Conclusion & Limitations - 智慧型手機的平台策略之生態

This study explored the business models of the two strongest market leaders in the smartphone industry. Through analysis of current trends and financial indicators, using a mobile ecosystem framework, we study the market strategies of the current market leaders, and project the near-term future of two smartphone platforms. This analysis shows that in this market, platforms that share more information will have a more profitable ecosystem, while platforms that keep selected platform elements and information private will be more profitable for the platform owner. The results of this study are applicable to investors and other stakeholders in the smartphone ecosystem.

This study was limited by the short history and high rate of change in the smartphone market.

Future research could be done into each part of the entire mobile ecosystem, analyzing the ways that the entry of the smartphone platform has affected each „traditional‟ player.

Managers can use this model as a tool to analyze their own industries. By combining an understanding of platform strategy with market trends and financial results, they are able to understand their industry more clearly, as well as see a possible projection of the near future.

By learning and understanding what others have done in the past, managers can then adapt these strategies, and build a competitive advantage that is not easy to overcome.

- 37 - Mobile Smartphone Market

Advertising

Users Platform Developers

Tables

Table 1: Apple Mobile Revenue (Units in Millions USD

2007 2008 2009 2010

Advertising $0.00 $0.00 $236.70 $534.60 Hardware $630.00 $6,742.00 $13,033.00 $25,189.00 In-App Advertising $0.00 $0.00 $0.00 $543.00 App Store $0.00 $15.00 $237.00 $534.60 Total $630.00 $6,757.00 $13,506.70 $26,801.20

Table 2: Google Mobile Revenue

2007 2008 2009 2010 Advertising $0.00 $0.00 $68.00 $850.00 App Store $0.00 $0.00 $3.30 $30.60

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TREVOR K. NEWHOOK

[email protected] | 097-514-2174

Objective

To secure a position in the international in business development, enabling companies in Taiwan to understand their environment and their customers. The position I seek would require an observant, detailed, and productive person with the ability to develop innovative solutions to a company’s unique business challenges.

Profile

Experienced in sales and technological development, with an emphasis on utilizing technology to facilitate individual productivity. Successful in dissecting and completing complex projects. Easy to work with. A capable, helpful team player.

Education

 Master of Global Business Administration

National Chiao Tung University (國立交通大學), 2011

 Bachelor of Science, Computer Information Systems Excelsior College, 2005

Accomplishments

 Designed and implemented degree program for Verity Education.

 Served as team leader in various projects throughout MBA program.

 Worked as a member of the Student Council at NCTU.

 Mentored as an English teacher and tutor for multiple age groups, from 4^th grade to adult.

Experience Industrial Technology Research Institute, 6.2010- 9.2010 Research Assistant

 Worked with a team researching and discussing the current status of 3D television technology and marketing.

 Researched and composed two studies on this market.

Brooks Brothers, 11.2008– 5.2009 Sales Associate

 Responsible for assisting and educating customers, helping them select the optimal product.

 Assisted in maintenance and inventory control activities.

King Car Educational Foundation, Taoyuan, Taiwan, 8.2007– 8.2008 English Teacher

 Responsible for guiding class of students through an English Village; presenting different aspects of American life.

 Designed computer class; coordinated with other teachers to consistently improve overall program.

 Responsible for teaching two 4^th grade classes once per week.

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Institute in Basic Life Principles, Oak Brook, IL, 6.2006- 7.2007 Help Desk Technician

 Responsible for tech support for 70 on-site users, in addition to 30 remote users.

 Responsible for managing and troubleshooting Windows desktops, laptops, and printers.

 Handled all troubleshooting and support requests, which were escalated as needed.

Lifetouch Inc., Long Pond, PA, 9.2005 – 5.2006 Photographer

 Responsible for photographing families in various churches as part of church directory programs.

 This included:

o Meeting and coordinating with church personnel and volunteers.

o Setting up photography studio.

o Creating compelling portraiture for directory and personal use/gifts.

Skills Computer Proficiency: Microsoft Office, Adobe Photoshop Languages: English and Chinese

在文檔中智慧型手機的平台策略之生態 (頁 45-56)