In this study, we investigate the dissemination on technology acceptance model with document co-citation analysis of the inductive bibliometrical method. After factor analysis, cluster analysis and multidimensional scaling, the current study represents the following dissemination: (1) TAM appliance in different IT context; (2) extended TAM and combination of diversified theories. Four major groups of IT context are applied in:
(1) job-related IT; (2) information-acquiring IT for knowledge management; (3) leisure IT; and (4) e-commerce. With the historical diffusion of TAM, we suggest studies on e-commerce with emerging media and new technology adoption are still popular in the future. With the above research results, some ideas could be brought to further research on TAM to make this research more complete.
Though several important dissemination and trends on TAM are revealed using document co-citation method, some limitations resulting from this co-citation method are hard to avoid (Nerur, et al., 2008.). Firstly, all citations are treated alike when they may be cited according to different reasons, ranging from a reference to support one’s work to a retort to criticism. Secondly, the process of selection of core papers is unavoidably somewhat subjective like that Davis’ article (1989) is added into the set of core papers because it is considered as an important and famous research work on TAM, but this work cannot be found through key-word search. This might diminish the objectivity of which the co-citation method is proud. However, despite of these limitations, the value for reference from our results does not detract. Further research could keep tracks on the dissemination on TAM research in the future to prove this study or improve our results.
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