CHAPTER 7 CONCLUSION
7.3 Limitations and Future works
close to 70%, the image matching mechanism we proposed is indicated as an effective and innovative design. With color harmony theory, in the future, we could further figure out other mapping rules for the recommendation.
7.2 Managerial Implications
(1) Direction of regional tourism development: high service diversity
In the Experiment F in previous chapter, it has been proved that the operation of travel regions is corresponding to the concept of biodiversity. A destination of low service diversity has a higher sensitivity to the impacts of occasional events, such as government policies. By leveraging the lesson-learned from the biodiversity, owners of destinations of lower diversity, and the service providers resided in, may have to struggle to construct a destination of high service diversity for tourism development.
(2) Image model: An evaluation tool for SME owners and destination owners The design purpose of the image models is to reflect stakeholders‘ current whole image structure. Therefore, reviewing the amount and ingredients in an image model is a good way to learn whether the current popular impression is close to the one a SME owner or a destination owner intended to create for attracting customers.
7.3 Limitations and Future works
(1) The quality of image models could be further tested via deep interviews In the Experiment E, only the image words were shown to the users, because there was a difficulty to recognize the intensity values of image elements for
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an untrained person. We have established an image model‘s capability of representativeness, but not its quality. Deep interviews with tourists, SEM owners, and destination managers are considered required for the future works.
(2) Uncovered emotions (those using three color combinations)
After the struggling of tuning the performance of image mixing, we concluded that the best way to improve the performance if to figure out as more as possible mappings between colors and emotions. After all, we greatly rely on these relations, a comprehensive revised Color Image Scale is necessary.
(3) Different settings for image element quantities in destinations of different degrees of development
As implicated from the results of Experiment C and D, the life cycle of an image model is more concerned with the quantity of its image elements. Thus, we need more practical data to learn what the best settings are for different kinds of destinations.
(4) New performance index: Factor
Now we only use the percentage of shortened distance between centers of gravity as the performance index. In the future, we could extend it to a factor, which contains the information of direction, angle, and also distance.
(5) The last one, the qualitative and quantitative field feedback will also be attained for continued improvement of our method and system.
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No. Image Attribute Chinese R G B Munsell Adjective Factor Category
1 amusing 好玩的 184 28 16 R/S evaluative CASUAL
