Concept of HINIQ Company originated during one our coffee breaks at HTC office.
Sathiya, who is the founder of HINIQ, came from INDIA to Taiwan in 2004. He had worked in various hi-tech companies in Taiwan before finally joining HTC R&D in Taipei.
Since he has been from electronics background and having worked with many Taiwanese Hi-Tech companies, Sathiya has been involved in many VLSI related design projects and has always fascinated about the unlimited potential of VLSI in future to come.
From his early days he has experienced the gap between a fresher student and the market demand when one joins the VLSI Company. He knows the efforts one has put in his early days while starting his career. But when your basic technical skills are found wanted against the harsh demand of competitive industry, it become even more challenging. He has first hand experienced the gap in VLSI design education and industry demands.
Over our numerous late evening coffee breaks, which we used to get away from days hectic R&D work, we used to discuss about the amazing potential Taiwan has in hi-tech industry and about the entrepreneur friendly environment. How some of the fine people we have met have started a small business with simple idea and taken it global with their smart thinking. We always keep thinking about the numerous ideas and planning.
One day during such brainstorming session, while discussing about some hi-tech business and technical support from India, we were again face to face with the harsh reality of the quality of
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but for majority graduating from non-premier technical institutes faces these problem. So, that marked the beginning of our new venture “VLSI design Institute” to bridge the gap among fresh graduate skills and Industry demands.
After pondering upon the thought of VLSI deign training institute, we realized that it would eventually help us realize our next and more important goal in business sense i.e. to open a retail chain store of 3Cs items at cost effective price, which is still not easily accessible to mass Indian population except for those in big tier one cities.
This eventually became our first step towards our entrepreneurship adventure which has still miles to go before we can have something substantial but we are ready to face the unique challenges entrepreneurship throws at us.
1.2 Objectives
We will be targeting a VLSI training business in the town of Coimbatore to start with.
Coimbatore is 2nd tier city in the state of Tamil Nadu and hometown of one of the founders.
Starting our first centre in Coimbatore will provide us vital home advantage due to familiarity with the town and educational institutes as Sathiya has completed his masters from one of the prestigious Technical Colleges in Coimbatore.
Inspiration of our business originated from two reasons
a) Lucrative education training business in India, besides providing technical education to bridge the gap between theoretical University education and very practical industry demand.
b) Our final dream of having big chain of 3Cs store in India and especially to the people of second tier cities which comprises of 80% of Indian middle class and are solely dependent on
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This business idea took place during our routine coffee break between hectic R&D work along with my colleague Sathiya and Tom. Economic recession also pointed out that during these times people go back to schools or training institutes to hone their skills and get more prepared when better time comes.
In this business plan, we focus on the VLSI training enterprise in India. Opening the 3Cs chain store will require some more study and dedicated resources both in India and Taiwan/China market for which we are getting prepared and hope to launch soon once we are ready. But during our VLSI training we will use our training premises to promote latest 3Cs and other electronic items from Taiwan/China to our students and general customer and slowly build a brand name.
Education in Engineering Colleges and Universities in India are severely lagging in meeting VLSI Industry specific needs, which creates a big gap between the Industry and the fresh engineering graduates. We will provide specific training with practical projects with free VLSI boards. Our training is structured towards bridging this Industry-Academia gap by providing VLSI specific courses with the focus on Advanced Technical and Personal Skill development especially in the second tire cities with large number of engineering collages.
1.3 HINIQ Technologies Mission Statement
To establish HINIQ as leading technical brand name which people can easily associate with quality products, be it VLSI education or any electronic product or technology.
1.4 Business Model
This business is based on the fact that
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- Simultaneously along with teaching, promote our brand for 3Cs items with affordable pricing strategy and short time to market.
- Our students will be the first line of brand promotion as they will join the large IT work force in India and help spread the word of high quality and cheaper price products with latest technology in first and second tire cities.
- Within second year we plan to open at least two 3Cs chain store in tire 2 cities in India, one in south other in North India.(target Coimbatore and Lucknow )
1.4.1 Future Growth Plan and Diversification
Once we start our VLSI training center we plan to increase visibility of our HINIQ by following the strategy of co-branding and cooperation with Universities and Industry.
a) Cooperating with Universities: To add to our value added VLSI training we will co-operate with leading Universities and Technical colleges around the city and in the state to promote HINIQ. We will also leverage our Taiwan/China connections to get the latest technologies reach our students and collaborating colleges well ahead of our competitors.
b) Cooperating with Industry: This is another major effort we will take to ensure the competiveness of HINIQ over its competitors. We will cooperate with big and leading VLSI designing and outsourcing companies both within India and abroad. The major benefit we will have from this HINIQ- VLSI industry association is that our students can easily get jobs in our associate companies and will be great asset to company as they
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c) Diversifying into Management training: This is going to be our focus in the coming years to grow vertically in the value chain of private tutoring business in India. As India is growing with over 9% annually, sooner it will need many techno-manager to handle big projects to cope with India’s growing appetite for new big industries. This approach will also provide us with another opportunity to make it big in untapped field of private Management training. This will also mitigate the risk of focusing only on a niche filed of VLSI training once competition grows up.