• 沒有找到結果。

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Some limitations of this research are listed as follows:

1. Winters multiplicative seasonal trend model provides a good starting point, nevertheless, we perform the study on only two products in Taiwan. Therefore, we cannot conclude that this method will always provide better accuracy for forecasting other seasonal products. This would be an extension of our work submitted as suggested future research.

2. The data from surveys may be flawed. The respondents may not send their survey forms back or send back but not on a timely basis, causing the market sales data to be unreliable.

3. One of the important assumptions about forecasting methods used in this research is that a certain reasonable linkage that existed in the past will remain in the future (Herbig, et al, 1994).

It means many forecasters assume that the behavior of the past is a good indication of the future.

However, the future market sales involves a lot of uncertainties that are unpredictable such as changes in political environment, economical environment , climate, macro-economics,

consumer behavior, market competition, price, and market strategies that may affect the accuracy of the forecast.

5.4 Future Research

To improve the forecasting accuracy, we suggest some future studies as follows:

1. Try to experiment the same data with other forecasting methods, such as expert systems, fuzzy logic, regression analysis, Box—Jenkins time series model and neural networks, etc.

2. Try to use the same models in this study to forecast on some other industrial sectors, such as beverage, automobiles, gasoline, electricity, air travel, restaurant accommodations, air travel, and beverage.

3. Conduct the same methods in this study with different error measures such as MPE (Mean Percent Error), MAPE (Mean Absolute Percent Error), etc..

4. Try to combine the forecasts performed from several independent forecasters.

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5. Experiment with different combining methods. Try to combine forecasts derived from methods that differ substantially and draw from different sources of information in order to improve forecasting accuracy.

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Winter’s Report (Validation, 48 months) for Ice Cream Forecast Method: Winter’s with multiplicative seasonal trend adjustment

Seasonal - Trend Report

Page/Date/Time 1 5/15/2011 11:31:29 PM

Database C:\USERS\JP1219\DOCUMENTS\NCSS\NCSS 2007\DATA\ICECREAM.S0 Title MONTHLY MARKET SALES---ICECREAM IN TAIWAN

Forecast Summary Section Log10 (Variable) Sales Number of Rows 48

Mean 1905.583

Pseudo R-Squared 0.887048 Mean Square Error 106207.5 Mean |Error| 216.5652 Mean |Percent Error| 10.45767

Forecast Method Winter's with multiplicative seasonal adjustment.

Search Iterations 167

Search Criterion Mean Square Error

Alpha 0.5

Beta 0

Gamma 0

Intercept (A) 3.27012

Slope (B) -1.260789E-03

Season 1 Factor 0.9444247 Season 2 Factor 0.9474447 Season 3 Factor 0.9818625 Season 4 Factor 1.004788 Season 5 Factor 1.03204 Season 6 Factor 1.061784 Season 7 Factor 1.099116 Season 8 Factor 1.089718 Season 9 Factor 1.047505 Season 10 Factor 0.9816289 Season 11 Factor 0.9110703 Season 12 Factor 0.8986188 Forecast and Residuals Plots

500.0 1500.0 2500.0 3500.0 4500.0

2005.9 2007.1 2008.4 2009.6 2010.9

Sales Forecast Plot

Time

Sales

Seasonal - Trend Report Page/Date/Time 2 5/15/2011 11:31:29 PM

Database C:\USERS\JP1219\DOCUMENTS\NCSS\NCSS 2007\DATA\ICECREAM.S0 Title MONTHLY MARKET SALES---ICECREAM IN TAIWAN

Forecasts Section

Row Forecast Actual

No. Date Sales Sales Residuals

1 2006 1 1242.734 1586 343.2662

2 2006 2 1432.882 1137 -295.882

3 2006 3 1650.359 1471 -179.3592

4 2006 4 1844.471 2302 457.5287

5 2006 5 2526.791 2651 124.2091

6 2006 6 3236.049 2822 -414.0494

7 2006 7 3992.717 3377 -615.7171

8 2006 8 3412.266 3305 -107.2655

9 2006 9 2444.522 2215 -229.5221

10 2006 10 1424.998 1807 382.0023

11 2006 11 941.5372 971 29.46283

12 2006 12 868.2816 881 12.71842

13 2007 1 1231.921 1179 -52.92105

14 2007 2 1229.437 1346 116.5634

15 2007 3 1663.764 1637 -26.76422

16 2007 4 1956.274 1717 -239.274

17 2007 5 2240.271 2440 199.7294

18 2007 6 2914.731 3173 258.2688

19 2007 7 4018.957 3743 -275.9573

20 2007 8 3602.52 3434 -168.52

21 2007 9 2555.711 2258 -297.7107

22 2007 10 1468.176 1531 62.82398

23 2007 11 883.9935 949 65.00647

24 2007 12 832.2333 903 70.76675

25 2008 1 1220.491 958 -262.4913

26 2008 2 1102.7 1097 -5.69981

27 2008 3 1414.413 1473 58.58673

28 2008 4 1705.652 1522 -183.6525

29 2008 5 1962.618 1704 -258.6176

30 2008 6 2263.763 2255 -8.763535

31 2008 7 2954.817 2657 -297.8171

32 2008 8 2609.806 2460 -149.8065

-1000.0 -375.0 250.0 875.0 1500.0

2005.9 2007.1 2008.4 2009.6 2010.9

Residual Plot of Sales

Time

Residuals of Sales

Seasonal - Trend Report Page/Date/Time 3 5/15/2011 11:31:29 PM

Database C:\USERS\JP1219\DOCUMENTS\NCSS\NCSS 2007\DATA\ICECREAM.S0 Title MONTHLY MARKET SALES---ICECREAM IN TAIWAN

Forecasts Section

Row Forecast Actual

No. Date Sales Sales Residuals

33 2008 9 1864.651 1728 -136.6507

34 2008 10 1117.35 1177 59.64984

35 2008 11 689.3211 714 24.67889

36 2008 12 639.7789 632 -7.778899

37 2009 1 881.2134 905 23.78662

38 2009 2 910.1361 1038 127.8639

39 2009 3 1244.36 1350 105.6396

40 2009 4 1527.74 1565 37.26005

41 2009 5 1881.396 1903 21.60371

42 2009 6 2344.578 2475 130.4219

43 2009 7 3157.478 4454 1296.522

44 2009 8 3484.256 4005 520.7438

45 2009 9 2708.018 3647 938.982

46 2009 10 1888.497 1359 -529.4974

47 2009 11 940.0931 820 -120.0931

48 2009 12 798.235 735 -63.23501

49 2010 1 1071.611 50 2010 2 1092.778 51 2010 3 1404.994 52 2010 4 1659.212 53 2010 5 2022.697 54 2010 6 2511.14 55 2010 7 3296.294 56 2010 8 3065.983 57 2010 9 2239.691 58 2010 10 1374.872 59 2010 11 815.7147 60 2010 12 742.3581

