The intention of this business plan is to outline the creation of an internationally recognized education institute through its franchise of a world class set of chain schools that specializes in both supplementing a host country's national curriculum (cram school) and providing foreign language courses (language center).
The consumer-side of this education institute will focus on the provision of its curricula, programs, products and services to pre-university ages and levels (PK-Grade 12) through the development of kindergarten, elementary, and middle schools and junior and senior level high schools. The franchiser-side of the business will focus on the provision of everything needed by a school to ensure that a franchisee can be customer centric with the consumer-side running at optimum efficiency and the lowest possible cost structure.
Abraham Academic Academy is the Brand name of this education institution. It will function as the head-office and be responsible for the franchising obligations; franchising, curriculum and network development; and consultation, customer relation and student services development. All businesses and schools that operate within the franchise will adopt a portion of the name. For example, Abraham Academic Academy Kindergarten, Abraham’s Elementary Language Academy, Abraham Academic Academy Junior High School, Abraham’s Senior High Language Academy, Abraham Academic Academy Consultation Services and Abraham’s Student Services.
Abraham Academic Academy plans to own and operate some of its own schools as well as sell franchises. In terms of the chain's local growth and expansion plans, Abraham Academic Academy has organic and aggressive models that are interlaced. A point of interest is the Abraham Academic Academy view on education in this chain school era, which explains their focus on acquiring bankrupt and struggling schools and bringing into the brand small, local, independently run schools with the promise of a brighter tomorrow through our network.
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Local for Abraham Academic Academy means Taiwan. We are going to begin our focus on Asia by starting operations in Taiwan. Our flagship school is to be located in a suburb of Taipei and will initially consist of kindergarten and elementary grade (1-6) school programs.
The local curriculum of a specific school will be based on the public and private schools that exist in the vicinity of that Abraham Academic Academy school, which the majority of our students are expected to attend. Initially, our language program will only focus on the English language and its curriculum will parallel the Western K-12 systems used in Canada, America, and Australia. Our language curriculum will also embrace elements of the British and European education system encompassed in the international baccalaureate program.
By having our language program focus on the Western K-12 system, we are in essence providing a service that is only available in a few of the elite schools in a Non-native English speaking country. The current vision of English as a second language (ESL) that is embraced by most language schools is very limited to a recreational sense of the language and is missing two important and practical applications that are crucial to a student’s development.
First, to support a student, who in the future might make the transition to an overseas school through the provision of important knowledge already taught to local students there. Second, to provide a unique international view of the world to a student through subject matter that is neglected in both non-native English speaking national curricula and standard language school programs.
Internationally, Abraham Academic Academy plans to expand from its base of operations in Taiwan by proceeding to China. From China we plan to begin going south into Vietnam and north into South Korea. By this time we expect to bring the Chinese Language into our language schools curricula. The world already recognizes that China will be an economic powerhouse by 2030, and trends already exhibit that Chinese language acquisition will become important in the future. Our intention is to utilize the schools in our network in Taiwan and China to obtain Chinese teachers and managers. We will provide our Chinese
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schools in the new countries while implementing the Chinese language programs there.For the purposes of this business plan we intend to go over the long-term aspects of building the Abraham Academic Academy franchise, but focus on the immediate short-term opening of the kindergarten school.
1.2. The Abrahamic View on Education
Education has always been a crucial factor behind a society's development. Those in the know and those with skills have always been better off and can be found occupying positions that allow them to flourish in the real world, which is why education has become synonymous with a better living.
However, today's free market society has changed the role of education in two ways. First, our raised standards of living have brought higher education down to the masses causing education to become a basic necessity for life. This can be seen through the proliferation of educational material in both the public and private sectors and the rising minimum requirements of a standardized educational system. Education has become a mass produced commodity, but unlike the water in your glass and the meat and potatoes on your plate, education is subject to greater differentiation and price premiums.
Secondly, today's free market society has not only brought about an international pressure to globally standardize education, but has brought about the requirement of a standardized language for communicative purposes. The world is flatter as many nations are part of the supply chain that makes our free markets work and technology has made the world smaller by bringing disparate resources together in a more timely fashion. It is the mobility of our human resources in this global village together with their knowledge and skills that has developed the need for a universal means of communication. For a long time English has been recognized as the international language and for some time still English will remain reinforcing the need for language schools. Abraham Academic Academy is English ready and is geared to be ready for the emergence of other languages as they become important.
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國立 政 治 大 學
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Abraham Academic Academy believes it is better to supplement than provide the standardized education of a nation. Abraham Academic Academy believes that the supplementation is a larger market as competition is relative and every student in every country, school, and grade feels the pressure to improve. Another supplementation model benefit is the smaller initial infrastructure requirements and less bureaucratic red-tape, which translates into lower costs and fewer demands and compliance issues.
We believe there are many advantages in focusing on the language portion of our model in selling our education systems in the international community. First, our schools gain in prestige as the best local schools in a non-western country are the international schools, which are generally known for their English Language programs. Second, by the adoption of the highly regarded western K-12 curriculum, we are put into a class of only a select few. Third, many students want to be educated overseas and are concerned over making the difficult transition that we aid in. Fourth, the provision of a western style education conducted locally brings diversity and can broaden a student's mind without the need for going abroad. Fifth, the educational variety that Abraham Academic Academy brings to the classroom beyond the recreational and redundant curriculum currently in widespread use. Lastly, in regards to the emergence of other international languages, Chinese is quickly becoming accepted as the next language on the horizon. With our focus in Asia, our short-term goal is to bring English to Asia, but our long-term goal is to develop Chinese programs for the rest of the world.
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Abraham Academic Academy is a limited liability company (LLC) that represents the core brand of a service-orientated business chain of businesses. Abraham Academic Academy is an education service provider.
Abraham Academic Academy has schools that provide supplementary, extra-curricular, pre-school, after-school and intersession programs both locally and abroad. Abraham Academic Academy aids students with their studies under a countries national curriculum, supplements it with additional courses (cram school) and provides students with an intensive English language segment (language school). Any of the Abraham Academies can be operated by a franchisee, an affiliate, or the corporation itself. The company's revenues come from the rent, royalties and fees paid by the franchisees, as well as sales in and of company-operated schools.
The following is a list of some of the names that can be used by our trademarked schools and companies that will exist within the Abraham Academic Academy franchise group:
Abraham's Kindergarten Language Academy (Abraham Academic Academy Kindergarten), Abraham's Elementary Language Academy (Abraham Academic Academy Elementary School), Abraham's Middle-School Language Academy (Abraham Academic Academy Middle School), Abraham’s High-School Language Academy (Abraham Academic Academy Junior High School and Abraham Academic Academy Senior High School), Abraham Academic Academy Language Institute, Abraham’s International Language Center, Abraham Academic Academy Travel Center, Abraham’s Student Services Center and Abraham’s Education Consulting Incorporated.
Abraham Academic Academy’s most prominent feature is its Americanized K-12 English Language curriculum that focuses on western style learning and an American way of life for