only contains the plans made available publicly by the Ministry of Health of the Republic of China – Taiwan. A wide variety of extra plans for attaining different objectives, for instance protein weight losing, diet for diabetes…etc are also available upon yearly subscriptions.
2. By planning meals according to the calculations of Diet Planner the user will have an exact idea of his daily calorie consumption without recording each meal that he has consumed during the day.
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3. The software can be downloaded and operated on smart phones, tablets, and desktop computers.
Price The free version contains [Diet Planner] and [iGrocery], and a basic version of [My Nutritionist]
and [Result analyzer] The complete version is available for a yearly subscription of 250NTD per family per year, if a subscription expires without renovation all functionalities will reset automatically to the basic package.
16. 針對上述軟體，您的傾向是? After looking at the product description above, you think you will be interested in
只對免費的功能有興趣，所以只會下載免費版本。 Download and use only the free package.
對付費的功能有興趣，會下載付費版本試試看。Pay for a subscription at least for one time.
都不會 None of the above
以下問題，請按照您同意或不同意下方問句的程度來回答。
For the following question, please answer by the degree you agree or disagree with the corresponding statement.
非常同意………非常不同意 Strongly agree…strongly disagress 17. 您喜歡這個軟體 You like this product □1 □2 □3 □4 □5 18. 您覺得這個軟體是有價值的。You think the features of the paid
version of the product justify the yearly subscription cost.
□1 □2 □3 □4 □5 better than other diet solutions available.
□1 □2 □3 □ □5
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22. 您相信這個軟體是具有可行性。You think a product such as the one described above can be offered to the market in the near future
□1 □2 □3 □4 □5
23. 您會想要向別人推薦這個軟體。You will likely recommend this product to others
□1 □2 □3 □4 □5