Decomposition Report (Validation, 48 months) Ice Cream Forecast Method: Decomposition Seasonal Trend

Time Series Decomposition Report

Page/Date/Time 1 5/13/2011 3:01:31 PM

Database C:\Users\jp1219\Documents\NCSS\NCSS 2007\Data\IceCream.S0

Variable Sales

Title MONTHLY MARKET SALES--IceCream in Taiwan Forecast Summary Section

Forecast 10^[(Mean) x (Trend) x (Cycle) x (Season)]

Variable Sales

Number of Rows 48

Mean 3.224856

Pseudo R-Squared 0.8985508 Forecast Std. Error 308.855 Mean Square Error 95391.411

Trend Equation Trend = (1.013007) + (-0.000675) * (Time Season Number) Number of Seasons 12

First Year 2006

First Season 1

Seasonal Component Ratios

No. Ratio No. Ratio No. Ratio No. Ratio

1 0.946733 2 0.948577 3 0.981609 4 1.004087

5 1.031877 6 1.061734 7 1.099833 8 1.091168

9 1.048965 10 0.983347 11 0.913054 12 0.900578

Forecast and Data Plot

500.0 1500.0 2500.0 3500.0 4500.0

2005.9 2007.4 2008.8 2010.3 2011.8

Sales Chart

Time

Sales

Time Series Decomposition Report Page/Date/Time 2 5/13/2011 3:01:31 PM

Database C:\Users\jp1219\Documents\NCSS\NCSS 2007\Data\IceCream.S0

Variable Sales

Title MONTHLY MARKET SALES--IceCream in Taiwan Decomposition Ratio Plots

2005.9 2007.4 2008.8 2010.3 2011.8

Trend Ratio Chart

2005.9 2007.4 2008.8 2010.3 2011.8

Cycle Ratio Chart

2005.9 2007.4 2008.8 2010.3 2011.8

Season Ratio Chart

2005.9 2007.4 2008.8 2010.3 2011.8

Error Ratio Chart

Time

Error

Time Series Decomposition Report Page/Date/Time 3 5/13/2011 3:01:31 PM

Database C:\Users\jp1219\Documents\NCSS\NCSS 2007\Data\IceCream.S0

Variable Sales

Title MONTHLY MARKET SALES--IceCream in Taiwan Forecasts Section

Row Year Forecast Actual Trend Cycle Season Error

No. Season Sales Sales Residual Factor Factor Factor Factor

1 2006 1 1252.73 1586 333.2697 1.0123 1.0023 0.9467 1.0331

2 2006 2 1277.37 1137 -140.3695 1.0117 1.0038 0.9486 0.9837

3 2006 3 1642.504 1471 -171.5037 1.0110 1.0047 0.9816 0.9851

4 2006 4 1934.099 2302 367.9007 1.0103 1.0046 1.0041 1.0230

5 2006 5 2365.452 2651 285.5477 1.0096 1.0042 1.0319 1.0147

6 2006 6 2961.898 2822 -139.8977 1.0090 1.0049 1.0617 0.9939

7 2006 7 3897.027 3377 -520.0268 1.0083 1.0041 1.0998 0.9827

8 2006 8 3630.126 3305 -325.1261 1.0076 1.0040 1.0912 0.9886

9 2006 9 2675.873 2215 -460.873 1.0069 1.0062 1.0490 0.9760

10 2006 10 1620.869 1807 186.1308 1.0063 1.0059 0.9833 1.0147

11 2006 11 942.0839 971 28.9161 1.0056 1.0044 0.9131 1.0044

12 2006 12 859.0311 881 21.96893 1.0049 1.0053 0.9006 1.0037

13 2007 1 1225.034 1179 -46.03437 1.0042 1.0072 0.9467 0.9946

14 2007 2 1249.074 1346 96.92551 1.0036 1.0087 0.9486 1.0105

15 2007 3 1604.868 1637 32.13174 1.0029 1.0097 0.9816 1.0027

16 2007 4 1888.78 1717 -171.7796 1.0022 1.0095 1.0041 0.9874

17 2007 5 2308.51 2440 131.4903 1.0015 1.0092 1.0319 1.0072

18 2007 6 2888.56 3173 284.4402 1.0009 1.0099 1.0617 1.0118

19 2007 7 3812.631 3743 -69.63076 1.0002 1.0095 1.0998 0.9978

20 2007 8 3506.5 3434 -72.49986 0.9995 1.0079 1.0912 0.9974

21 2007 9 2522.786 2258 -264.7858 0.9988 1.0068 1.0490 0.9858

22 2007 10 1531.279 1531 -0.2791941 0.9982 1.0062 0.9833 1.0000

23 2007 11 890.1275 949 58.87253 0.9975 1.0042 0.9131 1.0094

24 2007 12 790.1924 903 112.8076 0.9968 1.0009 0.9006 1.0200

25 2008 1 1082.73 958 -124.7297 0.9961 0.9978 0.9467 0.9825

26 2008 2 1068.622 1097 28.37787 0.9955 0.9946 0.9486 1.0038

27 2008 3 1329.282 1473 143.7183 0.9948 0.9919 0.9816 1.0143

28 2008 4 1532.883 1522 -10.88312 0.9941 0.9896 1.0041 0.9990

29 2008 5 1834.214 1704 -130.2142 0.9934 0.9872 1.0319 0.9902

30 2008 6 2215.919 2255 39.08103 0.9928 0.9842 1.0617 1.0023

31 2008 7 2866.632 2657 -209.6315 0.9921 0.9826 1.0998 0.9905

32 2008 8 2678.669 2460 -218.6687 0.9914 0.9826 1.0912 0.9892

33 2008 9 1961.694 1728 -233.6937 0.9907 0.9825 1.0490 0.9833

34 2008 10 1217.887 1177 -40.88695 0.9901 0.9828 0.9833 0.9952

35 2008 11 736.754 714 -22.75405 0.9894 0.9842 0.9131 0.9952

36 2008 12 678.358 632 -46.35798 0.9887 0.9861 0.9006 0.9891

37 2009 1 970.5469 905 -65.54693 0.9880 0.9902 0.9467 0.9898

38 2009 2 1023.457 1038 14.54307 0.9874 0.9966 0.9486 1.0020

39 2009 3 1370.286 1350 -20.28604 0.9867 1.0043 0.9816 0.9979

40 2009 4 1678.138 1565 -113.1383 0.9860 1.0100 1.0041 0.9906

41 2009 5 2086.167 1903 -183.1672 0.9853 1.0123 1.0319 0.9880

42 2009 6 2636.045 2475 -161.0448 0.9847 1.0147 1.0617 0.9920

43 2009 7 3512.23 4454 941.7696 0.9840 1.0159 1.0998 1.0291

44 2009 8 3276.689 4005 728.3111 0.9833 1.0160 1.0912 1.0248

45 2009 9 2381.017 3647 1265.983 0.9826 1.0159 1.0490 1.0548

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Time Series Decomposition Report Page/Date/Time 4 5/13/2011 3:01:32 PM

