International Master‟s program in International Communication Studies at the National Chengchi University in Taipei, Taiwan. The purpose of the study is to map the perception and images of Czech consumers towards three Asian nations and their products, namely Japan, Taiwan and China.
I would appreciate your taking the time to complete the following survey to obtain accuracy of the research. The questionnaire will take about 20 minutes to complete. All your responses are voluntary and will be kept confidential. Responses will not be identified by individual.
All responses will be compiled together and analyzed as a group.
Your cooperation is strongly appreciated. Thank you.
Borek Janecek Part 1
In the following section, please indicate your perception of the general image of Japan, China and Taiwan by circling the number which best corresponds to your opinion, on a scale from 5 (strongly agree) to 1 (strongly disagree).
Strongly
Disagree Disagree Neutral Agree Strongly Agree
1. Japan is an economically
developed country. 1 2 3 4 5
2. Japanese people are hard
working. 1 2 3 4 5
3. Japan is friendly towards the
Czech Republic in world affairs. 1 2 3 4 5
4. Japanese people are well
educated. 1 2 3 4 5
5. Japanese people have high
technical skills. 1 2 3 4 5
6. China is friendly towards the
Czech Republic in world affairs. 1 2 3 4 5
7. Chinese people are well educated. 1 2 3 4 5
8. Chinese people are hard working. 1 2 3 4 5
9. Chinese people have high
technical skills. 1 2 3 4 5
10. China is an economically
developed country. 1 2 3 4 5
‧
Disagree Disagree Neutral Agree Strongly Agree
11. Taiwanese people are hard
working. 1 2 3 4 5
12. Taiwanese people have high
technical skills. 1 2 3 4 5
13. Taiwan is friendly towards the
Czech Republic in world affairs. 1 2 3 4 5
14. Taiwanese people are well
educated. 1 2 3 4 5
15. Taiwan is an economically
developed country. 1 2 3 4 5
Part 2
In the following section, please indicate your position towards the statements regarding your familiarity with Taiwan, China and Japan by circling the number which best corresponds to your opinion, on a scale from 5 (strongly agree) to 1 (strongly disagree).
Strongly
Disagree Disagree Neutral Agree Strongly Agree
16. I feel very knowledgeable about
Taiwan. 1 2 3 4 5
17. I know Japan well. 1 2 3 4 5
18. I know a lot about China 1 2 3 4 5
Never Rarely Sometimes Often Very
Often
‧
In the following section, please answer the questions regarding Taiwan, Japan and China. In order to achieve accurate results, only answer the questions where you believe you know the answer, without looking the answers up. Otherwise, choose the „Don‟t know‟ option.
Higher Lower About the same
Don‟t know
25. In comparison with the average income of a Czech
person, the average income of a person in China is: 1 2 3 4
26. In comparison with the average income of a Czech
person, the average income of a person in Taiwan is: 1 2 3 4
27. In comparison with the average income of a Czech
person, the average income of a person in Japan is: 1 2 3 4
28. The capital city of China is (Please fill in): a. _______________ b. don‟t know 29. The capital city of Taiwan is (Please fill in): a. _______________ b. don‟t know 30. The capital city of Japan is (Please fill in): a. _______________ b. don‟t know Please look at the following list of product brands and indicate what country they in your corresponds to your opinion, on a scale from 5 (strongly agree) to 1 (strongly agree).
Strongly
Disagree Disagree Neutral Agree Strongly Agree 35. Products made in Taiwan are
unreasonably expensive. 1 2 3 4 5
36. Taiwan produces highly
technical products. 1 2 3 4 5
37. Products made in Taiwan are
imitations, not innovations. 1 2 3 4 5
‧
39. Products made in China are
unreasonably expensive. 1 2 3 4 5
40. China produces highly technical
products. 1 2 3 4 5
41. Products made in China are
imitations, not innovations. 1 2 3 4 5
42. Chinese products need frequent
repairs. 1 2 3 4 5
43. Products made in Japan are
unreasonably expensive. 1 2 3 4 5
44. Japan produces highly technical
products. 1 2 3 4 5
45. Products made in Japan are
imitations, not innovations. 1 2 3 4 5
46. Japanese products need frequent
50. Chinese laptops are good value
for money. 1 2 3 4 5
51. Japanese laptops are quality products due to their technical content.
1 2 3 4 5
52. Japanese laptops are good value
for money. 1 2 3 4 5
Part 6
In the following section, please indicate whether you agree or disagree with presented statements regarding your shopping behavior by circling the most suitable option.
