CHAPTERS 7 CONCLUSION
7.4 F UTURE WORKS
With the rising attentions on the development of social television systems from vast researchers and entrepreneurs, we might foresee the social capability would be the core value in the next generation television industries. As many studies reveal, television genres affect a lots on peoples’ social uses of television, how to support peoples’ interaction and
provide a good social experience around different television genres will remain a significant challenge to the designer, especially those loosely structure genres like sport events which contain abundant and active social activities around it.
Based on our study, we believed there are some issues are worth to be explored. First, different sport events might have unique subtle impacts on peoples’ social activities around them, future studies might focus on specific sport events to expose deeper of fans divergent social needs of sport events.
Moreover, people are much satisfying when involving multi-sensory social interaction and they use variety devices and media to meets their needs by the diverse modalities them provided. It is worth for future research to discover new ways of interaction for sport fans to create a much exciting social experience around sport events.
Last but not least, as our result shown, secondary screen seems plays an important role on peoples’ uses of sports broadcasting. The extra spaces preserve the content quality of sport broadcasting on the main screen. People could also easily switch their attention by shifting their eyesight on different screens and performing different tasks instead of confusedly manipulating various tasks on a single screen. For loosely structure genre like sport, attention switch are common and frequent, therefore, we believe it is worth for further study on how secondary screen could play a role in television environment which support peoples’ viewing and social activities to promote a seamless viewing experience around sport events.
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Websites
BuddyTV :https://www.buddytv.com/
ClipSync: http://www.clipsync.com/
Joost: http://www.joost.com/pause/
Sofanatics :http://sofanatics.com/
Appendix A: The Research Script for In-depth interview
In-depth interview scripts
Warm up
a. 彼此自我介紹(受訪者與訪問者) b. 說明研究內容及目的
c. 說明訪談進行流程
d. 保密與配合(是否可錄音，說明訪談內容僅供學術研究使用，絕對不會外流)
Sub issues
a. Viewing pattern of sport events
賽事觀看喜好:支持球隊與球星、觀看賽事種類、動機、頻率、訊息來源、選擇依據 賽事觀看過程:觀看行為(前中後)、地點、物品、是否會有離開頻道之狀況、動機、時機 賽事相關媒體:軟體、硬體、使用情況和方式
Main issues
a. Social activities during sport events
共同觀賽對象(與受訪者之關係)，動機、頻率、喜好傾向、邀約狀況 賽事前中後互動行為:動機、時機、頻率、時間長短、內容、物品 媒體使用行為:內容、種類、方式、時機、動機、原因
觀賽環境: 地點、設備、場合、物品
b. Social activities after sport events
日常賽事相關互動行為:對象、動機、時機、頻率、時間長短、內容、物品、場合 媒體使用行為:內容、種類、方式、時機、動機、原因
c. Expectation
過去在觀看運動賽事轉播時，良好或挫折的互動經驗 過去在觀看現場運動賽事時，良好或挫折的互動經驗 觀看現場與轉播賽事的差別
觀看運動賽事時所關注的事項
Wrap up
a. 詢問臨時想到的問題或先前未考慮的問題
b. 訪問過程中是否有任何事情讓受訪者覺得不愉快或難以回答的地方 c. 檢視所有記錄的文件並詢問受訪者是否同意研究者帶走
Appendix B: The Research Script for pairs interview
Pairs interview scripts
Warm up
a. 彼此自我介紹(受訪者與訪問者) b. 說明研究內容及目的
c. 說明訪談進行流程
d. 保密與配合(是否可錄音，說明訪談內容僅供學術研究使用，絕對不會外流)
Sub issues
b. Viewing pattern of sport events
賽事觀看喜好:支持球隊與球星、觀看賽事種類、動機、頻率、訊息來源、選擇依據 賽事觀看過程:觀看行為(前中後)、地點、物品、是否會有離開頻道之狀況、動機、時機 賽事相關媒體:軟體、硬體、使用情況和方式
Main issues
d. Social activities during sport events
共同觀賽對象(與受訪者之關係)，動機、頻率、喜好傾向、邀約狀況、場合 賽事前中後互動行為:動機、時機、頻率、時間長短、內容、物品
媒體使用行為:內容、種類、方式、時機、動機、原因 特殊情況互動經驗:原因、感受
e. Social activities after sport events
日常賽事相關互動行為:對象、動機、時機、頻率、時間長短、內容、物品、場合 媒體使用行為:內容、種類、方式、時機、動機、原因
f. Peer group relationship
賽事同好圈: 如何形成、成員(與受訪者之關係)
同好互動: 日常彼此的活動(不限於賽事相關)、賽事同好裡誰比較主動、被動、原因 媒體使用情況: 賽事同好間彼此慣用的媒體工具、種類、原因
g. Expectation
過去在觀看運動賽事時，良好或挫折的互動經驗 使用媒體工具的挫折與良好(特殊)經驗?
觀看運動賽事對於受訪者的意義為何?
與其他觀者一起觀看的價值與意義?
受訪者對於未來在運動賽事的社交互動上有何期望?
e. Other Research prototype
介紹目前幾個具代表性的 social TV prototype feature (參考後方附錄)
詢問受訪者對於以下各個社交電視的原型有何看法、喜歡與否、或是想到其他形式 並請受訪者想像他們可能會如何使用這些 prototype 在運動賽事上
1.Panasonic’s social TV app
(Text chart: integrate Twitter and Facebook/present on TV) 2.Media center buddies
(Text chart: integrate msn massager/showing individual and group viewing status/ instantly reply)
3.T-remote chart
(Text chart: present on remote control as secondary screen) 4.Amigo TV
(audio chart: present with avatar/ emoticon and animation) 5.Google+ Hangouts
(video chart: video conferencing with group) 6.WORLD CUPINION
(emoticon chart: nonverbal opinion sharing with emoticon via mobiles phone) 7.CollaboraTV
(Text chart: integrate asynchronous social information into synchronous interaction) 8.Video share
(Enhance social sharing of videos: fragment/annotate/ enrich and share) 9.Back talk
(audio chart: integrate remote viewing into an auditory environment) 10.TakeoverTV
(Negotiation of TV content: voting system/ public space)
Wrap up
a. 詢問臨時想到的問題或先前未考慮的問題
b. 訪問過程中是否有任何事情讓受訪者覺得不愉快或難以回答的地方 c. 檢視所有記錄的文件並詢問受訪者是否同意研究者帶走
Social TV prototype:1-3
Social TV prototype:4-6
Social TV prototype:7-8
Social TV prototype:9-10