Database C:\Users\jp1219\Documents\NCSS\NCSS 2007\Data\IceCream.S0

Variable Sales

Title MONTHLY MARKET SALES--IceCream in Taiwan Forecasts Section

Row Year Forecast Actual Trend Cycle Season Error

No. Season Sales Sales Residual Factor Factor Factor Factor

46 2009 10 1460.412 1359 -101.4123 0.9820 1.0162 0.9833 0.9901

47 2009 11 872.0739 820 -52.07383 0.9813 1.0177 0.9131 0.9909

48 2009 12 801.1042 735 -66.10418 0.9806 1.0196 0.9006 0.9871

49 2010 1 981.4221 0.9799 1.0000 0.9467 1.0000

50 2010 2 989.9675 0.9793 1.0000 0.9486 1.0000

51 2010 3 1252.561 0.9786 1.0000 0.9816 1.0000

52 2010 4 1467.416 0.9779 1.0000 1.0041 1.0000

53 2010 5 1786.271 0.9772 1.0000 1.0319 1.0000

54 2010 6 2206.635 0.9766 1.0000 1.0617 1.0000

55 2010 7 2892.841 0.9759 1.0000 1.0998 1.0000

56 2010 8 2701.978 0.9752 1.0000 1.0912 1.0000

57 2010 9 1980.025 0.9746 1.0000 1.0490 1.0000

58 2010 10 1225.491 0.9739 1.0000 0.9833 1.0000

59 2010 11 733.7712 0.9732 1.0000 0.9131 1.0000

60 2010 12 667.4899 0.9725 1.0000 0.9006 1.0000

Winter’s Report (Forecast, 60 months) for Ice Cream Forecast Method: Winter’s with multiplicative seasonal trend adjustment

Seasonal - Trend Report Page/Date/Time 1 5/15/2011 11:39:18 PM

Database C:\USERS\JP1219\DOCUMENTS\NCSS\NCSS 2007\DATA\ICECREAM.S0 Title MONTHLY MARKET SALES---ICECREAM IN TAIWAN

Forecast Summary Section Log10(Variable) Sales Number of Rows 60

Mean 1907.217

Pseudo R-Squared 0.889704 Mean Square Error 100919.1 Mean |Error| 223.2138 Mean |Percent Error| 11.22653

Forecast Method Winter's with multiplicative seasonal adjustment.

Search Iterations 176

Search Criterion Mean Square Error

Alpha 0.5

Beta 0

Gamma 0

Intercept (A) 3.298883

Slope (B) -9.053888E-04

Season 1 Factor 0.9336358 Season 2 Factor 0.9422643 Season 3 Factor 0.9883024 Season 4 Factor 1.007955 Season 5 Factor 1.031548 Season 6 Factor 1.05809 Season 7 Factor 1.099702 Season 8 Factor 1.089195 Season 9 Factor 1.049619 Season 10 Factor 0.9880086 Season 11 Factor 0.9136869 Season 12 Factor 0.8979931

