In fact, this is an exploratory research which focused on the possible connection between physical attribute and other variables, such as lifestyle, and consumer innovativeness. We concluded that consumer innovativeness was varied due to different TFRC segments; furthermore, the statistic outcomes also demonstrated the consumer innovativeness was significant different among clusters which segmented by lifestyle and several buying behavior.
58
Nevertheless, this research just provided the initial examination of relationship;
there were still a lot of space to improve. For example, future researchers should pay more attention to the refinement of research method. Such advance might contribute to the precise measurement of physical attribute, as a result, the outcome could be solid and confirmed. Moreover, future research should be extended to other marketing relevance since poor performance of physical relevance till now.
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非 有 有 非
66
第三部分第三部分
第三部分第三部分：：：：消費者創新特質消費者創新特質消費者創新特質 消費者創新特質
這部分衡量您在創新特質上的程度，創新特質程度多寡並不代表好或壞，請您依 照自己的想法及事實填答即可。
非 不 沒 同 非 常 同 有 意 常 不 意 意 同 同 見 意 意
1. 一般來說，我是周遭朋友中，比較晚購買新型數位
相機的人
□ □ □ □ □
2. 假如有一款全新型數位相機在台灣上市(新發售)，
我會很有興趣去購買
□ □ □ □ □
3. 和我的朋友們比較起來，我買過比較少的新型
數位相機
□ □ □ □ □
4. 即使一開始的使用者不多，我還是會考慮去
購買新型的數位相機
□ □ □ □ □
5. 一般來說，我是周遭朋友中，最晚知道
最新型數位相機特色及趨勢的人
□ □ □ □ □
6. 跟其他人比起來，我知道更多關於
新型數位相機的資訊
□ □ □ □ □
68
第四第四
第四第四部分部分部分部分：：：：基本資料基本資料基本資料 基本資料
1. 性別：□ 男 □女
2. 年齡：□ 20 歲以下 □ 21-25 歲 □ 26-30 歲 □ 31-35 歲 □ 36-40 歲 □ 41-45 歲 □ 46-50 歲 □ 51-55 歲 □ 56-60 歲 □ 61 歲以上
3. 家庭狀況：□ 未婚 □ 已婚，尚未有子女 □ 最小的子女不滿 6 歲
□ 最小的子女在 6~18 歲之間
□ 最小的子女已經超過 18 歲，但尚未獨立
□ 子女都已獨立自主 □ 其他 _____________________
4. 居住地： □ 北部 (台北、基隆、桃園、新竹)
□ 中部 (苗栗、台中、南投、彰化、雲林)
□ 南部 (嘉義、台南、高雄、屏東)
□ 東部 (宜蘭、花蓮、台東)
□ 其他 ______________
5. 學歷： □ 國中(含)以下 □ 高中(職) □ 專科院校 □ 大學 □ 研究所以上
6. 職業：□ 學生 □ 軍公教人員 □ 家管 □ 高科技產業
□ 商業及金融業 □ 服務業 □ 製造業 □ 自由業 □ 其他 ______________
7. 請問您平均月收入為：
□ 20,000 元以下 □ 20,001-35,000 元 □ 35,001-50,000 元
□ 500,01-100,000 元 □ 100,001 元以上
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