• 沒有找到結果。

Chapter 5 Discussion and Conclusion

5.4 Conclusion

In conclusion, this research further confirmed the categorization theory-based model in the context of mobile app with modification using the results of existing researches. By examining the usage intention transfer behavior with online survey,

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perceptions including perceived quality and perceived usefulness of the parent app are identified to be transfer to the extension, and perceived fit between the apps is verified that having a positive impact on the effect of perception transfer. According to the results of this study, suggestions were made for both academic and practical use, hoping to provide a deeper understanding in the usage behavior of mobile application.

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