Forecast and Residuals Plots

500.0 1500.0 2500.0 3500.0 4500.0

2005.9 2007.4 2008.9 2010.4 2011.9

Sales Forecast Plot

Time

Sales

Seasonal - Trend Report Page/Date/Time 2 5/15/2011 11:39:18 PM

Database C:\USERS\JP1219\DOCUMENTS\NCSS\NCSS 2007\DATA\ICECREAM.S0 Title MONTHLY MARKET SALES---ICECREAM IN TAIWAN

Forecasts Section

Row Forecast Actual

No. Date Sales Sales Residuals

1 2006 1 1141.22 1586 444.7796

2 2006 2 1435.157 1137 -298.1566

3 2006 3 1808.038 1471 -337.0376

4 2006 4 1885.285 2302 416.7146

5 2006 5 2485.917 2651 165.0826

6 2006 6 3134.856 2822 -312.856

7 2006 7 4064.346 3377 -687.3457

8 2006 8 3417.266 3305 -112.2658

9 2006 9 2496.554 2215 -281.5543

10 2006 10 1487.892 1807 319.108

11 2006 11 937.8013 971 33.19866

12 2006 12 846.5882 881 34.41182

13 2007 1 1127.265 1179 51.7352

14 2007 2 1228.041 1346 117.9586

15 2007 3 1820.302 1637 -183.3016

16 2007 4 1997.809 1717 -280.8089

17 2007 5 2204.002 2440 235.9978

18 2007 6 2824.453 3173 348.5469

19 2007 7 4091.818 3743 -348.8176

20 2007 8 3607.933 3434 -173.9333

21 2007 9 2610.447 2258 -352.4465

22 2007 10 1533.274 1531 -2.273921

23 2007 11 880.7653 949 68.23475

24 2007 12 811.6894 903 91.31062

25 2008 1 1117.096 958 -159.0959

26 2008 2 1100.871 1097 -3.87082

27 2008 3 1544.03 1473 -71.02991

28 2008 4 1740.687 1522 -218.6865

29 2008 5 1931.099 1704 -227.099

30 2008 6 2195.462 2255 59.53773

31 2008 7 3005.954 2657 -348.9541

32 2008 8 2613.534 2460 -153.534

-1000.0 -375.0 250.0 875.0 1500.0

2005.9 2007.4 2008.9 2010.4 2011.9

Residual Plot of Sales

Time

Residuals of Sales

Seasonal - Trend Report Page/Date/Time 3 5/15/2011 11:39:18 PM

Database C:\USERS\JP1219\DOCUMENTS\NCSS\NCSS 2007\DATA\ICECREAM.S0 Title MONTHLY MARKET SALES---ICECREAM IN TAIWAN

Forecasts Section

Row Forecast Actual

No. Date Sales Sales Residuals

33 2008 9 1903.018 1728 -175.0181

34 2008 10 1165.017 1177 11.98301

35 2008 11 686.9086 714 27.09146

36 2008 12 624.6168 632 7.383211

37 2009 1 809.8107 905 95.18927

38 2009 2 909.4203 1038 128.5797

39 2009 3 1356.912 1350 -6.91211

40 2009 4 1558.833 1565 6.166496

41 2009 5 1851.291 1903 51.7087

42 2009 6 2273.668 2475 201.3322

43 2009 7 3212.855 4454 1241.145

44 2009 8 3488.607 4005 516.3934

45 2009 9 2766.078 3647 880.9222

46 2009 10 1974.475 1359 -615.4746

47 2009 11 936.9445 820 -116.9445

48 2009 12 778.7621 735 -43.76217

49 2010 1 982.3508 742 -240.3508

50 2010 2 906.9282 936 29.07175

51 2010 3 1283.419 1864 580.5806

52 2010 4 1786.146 1959 172.8543

53 2010 5 2226.52 2096 -130.5196

54 2010 6 2626.334 2324 -302.3345

55 2010 7 3351.405 3600 248.5954

56 2010 8 3205.901 3226 20.09929

57 2010 9 2392.863 2603 210.1373

58 2010 10 1573.596 1871 297.4036

59 2010 11 978.0168 964 -14.01678

60 2010 12 861.1707 780 -81.17062

61 2011 1 1067.558 62 2011 2 1136.387 63 2011 3 1599.269 64 2011 4 1848.076 65 2011 5 2199.113 66 2011 6 2674.779 67 2011 7 3639.806 68 2011 8 3357.914 69 2011 9 2494.585 70 2011 10 1572.923 71 2011 11 902.4263 72 2011 12 801.3745

Winter’s Report (Validation, 48 months) for Fresh Milk Forecast Method: Winter’s with multiplicative seasonal trend adjustment

Seasonal - Trend Report Page/Date/Time 1 6/11/2011 4:52:29 PM

Database C:\Users\jp1219\Documents\NCSS\NCSS 2007\Data\SALES.S0 Title MONTHLY MARKET SALES---FRESH MILK IN TAIWAN Forecast Summary Section

Log10(Variable) Sales Number of Rows 48

Mean 22284.81

Pseudo R-Squared 0.914516 Mean Square Error 790666.8 Mean |Error| 723.2148 Mean |Percent Error| 3.293337

Forecast Method Winter's with multiplicative seasonal adjustment.

Search Iterations 151

Search Criterion Mean Square Error

Alpha 0.8145158

Beta 5.716994E-08

Gamma 2.286691E-03

Intercept (A) 4.380449

Slope (B) 1.021276E-04

Season 1 Factor 0.9797085 Season 2 Factor 0.9726461 Season 3 Factor 0.9911656 Season 4 Factor 0.9972439 Season 5 Factor 1.007274 Season 6 Factor 1.00772 Season 7 Factor 1.015774 Season 8 Factor 1.015128 Season 9 Factor 1.01006 Season 10 Factor 1.009061 Season 11 Factor 0.9990233 Season 12 Factor 0.9951959 Forecast and Residuals Plots

14000.0 18000.0 22000.0 26000.0 30000.0

2005.9 2007.1 2008.4 2009.6 2010.9

Sales Forecast Plot

Time

Sales

Seasonal - Trend Report Page/Date/Time 2 6/11/2011 4:52:29 PM

Database C:\Users\jp1219\Documents\NCSS\NCSS 2007\Data\SALES.S0 Title MONTHLY MARKET SALES---FRESH MILK IN TAIWAN

Forecasts Section

Row Forecast Actual

No. Date Sales Sales Residuals

1 2006 1 18524.37 17263 -1261.367

2 2006 2 16304.96 16452 147.0355

3 2006 3 19763.45 19355 -408.4469

4 2006 4 20647.93 21954 1306.069

5 2006 5 24004.4 24242 237.5971

6 2006 6 24311.96 24164 -147.9632

7 2006 7 26230.05 27492 1261.954

8 2006 8 27083.58 29099 2015.417

9 2006 9 27286.1 26740 -546.0951

10 2006 10 26577.32 25574 -1003.32

11 2006 11 23287.58 23704 416.4235

12 2006 12 22737.37 20779 -1958.372

13 2007 1 18098.91 18703 604.0874

14 2007 2 17322.6 16645 -677.6018

15 2007 3 20185.11 20433 247.8888

16 2007 4 21671.71 21322 -349.7108

17 2007 5 23647.33 24406 758.6683

18 2007 6 24377.85 24066 -311.8484

19 2007 7 26156.49 26041 -115.4931

20 2007 8 25900.96 24348 -1552.966

21 2007 9 23421 23167 -253.9982

22 2007 10 22989.44 23505 515.5574

23 2007 11 21184.72 20084 -1100.717

24 2007 12 19531.2 19439 -92.19598

25 2008 1 16688.12 17357 668.8781

26 2008 2 16064.96 15271 -793.9627

27 2008 3 18526.66 19081 554.3356

28 2008 4 20163.89 20514 350.1097

29 2008 5 22600.62 22044 -556.6193

30 2008 6 22249.29 22121 -128.2872

31 2008 7 23994.6 23875 -119.5966

32 2008 8 23749.86 24697 947.1389

-2000.0 -875.0 250.0 1375.0 2500.0

2005.9 2007.1 2008.4 2009.6 2010.9

Residual Plot of Sales

Time

Residuals of Sales

Seasonal - Trend Report Page/Date/Time 3 6/11/2011 4:52:29 PM

Database C:\Users\jp1219\Documents\NCSS\NCSS 2007\Data\SALES.S0 Title MONTHLY MARKET SALES---FRESH MILK IN TAIWAN Forecasts Section

Row Forecast Actual

No. Date Sales Sales Residuals

33 2008 9 23317.1 23972 654.9006

34 2008 10 23618.25 23762 143.7509

35 2008 11 21476.79 20720 -756.7885

36 2008 12 20082.71 20820 737.2847

37 2009 1 17722.46 18686 963.5344

38 2009 2 17241.8 18911 1669.195

39 2009 3 22422.36 21995 -427.355

40 2009 4 23475.92 22062 -1413.921

41 2009 5 24687.64 24287 -400.6447

42 2009 6 24475.45 25094 618.5548

43 2009 7 27090.71 26091 -999.7139

44 2009 8 26110.6 24859 -1251.595

45 2009 9 23854.44 23934 79.55725

46 2009 10 23687.36 23928 240.6438

47 2009 11 21608.9 23225 1616.096

48 2009 12 22056.95 23388 1331.054

49 2010 1 19790.93 50 2010 2 18432.91 51 2010 3 22228.67 52 2010 4 23641.38 53 2010 5 26167.59 54 2010 6 26292.02 55 2010 7 28526.69 56 2010 8 28348.08 57 2010 9 26939.96 58 2010 10 26675.74 59 2010 11 24109.64 60 2010 12 23200.82

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Appendix E

Decomposition Report (Validation, 48 months) Fresh Milk Forecast Method: Decomposition Seasonal Trend

