Market Segment
7. Business Model Proposition
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7. Business Model Proposition
The business model is simple and yet worthy to invest on it. We now know how the market is in Guatemala; we have the adequate weather, the mosquito threats and enough
commercial tools to come up with a reliable and fair market solution. SOLECO,
S.A.(Soluciones Ecologicas, sociedad anonima) will be a new company and will form part of Grupo Fe 26 holding group. Taking the advantages of the holding group sales and marketing experience of more than 20 years in the local Guatemalan market.
SOLECO
Business Model Canvas
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Customer Segments:
Who are we creating value for?
• Our target market will be Guatemala, possible market expansion to Costa Rica in the future.
• Household end users
• Local supermarkets, hotels, SPAs and tourism related organizations.
• A unique and beautiful design for any indoor use.
Value Proposition
What value do we deliver to the customer?
• An eco-friendly, time saving and ease of use mosquito trap.
• High Quality Taiwanese made product exported to Central American market.
• Reliable customer service with local support and stock.
• Competitive worldwide prices.
Channels
• Social Media Advertisement.
• Local Supermarkets and Stores.
• Local Tourism Industry, Restaurants, Hotels, SPAs, etc.
• Local companies that can sell the product through 3rd party resellers.
Customer Relation
• Ensure the quality of our products through our standards and practices for product purchasing, testing and safety.
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• Due to the holding group support we manage to have the opportunity to keep a good stock to satisfy our customer needs.
• Our direct relationship to the factory gives us the logistic opportunity to even satisfy customer detailed needs (packing type, colors, destination and so on).
Revenue Stream
• Import the product and sell it into the local market.
Key Resources
• INADAYS company.
• GRUPO FE 26 holding group.
• A Dedicate and experience work force to deliver the superior service and high quality product.
• Weather conditions and mosquito threats are optimal.
Key Activities
• Mosquito trap import
• Mosquito trap sales, through social media, supermarkets, restaurants, householders, spa, etc.
• Specialized marketing campaign through TV, Social media and written advertisement.
Key Partners
• Inadays company
• Grupo Fe 26
• Walmart supermarket
• Supermercados la Torre
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• INGUAT
• Pricesmart wholesale supermarkets .
Cost Structure
• Cost associated to the mosquito trap import.
• Cost Associated to logistics and transportation in the local market.
• Cost associated with local advertisement and publicity
Mission
Our mission is to offer the local market, world class products. Direct innovations from the Asian market; emphasize Taiwan potential as a high quality manufacturer. Ensure we provide a high quality service that will support the growth of our customers and suppliers business and help them reach their potential.
Vision
By the year 2019 Soleco will be a leader in the mosquito trap business segment in the central American market. Taking Guatemala and Costa Rica as commerce pillars. Our goal to connect our local market with direct Asian innovations, demonstrating the highest levels of integrity in all business practices and interactions with customers, suppliers, employees and the society at large.
Key of Success
• Direct business relationship with Taiwanese manufacturing company.
• Support from Grupo Fe 26 for sales and marketing implementations.
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Objectives
• Spread the product innovation through the local market right away through local advertisement and social media.
• Create a customer Base, requiring a constant supply and support.
• Point out among our customers the mosquito trap benefits from the product itself and why is better than the competition.
Company Summary
SOLECO
The company starts from the need of bringing world class innovations to the Latin American market. Providing our customers Asian innovations directly. The world is constantly innovating and creating new products to meet demands and needs of an ever growing population.
It is predicted that in the next few years, 70% of the world growth will be come from emerging markets, with China and India accounting for 40% of this growth. Soleco also will be part of prestige holding group Grupo Fe 26 from Guatemala, with their support and experience, the company will have the necessary tools for the local market.
Company Operation and SWOT analysis
As the company will be part of grupo FE 26 holding, the organization chart will be as follows:
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Brief job descriptions
The senior management team can help develop strategy. Investors can approve a business plan. The person in charge sets the direction according to the mission and vision of the company. The CEO decides, sets budgets, forms partnerships, and hires a team to steer the company accordingly. This leads to a proper company work culture.
The executive assistant nonetheless will be in charge of all basic tasks, such as schedules, meetings, due dates, reports etc. Finance and banking manager is in charge of all financial work. Sales and marketing manager is in charge of product promotion, placing and support.
Logistics is in charge of product imports and distribution for future customers.