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CHAPTER 7 VALUE CAPTURE STRATEGIES
Section 7.1 Value Creation
The value creation is based on the following scenario simulate how users can leverage this platform and the full analysis follows.
Scenario I – Reconnecting with Old Friends
Imagine young immigrants left Asia countries such as Taiwan, Hong Kong and China when they were teenagers. These immigrants may have already established their life abroad and have never yet or rarely have returned to their home. The solid location memories have become vague and certainly losses, however, the story within that memory remains. With that vague memory, that person can benefit by plotting a request service on Funscouting base on their vague memories on to the map, and let the worldwide members fills the blank for him or her. Although the surround may have changed, however with each member’s historical stories remains soild, and it can be the greatest assets express the lifestyle at that moment. Nevertheless the users may view the updates of the area, and understands how the history have changed over time, he or she can also share and exchange information of his memories and what was remembered to the locals, and even may reconnect with local or someone who was lost in contact for ages.
Scenario II – Heritage Searching and Reconnecting
Imagine a 2nd or 3rd generation Asian who wants to search for their heritage.
Funscouting is a fascinated platform for these users who wants to search and
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re-educate about their heritages. Users may learn from historical culture and the evolution and to the presence of the location. The individual can leverage the social network capabilities to understand and reconnect with the locals further to the available historical and geographic information. Not only may that, since Funscouting’s target audience initiate from older adults, many of the lost traditions may be shared on this platform either by the senior individuals or searched by Funscouting organization, where the long lost traditions may restore again.
Scenario III – Group Travel and Join Adventure
Imagine a user has a vacation time and does not know where to go and is uninterested to the travel package created by travel agencies, Funscouting is a great tool of idea pool that users can choose where to travel, either domestically or internationally, depends on the individual needs. Besides, when each requests users made will be broadcasted publically on to the platform, it may persuade other users that may have the similar motivation about the location and have desire to join the travel. Funscouting has a platform, when number of users would like to explore to a certain destination, Funscouting will negotiate with the travel agency that customize the travel package, in addition, Funscouting will be contacting with local membership, and check with local tour guides that can share the local experiences, and that brings to the ultimate travel experiences.
Scenario IV – Geographic and History Education
When Funscouting’s database reached to a critical level, the future application of this platform can expand to other service route. With the vast amount of geographical and historical information, Funcouting can perform as Wikipedia, where it becomes
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the main stream for geographic and history learning tool. Especially in this digital revolution, the quickest way to retrieve information is through internet other than textbooks. Imagine, a new student coming or preparing to come National Cheng-Chi University to study, other than geographical location shown and the school website, nothing can be found in detail about the school and surroundings. However, on Funscouting, either the student can make a request, or the place has already written by some other visitors, the student can learn a lot more about both history and the surrounding environments. With Funscouting’s service, anyone can learn of particular place anytime, anywhere and everywhere.
Scenario V – International Exchange
With the convenience of international shipping, many culture exchanges can be leveraged from this website. Many of the unique food, beverages, and culture use and wear products cannot be found in local markets aside from what has imported. Thus, a user may make friends worldwide and send a request to the desire local members on the network, and ask them to introduce and purchase some of the local unique products. Of course, it is not a free gift; the purchaser must make a payment via Paypal or other payment methods. The other important feature about travel is able to learn about the local foods and products, therefore, through the Funscouting network, the user can reach the same experience in local homes.
Obviously, the listed scenario are some of the examples, there are many ways a user can leverage from this internet platform, since there are uncountable possibilities can be happen through internet.
Analysis
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Base on the scenarios listed, have produced a prominent value. The reason all of these value are feasible is because of Funscouting has created a new niche environment. Recalling the life from seniors, these people have great amount of undisrupted time but bound by the mobility. What these people can offer are many valuable memorable and fantastic stories. Oppositely, the junior citizens are bound by the valuable time but are extremely mobile and energetic. What these people can offer are the instantaneous eyesight.
The memory from senior can be an acknowledgement or follow-up for people, who are interested at certain destination, either way; it creates the recognition of the destination. On the other hand, the memory are not up to date, they require younger generations with their mobility skill to fulfill the missing gap. Therefore, there is a mutual interest can be discovered in both of these parties and can be traded. The exchange result creates a win-win for both and this is the power of co-creation; where valuable information and up to date information are exchanging on to the platform.