Time Series Decomposition Report Page/Date/Time 1 6/11/2011 4:50:35 PM

Database C:\Users\jp1219\Documents\NCSS\NCSS 2007\Data\SALES.S0

Variable Sales

Title MONTHLY MARKET SALES—Fresh Milk in Taiwan Forecast Summary Section

Forecast 10^[(Mean) x (Trend) x (Cycle) x (Season)]

Variable Sales

Number of Rows 48

Mean 4.343749

Pseudo R-Squared 0.8911608 Forecast Std. Error 1003.339

Trend Equation Trend = (0.999829) + (-0.000019) * (Time Season Number) Number of Seasons 12

First Year 2006

First Season 1

Seasonal Component Ratios

No. Ratio No. Ratio No. Ratio No. Ratio

1 0.977703 2 0.971128 3 0.990244 4 0.996752

5 1.007150 6 1.007762 7 1.015624 8 1.014469

9 1.008775 10 1.007440 11 0.997255 12 0.993180

Forecast and Data Plot

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14000.0 18000.0 22000.0 26000.0 30000.0

2005.9 2007.4 2008.8 2010.3 2011.8

Sales Chart

Time

Sales

Time Series Decomposition Report Page/Date/Time 2 6/11/2011 4:50:35 PM

Database C:\Users\jp1219\Documents\NCSS\NCSS 2007\Data\SALES.S0

Variable Sales

Title MONTHLY MARKET SALES—Fresh Milk in Taiwan Decomposition Ratio Plots

2005.9 2007.4 2008.8 2010.3 2011.8

Trend Ratio Chart

2005.9 2007.4 2008.8 2010.3 2011.8

Cycle Ratio Chart

2005.9 2007.4 2008.8 2010.3 2011.8

Season Ratio Chart

2005.9 2007.4 2008.8 2010.3 2011.8

Error Ratio Chart

Time

Error

Time Series Decomposition Report Page/Date/Time 3 6/11/2011 4:50:35 PM

Database C:\Users\jp1219\Documents\NCSS\NCSS 2007\Data\SALES.S0

Variable Sales

Title MONTHLY MARKET SALES—Fresh Milk in Taiwan Forecasts Section

Row Year Forecast Actual Trend Cycle Season Error

No. Season Sales Sales Residual Factor Factor Factor Factor

1 2006 1 19189.66 17263 -1926.658 0.9998 1.0087 0.9777 0.9893

2 2006 2 17790.11 16452 -1338.109 0.9998 1.0078 0.9711 0.9920

3 2006 3 21285.06 19355 -1930.065 0.9998 1.0064 0.9902 0.9905

4 2006 4 22511.74 21954 -557.7376 0.9998 1.0055 0.9968 0.9975

5 2006 5 24731.82 24242 -489.8178 0.9997 1.0045 1.0072 0.9980

6 2006 6 24642.65 24164 -478.6522 0.9997 1.0035 1.0078 0.9981

7 2006 7 26680.74 27492 811.259 0.9997 1.0036 1.0156 1.0029

8 2006 8 26475.63 29099 2623.374 0.9997 1.0040 1.0145 1.0093

9 2006 9 25074.18 26740 1665.821 0.9997 1.0043 1.0088 1.0063

10 2006 10 24766.27 25574 807.7272 0.9996 1.0044 1.0074 1.0032

11 2006 11 22337.32 23704 1366.683 0.9996 1.0043 0.9973 1.0059

12 2006 12 21444.19 20779 -665.1892 0.9996 1.0044 0.9932 0.9968

13 2007 1 18314.07 18703 388.9309 0.9996 1.0042 0.9777 1.0021

14 2007 2 16983.71 16645 -338.7123 0.9996 1.0032 0.9711 0.9979

15 2007 3 20301.7 20433 131.2979 0.9995 1.0019 0.9902 1.0006

16 2007 4 21465.03 21322 -143.0292 0.9995 1.0010 0.9968 0.9993

17 2007 5 23570.17 24406 835.8257 0.9995 0.9999 1.0072 1.0035

18 2007 6 23484.51 24066 581.4897 0.9995 0.9990 1.0078 1.0024

19 2007 7 25251.3 26041 789.699 0.9995 0.9984 1.0156 1.0030

20 2007 8 24792.58 24348 -444.5848 0.9995 0.9978 1.0145 0.9982

21 2007 9 23272.21 23167 -105.215 0.9994 0.9971 1.0088 0.9995

22 2007 10 22861.6 23505 643.3984 0.9994 0.9967 1.0074 1.0028

23 2007 11 20535.24 20084 -451.2422 0.9994 0.9961 0.9973 0.9978 24 2007 12 19567.51 19439 -128.5135 0.9994 0.9954 0.9932 0.9993

25 2008 1 16658.45 17357 698.5532 0.9994 0.9947 0.9777 1.0042

26 2008 2 15558.52 15271 -287.5247 0.9993 0.9944 0.9711 0.9981

27 2008 3 18851.7 19081 229.3056 0.9993 0.9946 0.9902 1.0012

28 2008 4 20149.25 20514 364.751 0.9993 0.9948 0.9968 1.0018

29 2008 5 22383.48 22044 -339.4853 0.9993 0.9950 1.0072 0.9985

30 2008 6 22614.69 22121 -493.6901 0.9993 0.9955 1.0078 0.9978

31 2008 7 24602.55 23875 -727.5468 0.9993 0.9961 1.0156 0.9970

32 2008 8 24618.56 24697 78.44176 0.9992 0.9973 1.0145 1.0003

33 2008 9 23611.03 23972 360.9675 0.9992 0.9988 1.0088 1.0015

34 2008 10 23509.59 23762 252.4112 0.9992 0.9997 1.0074 1.0011

35 2008 11 21385.09 20720 -665.0854 0.9992 1.0004 0.9973 0.9968

36 2008 12 20721.76 20820 98.24145 0.9992 1.0014 0.9932 1.0005

37 2009 1 17904.67 18686 781.3312 0.9991 1.0023 0.9777 1.0044

38 2009 2 16828.29 18911 2082.705 0.9991 1.0027 0.9711 1.0120

39 2009 3 20385.17 21995 1609.828 0.9991 1.0027 0.9902 1.0077

40 2009 4 21763.6 22062 298.3979 0.9991 1.0028 0.9968 1.0014

41 2009 5 24276.68 24287 10.31796 0.9991 1.0033 1.0072 1.0000

42 2009 6 24663.57 25094 430.4343 0.9990 1.0043 1.0078 1.0017

43 2009 7 26903.91 26091 -812.9073 0.9990 1.0051 1.0156 0.9970

44 2009 8 26918.68 24859 -2059.677 0.9990 1.0063 1.0145 0.9922

45 2009 9 25804.08 23934 -1870.08 0.9990 1.0078 1.0088 0.9926

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Time Series Decomposition Report Page/Date/Time 4 6/11/2011 4:50:35 PM

