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1. Company Background 1.1. Mission
Beijing Mobile Realty Inc., will operate a real estate trading e-platform that unites home sellers, buyers, related real estate professionals and etc., for processing real estate transactions. As a facilitator and independent 3rd party in real property trading, we provide necessary services in every stage of the selling process, including: assisting buyers or sellers, handling required legal procedures, and monitoring the entire real estate transaction process for risk control. Also, as a pioneer in developing location based applications on smart phones using 3G networks in China, the company will provide services over a seamless combination of internet and 3G networks that will allow users to handle their transactions everywhere they go at any time they want. Our goal is to facilitate a low transaction cost, minimum risk, and hassle free trading experiences for home sellers and buyers in Northern China.
1.2. Strategy
Mobility Realty Inc. will succeed in the marketplace by providing low transaction costs, risk-controlled, and personalized online services in processing real estate trading. The qualified and professional staff will provide high-quality and authentic multimedia property information and premium services for every party involved in a real estate transaction. The company will partner with small or medium size companies in the real estate industry, such as agencies, developers, and other real estate related service providers to collaborate in selling property. The company will also partner with major 3G network providers, including China Telecom and device providers, including HuaWei to provide a seamless mobile application for managing property selling procedures. These partnerships will provide real estate agents affordable and powerful mobile devices for their business needs.
In contrast to the incumbents’ extensive geographic expansion strategy, Mobility Realty Inc.
will focus on those mass transaction cities in Northern China, starting with Beijing. The company will firstly penetrate the residential property trading market before moving to the commercial property trading market in Beijing. After gaining an adequate business presence, the company will enlarge its service to high-end rental property within two years. Once gaining enough profit to open another office, the company will expand to other high-volume
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trading cities in Northern China such as Tianjin, Chengduand DaLian.
1.3. Proposed Business Model
Based on the methodology proposed by Dr. Alexander Osterwalder in 2012, a business model consists of nine elements: Customer Segments-For whom are we creating value;
Value Propositions-What value do we deliver to customers; Customer Relationships-What type of relationship will we have with customers; Channels-How to reach customers;
Revenue Streams-For what value customers would like to pay; Key Resources-what resource needed to create value; Key Activities: what activity should we perform to create value; Key Partners-Who could help with our business; Cost Structure-What are the important inherent costs.
Below is the overview of nine components in the Beijing Mobile Realty Inc. business model.
Details will be provided in the following sections.
Figure 1: Proposed Business Model, Author Edit
1.4. The Team
The three founders come from different domains and all have many years of experience in
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their professional fields. Their skills form a well-rounded team for Beijing Mobile Realty Inc. A general description of the background of each follows:
Scott Tam
Scott Tam graduated from XiAn Engineering College with Finance major in 1977 and is currently enrolled in a part-time EMBA program in HaiChung Technology University. He has more than 10 years working experience in real estate brokerages in different major cities in China. He has been employed at Century 21 in Shanghai, Bejijng and ShenZhen as regional General Manager, supervising over 4,000 employees. Prior to working at Century 21 he had worked for MLS China, Cisco Software, and ChungXin Corp. in GuangDong Province.
In Beijing Mobile Realty Inc., as a major founder, he is in charge of corporate strategy and the development of the company.
Frank Chang
Frank Chang graduated from Beijing Technology and Business University with an Electronic Engineering and Automation degree in 2000 and got an MBA degree in TsingHua University in Beijing in 2012. He has 9 years working experience in Information Technology and is an experienced entrepreneur, having founded one software company developing mobile applications in 2009 and a website operating company in 2006.
As a co-founder of Beijing Mobile Realty Inc., he is in charge of website development and function design and manage outsource partners.
Sunny Lee
Sunny Lee graduated from National Yunlin Institute of Technology and is currently enrolled in an IMBA program at National Cheng-Chi University in Taiwan. She has more than 12 years working experience as a Business System Analyst in High Tech companies in Taiwan.
She optimizes internal corporate processes using operating software such as ERP or CRM systems. She also has great understanding of working in an international environment from studying and travelling in foreign counties for approximately four years.
As a co-founder of Beijing Mobile Realty Inc., she is in charge of logistics and administrative processes for the entire company.
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