Competition

Table 8: Market Analysis for potential market size for VLSI Training business

4.6. Competition

VLSI training being a very lucrative business once you are set and have good brand name. So, when we are going to entre this business we are going to face some challenges and good competition.

Like any good market review, we also did the competitor review and analysis in Coimbatore.

Incidentally we found very few competitors established in Coimbatore who were into same business that we are going to be in.

From our market analysis we also found that even few of our competitors who are into similar business, they lacked the intent or the driving force to make it big in this market. Surprisingly as it may seems but this is one of the biggest challenges which we Indian face. Most of the time Indian businessman are happy to attend a level of business and thereafter they don’t seems to be motivated to make it big or think global kind of strategy. We found similar lack of

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This easily available customers and lack of serious competition make the already present training institutes very relax and stagnant in their approach. This gives us a very good opportunity to be aggressive and different from our competitors.

Then there are few different institutes which do provide VLSI training and are upto the best standards but their primary focus is not VLSI training and they are mostly in consultancy business with customer projects outsources to these offshore centers. Their training is mostly to cater their in-house project needs and generally they hire people with somewhat industry experience

There are many potential competitors in Coimbatore for HINIQ, but for the listed below other are not involved in VLSI design training.

Most of the competitors have focused on different software/hardware and networking training other than VLSI Design. One of the reasons can be slightly higher entry barrier for VLSI training institutes, because they need a quality lab and good faculty to start with and it may require minimum 1Million INR to getting started. This could be big amount in a small city like Coimbatore

Location Competitor’s Company Remark Coimbatore Indian Institute of Software

Testing, Quality & Embedded System

- They have good facility and brand but they are not directly involved in VLSI training.

- VLSI training only part of software development course.

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Coimbatore CMS computer institute - They are one of the better institutes involved in VLSI training but lack good facility/faculty.

- Direct competitor in VLSI training.

- Lacks value addition, monotonous course structure.

Coimbatore Caliber Embedded Technologies India Pvt. Ltd

- Mainly in consulting and offshore support business for CAD/CAM designs with offices in US & UK - Handles offshore project for their

clients

- VLSI training provided on small scale, mainly to cater their own customer projects requirements Coimbatore Accel IT Academy - They have good facility and brand

but they are not directly involved in VLSI training.

- VLSI training only part of software development course (only 2 out of 30 courses).

- Main focus on software training and IT infrastructure management services.

Table 9: HINIQ possible competitors in Coimbatore VLSI Training business

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HINIQ needs to compete with above competitors mainly in Coimbatore market. We will drive competitive pricing to penetrate the Coimbatore market.

4.7. Differentiation and Core Values

HINIQ is a new company with honesty, innovation and uniqueness as its core value. We will need to compete with the already present some well known VLSI training institutes in Coimbatore from now on. So, we should be able to differentiate ourselves from the present competitors, which will create a unique and different brand value among our customers not corners avoiding change. A big reason for this approach is that these institutes focus much on academic syllabus which is hardly updated in India regularly. So, they invest very little outside routine teaching. HINIQ will respect customer’s requirements and will try to be flexible enough to meet most of our customer’s requirements and most importantly impart relevant training keeping in view demands of industry requirements.

2) Customized products: Most of the training institutes have fixed their training and pattern to suits students requirements to pass their engineering exam and they are good at it. But these patterns don’t help students learn more what is required in job industry or think independently to make them more efficient and employable talent. HINIQ will make and

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3) Value product: Our competitors just impart fixed training to their students as they know they will have enough customers due to lack of many quality training institutes. This demand and supply mismatch leads to exploitation of students as most of the time they don’t get the value of their investments. We at HINIQ provide most value oriented products and services to our potential customers. The starkest difference between us and our competitors will be our strategy of providing the students with their own VLSI designing boards. This gives our students a value proposition which cannot be matched by our competitors. This is easy for us due to our Taiwan/China connection and our eventual mission to step into 3C products. We can secure these boards with fraction of cost what our competitors will have to pay. This will give us big advantage and our students a good value for their investment apart from other learning’s.