Database C:\Users\jp1219\Documents\NCSS\NCSS 2007\Data\SALES.S0

Variable Sales

Title MONTHLY MARKET SALES—Fresh Milk in Taiwan Forecasts Section

Row Year Forecast Actual Trend Cycle Season Error

No. Season Sales Sales Residual Factor Factor Factor Factor

46 2009 10 25690.19 23928 -1762.194 0.9990 1.0087 1.0074 0.9930 47 2009 11 23347.69 23225 -122.6869 0.9990 1.0095 0.9973 0.9995

48 2009 12 22615.37 23388 772.6312 0.9989 1.0104 0.9932 1.0034

49 2010 1 17470.36 0.9989 1.0000 0.9777 1.0000

50 2010 2 16356.65 0.9989 1.0000 0.9711 1.0000

51 2010 3 19795.06 0.9989 1.0000 0.9902 1.0000

52 2010 4 21120.88 0.9989 1.0000 0.9968 1.0000

53 2010 5 23428.6 0.9988 1.0000 1.0072 1.0000

54 2010 6 23567.85 0.9988 1.0000 1.0078 1.0000

55 2010 7 25488.83 0.9988 1.0000 1.0156 1.0000

56 2010 8 25191.5 0.9988 1.0000 1.0145 1.0000

57 2010 9 23794.24 0.9988 1.0000 1.0088 1.0000

58 2010 10 23474.64 0.9988 1.0000 1.0074 1.0000

59 2010 11 21199.69 0.9987 1.0000 0.9973 1.0000

60 2010 12 20350.38 0.9987 1.0000 0.9932 1.0000

Winter’s Report (Forecast, 60 months) for Fresh Milk Forecast Method: Winter’s with multiplicative seasonal trend adjustment

Seasonal - Trend Report Page/Date/Time 1 6/11/2011 4:56:48 PM

Database C:\Users\jp1219\Documents\NCSS\NCSS 2007\Data\SALES.S0 Title MONTHLY MARKET SALES---FRESH MILK IN TAIWAN Forecast Summary Section

Log10(Variable) Sales Number of Rows 60

Mean 22799.82

Pseudo R-Squared 0.916643 Mean Square Error 797011.9 Mean |Error| 712.8579 Mean |Percent Error| 3.172555

Forecast Method Winter's with multiplicative seasonal adjustment.

Search Iterations 136

Search Criterion Mean Square Error

Alpha 0.8730332

Beta 3.756879E-08

Gamma 3.947698E-03

Intercept (A) 4.373165

Slope (B) 7.648958E-04

Season 1 Factor 0.9818563 Season 2 Factor 0.9736617 Season 3 Factor 0.9925297 Season 4 Factor 0.9980898 Season 5 Factor 1.007528 Season 6 Factor 1.007919 Season 7 Factor 1.014312 Season 8 Factor 1.01331 Season 9 Factor 1.008709 Season 10 Factor 1.008008 Season 11 Factor 0.9983027 Season 12 Factor 0.9957737 Forecast and Residuals Plots

15000.0 20000.0 25000.0 30000.0 35000.0

2005.9 2007.4 2008.9 2010.4 2011.9

Sales Forecast Plot

Time

Sales

Seasonal - Trend Report Page/Date/Time 2 6/11/2011 4:56:48 PM

Database C:\Users\jp1219\Documents\NCSS\NCSS 2007\Data\SALES.S0 Title MONTHLY MARKET SALES---FRESH MILK IN TAIWAN

Forecasts Section

Row Forecast Actual

No. Date Sales Sales Residuals

1 2006 1 18786.5 17263 -1523.498

2 2006 2 16111.33 16452 340.6747

3 2006 3 19838.37 19355 -483.3698

4 2006 4 20556.02 21954 1397.978

5 2006 5 23970.55 24242 271.4522

6 2006 6 24345.36 24164 -181.3639

7 2006 7 25832.35 27492 1659.653

8 2006 8 27049.8 29099 2049.197

9 2006 9 27566.1 26740 -826.1008

10 2006 10 26701.19 25574 -1127.194

11 2006 11 23360.32 23704 343.6839

12 2006 12 23104.55 20779 -2325.548

13 2007 1 18355.65 18703 347.346

14 2007 2 17219.05 16645 -574.0549

15 2007 3 20218.14 20433 214.8584

16 2007 4 21611.04 21322 -289.041

17 2007 5 23511.05 24406 894.9453

18 2007 6 24428.79 24066 -362.7858

19 2007 7 25752.43 26041 288.5715

20 2007 8 25790.35 24348 -1442.348

21 2007 9 23466.98 23167 -299.9824

22 2007 10 23084.05 23505 420.9515

23 2007 11 21323.73 20084 -1239.727

24 2007 12 19768.79 19439 -329.7863

25 2008 1 16997.98 17357 359.0195

26 2008 2 15985.05 15271 -714.049

27 2008 3 18546.95 19081 534.0519

28 2008 4 20127.27 20514 386.7318

29 2008 5 22518.43 22044 -474.4281

30 2008 6 22228.12 22121 -107.1171

31 2008 7 23628.18 23875 246.8245

32 2008 8 23648.67 24697 1048.332

-3000.0 -1500.0 0.0 1500.0 3000.0

2005.9 2007.4 2008.9 2010.4 2011.9

Residual Plot of Sales

Time

Residuals of Sales

Seasonal - Trend Report Page/Date/Time 3 6/11/2011 4:56:48 PM

Database C:\Users\jp1219\Documents\NCSS\NCSS 2007\Data\SALES.S0 Title MONTHLY MARKET SALES---FRESH MILK IN TAIWAN Forecasts Section

Row Forecast Actual

No. Date Sales Sales Residuals

33 2008 9 23500.65 23972 471.3493

34 2008 10 23787 23762 -25.00126

35 2008 11 21605.67 20720 -885.6664

36 2008 12 20347.09 20820 472.9115

37 2009 1 18098.05 18686 587.9476

38 2009 2 17173.88 18911 1737.116

39 2009 3 22643.87 21995 -648.8704

40 2009 4 23390.41 22062 -1328.408

41 2009 5 24475.77 24287 -188.7715

42 2009 6 24448.85 25094 645.1514

43 2009 7 26719.79 26091 -628.7867

44 2009 8 25954.18 24859 -1095.18

45 2009 9 23913.81 23934 20.19368

46 2009 10 23806.44 23928 121.5641

47 2009 11 21737.89 23225 1487.106

48 2009 12 22491.32 23388 896.6757

49 2010 1 20256.48 21513 1256.518

50 2010 2 19679.5 19069 -610.4973

51 2010 3 23216.34 23576 359.662

52 2010 4 24939.16 24613 -326.1627

53 2010 5 27176.58 26646 -530.5823

54 2010 6 26865.81 26905 39.18773

55 2010 7 28750.25 27054 -1696.253

56 2010 8 27037.49 26610 -427.4862

57 2010 9 25503.13 26092 588.8686

58 2010 10 25879.15 26432 552.8517

59 2010 11 23942.08 24471 528.9158

60 2010 12 23827.88 25337 1509.125

61 2011 1 21859.07 62 2011 2 20144.56 63 2011 3 24452.56 64 2011 4 25922.16 65 2011 5 28587.76 66 2011 6 28752.58 67 2011 7 30742.26 68 2011 8 30484.26 69 2011 9 29140.02 70 2011 10 28983.88 71 2011 11 26300.12 72 2011 12 25675.7