2 bright 多采多姿的 216 128 0 YR/S sensitive CASUAL
3 casual 休閒的 192 0 112 RP/V dynamic CASUAL
4 cheerful 開朗的 255 217 0 Y/V emotional CASUAL
5 dazzling 耀眼眩目的 208 0 32 R/V evaluative CASUAL
6 delicious 美妙的 186 69 131 RP/S sensitive CASUAL
7 enjoyable 享樂的 216 128 0 YR/S emotional CASUAL
8 friendly 友善的 239 143 184 RP/B evaluative CASUAL
9 chic 雅緻的 54 96 141 PB/S evaluative CHIC
10 modest 簡樸的 129 145 66 GY/Dl evaluative CHIC
11 noble and elegant 高貴典雅的 82 131 124 BG/Dl evaluative CHIC
12 quiet 清靜的 133 153 186 PB/L scale CHIC
13 simple, quiet and elegant 簡單、安靜和優雅的 171 157 109 Y/Gr evaluative CHIC
14 sober 穩重的 102 120 149 PB/Dl scale CHIC
15 stylish 新潮的 0 33 152 PB/V evaluative CHIC
16 classic 經典的 102 0 117 P/Dp evaluative CLASSIC
17 complex 複雜的 184 147 143 R/Gr scale CLASSIC
18 conservative 保守的 112 92 0 Y/Dk evaluative CLASSIC
19 elaborate 精緻的 104 0 31 R/Dk evaluative CLASSIC
20 heavy and deep 深沉的 64 0 24 R/Dgr emotional CLASSIC
21 old-fashioned 古式的 102 0 117 P/Dp evaluative CLASSIC
22 provincial 守舊的 166 102 126 RP/Dl evaluative CLASSIC
23 rustic 鄉村的 176 143 119 YR/Gr evaluative CLASSIC
24 tasteful 風雅的 184 147 143 R/Gr evaluative CLASSIC
25 traditional 傳統的 119 60 0 YR/Dk evaluative CLASSIC
26 clean and fresh 清新的 91 189 206 B/B evaluative CLEAR
27 clear 清爽的 217 253 255 B/Vp sensitive CLEAR
28 crystalline 晶瑩的 191 216 255 PB/P sensitive CLEAR
29 fresh and young 新鮮年輕的 157 247 173 G/P evaluative CLEAR
30 light 輕盈的 218 255 213 G/Vp sensitive CLEAR
31 neat 簡潔的 213 255 236 BG/Vp sensitive CLEAR
32 pure and simple 純粹的 166 196 188 BG/Lgr evaluative CLEAR
33 refreshing 別具一格的 170 188 191 B/Lgr evaluative CLEAR
34 simple 簡約的 91 189 206 B/B scale CLEAR
35 smart 聰明的 112 173 184 B/L dynamic COOL-CASUAL
36 sporty 動感的 52 139 118 BG/S dynamic COOL-CASUAL
37 steady 穩定的 179 186 200 PB/Lgr evaluative COOL-CASUAL
38 Western 西方的 112 173 184 B/L evaluative COOL-CASUAL
39 young 年輕的 179 186 200 PB/Lgr evaluative COOL-CASUAL
40 youthful 青春的 179 186 200 PB/Lgr evaluative COOL-CASUAL
41 aristocratic 貴族的 0 50 117 PB/Dp evaluative DANDY
42 dapper 整潔的 0 81 40 G/Dk evaluative DANDY
43 diligent 勤勉的 105 136 0 GY/Dp evaluative DANDY
44 eminent 非凡的 0 117 62 G/Dp evaluative DANDY
45 placid 平靜的 79 96 0 GY/Dk scale DANDY
46 practical 實際的 76 76 70 N3 evaluative DANDY
47 quiet and sophisticated 低調精巧的 165 129 145 RP/Gr evaluative DANDY
48 serious 認真的 85 0 53 RP/Dgr emotional DANDY
49 sound 健全的 84 0 96 P/Dk evaluative DANDY
50 strong and robust 強勁的 43 53 0 GY/Dgr evaluative DANDY
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51 subtle and mysterious 含蓄而神秘的 154 138 159 P/Gr evaluative DANDY
52 bold 大膽的 0 0 0 N1.5 emotional DYNAMIC
53 intense 熱切的 0 0 0 N1.5 emotional DYNAMIC
54 calm 平靜的 131 73 139 P/S emotional ELEGANT
55 delicate 細緻的 197 184 199 P/Lgr sensitive ELEGANT
56 elegant 優雅的 151 187 4 GY/S evaluative ELEGANT
57 emotional 情感的 176 220 0 GY/V emotional ELEGANT
58 feminine 女性化的 184 224 32 GY/B evaluative ELEGANT
59 festive 歡慶的 255 156 0 YR/V evaluative ELEGANT
60 graceful 優美的 219 149 173 RP/L evaluative ELEGANT
61 interesting 有趣的 131 73 139 P/S evaluative ELEGANT