Strongly
Disagree Disagree Neutral Agree Strongly Agree 53. When shopping for a laptop, it is
important to choose well. 1 2 3 4 5
54. When I shop for a laptop, I do a lot of research about products on the market.
1 2 3 4 5
‧
56. My friends often seek my advice
when it comes to computers. 1 2 3 4 5
Part 7
People can learn and find information about countries around the world from different sources, like the media, opinions of friends, meeting people from the country, using products from the country and others. In the following section, please indicate how much knowledge about Taiwan, China and Japan you have received from each source by circling the corresponding number.
How much of your knowledge about Taiwan comes from each of the sources below?
None Some Very
much 57. Personal experience with the country
(Travel in the country, use of products, meeting people from the country)
1 2 3 4 5
58. Traditional media (newspapers, radio,
television, magazines, books) 1 2 3 4 5
59. New media (internet, computer games, DVDs)
1 2 3 4 5
60. Things you heard from relatives, friends, colleagues
1 2 3 4 5
How much of your knowledge about Japan comes from each of the sources below?
None Some Very
much 61. Personal experience with the country
(Travel in the country, use of products, meeting people from the country)
1 2 3 4 5
62. Traditional media (newspapers, radio, television, magazines, books)
1 2 3 4 5
63. New media (internet, computer games, DVDs)
1 2 3 4 5
64. Things you heard from relatives, friends, colleagues
1 2 3 4 5
How much of your knowledge about China comes from each of the sources below?
None Some Very
much 65. Personal experience with the country
(Travel in the country, use of products, meeting people from the country)
1 2 3 4 5
66. Traditional media (newspapers, radio, television, magazines, books)
1 2 3 4 5
‧
67. New media (internet, computer games,DVDs)
1 2 3 4 5
68. Things you heard from relatives, friends, colleagues
Please fill in the following questions:
72. Your age:
a. Under 16 / b. 16-25 / c. 26-35/ d. 36-45/ e. 46-55/ f. 56-65/ g. 66 and over 73. Your gender:
a. Male / b. Female
74. Your highest achieved level of education:
a. Elementary school / b. High school / c. Bachelor / d. Master / e. Doctor 75. Your average monthly income (in Czech Korunas):
a. less than 5,000 / b. 5,000 – 14,999 / c. 15,000 – 24,999 / d. 25,000 – 34,999 / e. 35,000 – 44,999 / f. 45,000 and more
76. Your nationality:
a. Czech / b. Other
This is the end of the questionnaire. Thank you for your cooperation.
‧
Jsem studentem oboru Mezinárodní komunikace (International Communication Studies) na National Chengchi University v Taipei na Taiwanu (Tchaj-vanu). Tímto bych Vás rád požádal o spolupráci při vyplnění následujícího dotazníku, sestaveného pro sběr dat k mé diplomové práci. Tématem výzkumu je posouzení představy a informovanosti české populace o třech státech východní Asie (Čína, Japonsko, Taiwan), a zhodnocení názoru na výrobky pocházející z těchto zemí. Každá Vaše odpověď přispěje k přesnosti výzkumu, a je pro mě tedy velmi důležitá. Dotazník prosím vyplňte i v případě, že o zkoumaných zemích nemáte podle vlastního názoru jasnou představu. I to je důležitá informace.
Vyplnění dotazníku Vám zabere zhruba 5 - 10 minut. Vaše odpovědi budou vyhodnoceny pouze v rámci skupiny, nikdy nebudou posuzovány indivuduálně.
Děkuji za spolupráci a za Váš čas!
3. Japonsko je vůči ČR přátelskou
zemí. 1 2 3 4 5