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Appendix G

Winter’s Report (Validation, 48 months) for Air Conditioner

Seasonal - Trend Report

Page/Date/Time 1 2011/6/30 ¤U¤È 05:38:23

Database C:\Documents and Settings\us ... NCSS\NCSS 2007\Data\SALES.S0

Title AC MONTHLY MARKET SALES(EACH)

Forecast Summary Section Log10(Variable) Sales Number of Rows 48

Mean 54961.98

Pseudo R-Squared 0.874496 Mean Square Error 9.854667E+07

Mean |Error| 7114

Mean |Percent Error| 14.83629

Forecast Method Winter's with multiplicative seasonal adjustment.

Search Iterations 150

Search Criterion Mean Square Error

Alpha 6.259737E-07

Beta 2.238804E-02

Gamma 0.5738754

Intercept (A) 4.686174

Slope (B) 5.427435E-10

Season 1 Factor 0.9569405 Season 2 Factor 1.026979 Season 3 Factor 1.043513 Season 4 Factor 1.062904 Season 5 Factor 1.050147

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Season 6 Factor 1.032684 Season 7 Factor 1.03014 Season 8 Factor 0.9768854 Season 9 Factor 0.9463719 Season 10 Factor 0.947819 Season 11 Factor 0.9456754 Season 12 Factor 0.9799403

Forecast and Residuals Plots

Forecasts Section

Row Forecast Actual

No. Date Sales Sales Residuals

1 2006 1 32145.6 27486 -4659.604

0.0 30000.0 60000.0 90000.0 120000.0

2005.9 2007.1 2008.4 2009.6 2010.9

Sales Forecast Plot

Time

Sales

-40000.0 -22500.0 -5000.0 12500.0 30000.0

2005.9 2007.1 2008.4 2009.6 2010.9

Residual Plot of Sales

Time

Residuals of Sales

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2 2006 2 53538.58 52957 -581.5829

3 2006 3 71706.66 78204 6497.341

4 2006 4 95442.55 116473 21030.45

5 2006 5 86570.91 93163 6592.089

6 2006 6 67374.88 63238 -4136.874

7 2006 7 86912.03 96299 9386.967

8 2006 8 38444.5 35477 -2967.498

9 2006 9 21929.44 18649 -3280.439

10 2006 10 24307.1 21219 -3088.102

11 2006 11 26477.6 25793 -684.6022

12 2006 12 31841.59 31280 -561.5923

13 2007 1 29382.73 40219 10836.27

14 2007 2 53204.05 62879 9674.949

15 2007 3 75366.29 78855 3488.714

16 2007 4 106997.3 94385 -12612.26

17 2007 5 90294.69 93782 3487.314

18 2007 6 64968.82 69081 4112.182

19 2007 7 92180.98 91320 -860.9882

20 2007 8 36712.44 43093 6380.564

21 2007 9 19982.18 19727 -255.1779

22 2007 10 22483.81 23511 1027.192

23 2007 11 26082.54 24506 -1576.542

24 2007 12 31518.1 34369 2850.905

25 2008 1 35183.09 45931 10747.91

26 2008 2 58557.93 67051 8493.065

27 2008 3 77349.08 87890 10540.93

28 2008 4 99566.69 109988 10421.32

29 2008 5 92279.84 92893 613.1529

30 2008 6 67297.83 69084 1786.17

31 2008 7 91685.95 55706 -35979.95

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32 2008 8 40248.65 23724 -16524.65

33 2008 9 19835.33 19859 23.66716

34 2008 10 23067.67 23324 256.3333

35 2008 11 25165.8 21921 -3244.799

36 2008 12 33123.91 32745 -378.9044

37 2009 1 40998.92 24494 -16504.92

38 2009 2 63290.77 66216 2925.226

39 2009 3 83233.04 73731 -9502.042

40 2009 4 105420 89082 -16337.96

41 2009 5 92631.09 77147 -15484.09

42 2009 6 68317.04 69648 1330.959

43 2009 7 68883.48 65989 -2894.482

44 2009 8 29717.35 45259 15541.65

45 2009 9 19848.9 34410 14561.1

46 2009 10 23214.42 31477 8262.582

47 2009 11 23249.13 30200 6950.872

48 2009 12 32905.93 44441 11535.07

49 2010 1 30506.29 50 2010 2 64953.36 51 2010 3 77639.74 52 2010 4 95709.3 53 2010 5 83400.74 54 2010 6 69077.78 55 2010 7 67207.31 56 2010 8 37831.59 57 2010 9 27218.44 58 2010 10 27646.79 59 2010 11 27014.64 60 2010 12 39099.44

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Appendix H

Decomposition Report (Validation, 48 months) for Air Conditioner

Page/Date/Time 1 2011/6/30 ¤U¤È 05:42:16

Database C:\Documents and Settings\us ... NCSS\NCSS 2007\Data\SALES.S0

Variable Sales

Title AIR CONDITIONER MONTHLY MARKET SALES(EACH)

Forecast Summary Section

Forecast 10^[(Mean) x (Trend) x (Cycle) x (Season)]

Variable Sales

Number of Rows 48

Mean 4.677556

Pseudo R-Squared 0.9183424 Forecast Std. Error 8007.387

Trend Equation Trend = (0.999897) + (-0.000064) * (Time Season Number) Number of Seasons 12

First Year 2006

First Season 1

Seasonal Component Ratios

No. Ratio No. Ratio No. Ratio No. Ratio

1 0.970635 2 1.028424 3 1.050456 4 1.072341

5 1.059104 6 1.033179 7 1.043449 8 0.974671

9 0.931187 10 0.940598 11 0.944458 12 0.975439

Forecast and Data Plot

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0.0 30000.0 60000.0 90000.0 120000.0

2005.9 2007.4 2008.8 2010.3 2011.8

Sales Chart

Time

Sales

Time Series Decomposition Report Title AIR CONDITIONER MONTHLY MARKET SALES(EACH)