62 mysterious 神祕的 149 132 64 Y/Dl evaluative ELEGANT
63 noble 崇高的 57 155 91 G/S evaluative ELEGANT
64 polished 高水準的 138 176 223 PB/B evaluative ELEGANT
65 refined 高雅的 135 205 149 G/L evaluative ELEGANT
66 sedate 寧靜的 57 155 91 G/S emotional ELEGANT
67 sleek 柔滑的 194 135 205 P/B sensitive ELEGANT
68 subtle 微妙的 135 205 149 G/L evaluative ELEGANT
69 tender 溫柔的 207 186 196 RP/Lgr evaluative ELEGANT
70 dignified 莊嚴的 0 51 68 B/Dgr evaluative FORMAL
71 formal 正式的 0 71 91 B/Dk scale FORMAL
72 majestic 雄偉的 0 38 102 PB/Dk scale FORMAL
73 precious 珍奇的 0 99 123 B/Dp evaluative FORMAL
74 proper 獨具的 0 99 123 B/Dp evaluative FORMAL
75 solemn 隆重的 0 72 69 BG/Dk emotional FORMAL
76 alluring 迷人的 168 104 96 R/Dl evaluative GORGEOUS
77 aromatic 芬芳的 168 84 0 YR/Dp sensitive GORGEOUS
78 brilliant 巧妙的 176 119 72 YR/Dl evaluative GORGEOUS
79 decorative 裝飾的 136 0 82 RP/Dp scale GORGEOUS
80 extravagant 豪華的 168 0 34 R/Dp scale GORGEOUS
81 fascinating 醉人的 176 119 72 YR/Dl evaluative GORGEOUS
82 glossy 光彩奪目的 168 104 96 R/Dl sensitive GORGEOUS
83 gorgeous 燦爛的 168 0 34 R/Dp evaluative GORGEOUS
84 luxurious 奢華的 136 0 82 RP/Dp scale GORGEOUS
85 mature 成熟的 168 0 34 R/Dp evaluative GORGEOUS
86 mellow 歡快的 160 136 0 Y/Dp evaluative GORGEOUS
87 substantial 豐富的 168 84 0 YR/Dp scale GORGEOUS
88 composed 沉著的 54 119 133 B/S evaluative MODERN
89 cultivated 文雅的 124 152 156 B/Gr evaluative MODERN
90 distinguished 尊貴的 0 140 113 BG/V evaluative MODERN
91 precise 精確的 0 108 136 B/V evaluative MODERN
92 urban 都會的 54 119 133 B/S evaluative MODERN
93 domestic 和睦的 209 171 0 Y/S evaluative NATURAL
94 free 自由的 206 181 159 YR/Lgr dynamic NATURAL
95 fresh 新鮮的 96 202 170 BG/B sensitive NATURAL
96 generous 大方的 255 216 40 Y/B evaluative NATURAL
97 gentle 溫柔的 255 188 104 YR/P evaluative NATURAL
98 gentle and elegant 溫柔優雅的 237 128 122 R/L evaluative NATURAL
99 intimate 溫馨的 255 216 40 Y/B evaluative NATURAL
100 lighthearted 無憂無慮的 239 143 184 RP/B emotional NATURAL
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101 mild 溫和的 232 157 96 YR/L evaluative NATURAL
102 nostalgic 懷舊的 186 69 131 RP/S emotional NATURAL
103 open 開放的 209 171 0 Y/S scale NATURAL
104 peaceful 和平的 198 205 156 GY/Lgr emotional NATURAL
105 plain 樸素的 168 198 164 G/Lgr evaluative NATURAL
106 pleasant 宜人的 239 143 184 RP/B evaluative NATURAL
107 simple and appealing 簡單吸引人的 194 135 205 P/B evaluative NATURAL
108 sunny 陽光的 255 216 40 Y/B sensitive NATURAL
109 sweet-sour 初戀般的 208 180 176 R/Lgr emotional NATURAL
110 tranquil 安寧的 242 202 255 P/P emotional NATURAL
111 wholesome 健康的 205 191 156 Y/Lgr scale NATURAL
112 childlike 童趣的 255 88 80 R/B dynamic PRETTY
113 cute 可愛的 255 88 80 R/B evaluative PRETTY
114 pretty 美麗的 255 168 40 YR/B evaluative PRETTY
115 sweet 甜蜜的 255 152 136 R/P evaluative PRETTY
116 amiable 親切的 255 229 122 Y/P evaluative ROMANTIC
117 charming 有魅力的 255 188 104 YR/P evaluative ROMANTIC
118 dreamy 如夢似幻的 247 225 255 P/Vp evaluative ROMANTIC
119 innocent 純真的 255 255 237 RP/Vp evaluative ROMANTIC
120 romantic 浪漫的 255 213 159 YR/Vp evaluative ROMANTIC
121 soft 柔和的 255 212 200 R/Vp evaluative ROMANTIC
122 sweet and dreamy 甜蜜夢幻的 218 248 109 GY/P evaluative ROMANTIC