Decomposition Ratio Plots

2005.9 2007.4 2008.8 2010.3 2011.8

Trend Ratio Chart

2005.9 2007.4 2008.8 2010.3 2011.8

Cycle Ratio Chart

2005.9 2007.4 2008.8 2010.3 2011.8

Season Ratio Chart

2005.9 2007.4 2008.8 2010.3 2011.8

Error Ratio Chart

Time

Error

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Time Series Decomposition Report Title AIR CONDITIONER MONTHLY MARKET SALES(EACH)

Forecasts Section

Row Year Forecast Actual Trend Cycle Season Error

No. Season Sales Sales Residual Factor Factor Factor Factor

1 2006 1 32435.32 27486 -4949.324 0.9998 0.9937 0.9706 0.9841

2 2006 2 60565.01 52957 -7608.007 0.9998 0.9943 1.0284 0.9878

3 2006 3 77524.3 78204 679.6945 0.9997 0.9954 1.0505 1.0008

4 2006 4 98714.84 116473 17758.15 0.9996 0.9961 1.0723 1.0144

5 2006 5 85845.14 93163 7317.856 0.9996 0.9963 1.0591 1.0072

6 2006 6 65125.73 63238 -1887.734 0.9995 0.9966 1.0332 0.9973

7 2006 7 74228.03 96299 22070.97 0.9994 0.9985 1.0434 1.0232

8 2006 8 36246.94 35477 -769.9415 0.9994 1.0007 0.9747 0.9980

9 2006 9 22850.44 18649 -4201.438 0.9993 1.0014 0.9312 0.9798

10 2006 10 25090.58 21219 -3871.58 0.9993 1.0007 0.9406 0.9835

11 2006 11 25946.83 25793 -153.8295 0.9992 1.0000 0.9445 0.9994 12 2006 12 36354.46 31280 -5074.455 0.9991 1.0004 0.9754 0.9857

13 2007 1 34571.55 40219 5647.455 0.9991 1.0006 0.9706 1.0145

14 2007 2 64799.48 62879 -1920.481 0.9990 1.0012 1.0284 0.9973

15 2007 3 83064.68 78855 -4209.683 0.9989 1.0023 1.0505 0.9954

16 2007 4 105921.9 94385 -11536.85 0.9989 1.0029 1.0723 0.9900

17 2007 5 92032.46 93782 1749.537 0.9988 1.0032 1.0591 1.0016

18 2007 6 69700.85 69081 -619.8524 0.9987 1.0034 1.0332 0.9992

19 2007 7 78644.15 91320 12675.85 0.9987 1.0044 1.0434 1.0133

20 2007 8 37709.26 43093 5383.738 0.9986 1.0052 0.9747 1.0127

21 2007 9 23723.66 19727 -3996.665 0.9985 1.0059 0.9312 0.9817

22 2007 10 26536.94 23511 -3025.938 0.9985 1.0070 0.9406 0.9881 23 2007 11 27826.38 24506 -3320.383 0.9984 1.0076 0.9445 0.9876 24 2007 12 38911.88 34369 -4542.884 0.9984 1.0077 0.9754 0.9883

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25 2008 1 36207.4 45931 9723.602 0.9983 1.0058 0.9706 1.0227

26 2008 2 64551.73 67051 2499.269 0.9982 1.0017 1.0284 1.0034

27 2008 3 79750.47 87890 8139.535 0.9982 0.9994 1.0505 1.0086

28 2008 4 100885.2 109988 9102.766 0.9981 0.9995 1.0723 1.0075

29 2008 5 87050.25 92893 5842.753 0.9980 0.9991 1.0591 1.0057

30 2008 6 65443.4 69084 3640.596 0.9980 0.9985 1.0332 1.0049

31 2008 7 70949.8 55706 -15243.8 0.9979 0.9960 1.0434 0.9783

32 2008 8 33105.11 23724 -9381.114 0.9978 0.9936 0.9747 0.9680

33 2008 9 20657.15 19859 -798.1517 0.9978 0.9929 0.9312 0.9960

34 2008 10 22495.91 23324 828.0914 0.9977 0.9915 0.9406 1.0036

35 2008 11 23077.35 21921 -1156.35 0.9976 0.9900 0.9445 0.9949

36 2008 12 31855.02 32745 889.978 0.9976 0.9894 0.9754 1.0027

37 2009 1 30487.38 24494 -5993.376 0.9975 0.9901 0.9706 0.9788

38 2009 2 58379.97 66216 7836.027 0.9975 0.9933 1.0284 1.0115

39 2009 3 77821.58 73731 -4090.575 0.9974 0.9980 1.0505 0.9952

40 2009 4 102207.3 89082 -13125.31 0.9973 1.0014 1.0723 0.9881

41 2009 5 91102.37 77147 -13955.37 0.9973 1.0039 1.0591 0.9854

42 2009 6 70767.05 69648 -1119.046 0.9972 1.0064 1.0332 0.9986

43 2009 7 77971.28 65989 -11982.28 0.9971 1.0052 1.0434 0.9852

44 2009 8 36155.74 45259 9103.263 0.9971 1.0027 0.9747 1.0214

45 2009 9 22472.15 34410 11937.85 0.9970 1.0021 0.9312 1.0425

46 2009 10 24493.3 31477 6983.696 0.9969 1.0006 0.9406 1.0248

47 2009 11 25135.14 30200 5064.856 0.9969 0.9992 0.9445 1.0181

48 2009 12 34792.87 44441 9648.134 0.9968 0.9985 0.9754 1.0234

49 2010 1 33530.56 0.9967 1.0000 0.9706 1.0000

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Time Series Decomposition Report Title AIR CONDITIONER MONTHLY MARKET SALES(EACH)

Forecasts Section

Row Year Forecast Actual Trend Cycle Season Error

No. Season Sales Sales Residual Factor Factor Factor Factor

50 2010 2 62310.73 0.9967 1.0000 1.0284 1.0000

51 2010 3 78879.24 0.9966 1.0000 1.0505 1.0000

52 2010 4 99692.17 0.9966 1.0000 1.0723 1.0000

53 2010 5 86424.8 0.9965 1.0000 1.0591 1.0000

54 2010 6 65386.72 0.9964 1.0000 1.0332 1.0000

55 2010 7 72952.94 0.9964 1.0000 1.0434 1.0000

56 2010 8 34850.31 0.9963 1.0000 0.9747 1.0000

57 2010 9 21841.27 0.9962 1.0000 0.9312 1.0000

58 2010 10 24146.33 0.9962 1.0000 0.9406 1.0000

59 2010 11 25150.88 0.9961 1.0000 0.9445 1.0000

60 2010 12 35043.92 0.9960 1.0000 0.9754 1.0000

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