Checklist for examining stakeholders in an industry

Appendix I: Checklist for examining stakeholders in an industry

Existing Competitors  How competitive is the industry?

 What are the areas of competition?

 Who are the main competitor(s)?

 What form of competition most likely takes place?

 What competitive strategies do they adopt?

 What are their competitive advantages?

 How does product differentiation takes place?

Suppliers  Who are the suppliers? How concentrated are they?

 To what extent does companies in the industry depend on them?

 Can companies in the industry switch suppliers easily?

 How important are their product(s) or service(s) ? On quality? On cost? On amount of output?

 Is there threat of forward integration?

 What is their bargaining power?

Potential Entrants  What are the barriers of entry?

 What can be done to raise or reduce the barriers of entry?

 Who are the potential entrants?

 What are their characteristics?

 What are the entrants’ competitive strategies?

 How will they affect existing competitors?

Potential Substitutes  What are the substitutes or alternatives?

 What are the possible impacts on the industry?

Buyers (Customers)  Who are the customers of the industry?

 How fast is customer demand growing on the overall and in different segments?

 What is the potential for finding or creating new markets or niches?

 What are the switching costs?

 How price sensitive is each customer segment towards the service(s) and the product(s)?

 What is the customer’s bargaining power?

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Definitions and conditions of the Cross-Carriage Measure

Supplying Qualified Licensee (SQL)

 Any Regulated Person who is licensed to provide any Subscription Television Service and produces, commissions or acquires Qualified Content.

 The SQL must make available all of its Qualified Content from 1^st August 2011 onwards for transmission and reception on all Relevant Platforms of all RQLs as designated by MDA.

SQLs are required to acquire all relevant rights to broadcast Qualified Content on all Relevant Platforms. In any circumstances the SQL wish to be exempted from cross-carrying Qualified Content, it will be required to appeal to MDA and cite its reasons while MDA still reserves the right to make the final decisions.

 The SQL is required to notify MDA as well as RQLs within specific timeframes when any channel or programming content becomes or ceased to become Qualified Content. It is also required to publish and maintain a list of its Qualified Content on its website and viewing guide, while allowing RQLs to also publish similar information on their own websites and viewing guides.

 The SQL must: 1) provide the Qualified Content to RQLs in in its entirety and in an unmodified and unedited form; 2) make the Qualified Content available to its subscriber the same time as its RQLs; 3) ensure that the level of quality of the Qualified Content made available to its subscribers is similar to that of the RQLs; 4) ensure not to degrade the viewing or customer service experience of subscribers accessing its Qualified Content from RQLs; 5) ensure to acquire all relevant rights before bundling any channel or programming content with Qualified Content.

 The SQL will be required to enter into a customer service arrangement with subscribers of the RQLs who request for access to Qualified Content. It is required to provide the Qualified Content within 5 working days of such requests and at prices (including discounts and promotions), terms and conditions similar to that provided to its own subscribers. Any feedback or complaint by the RQLs’ subscribers must be handled without discrimination. It is also required to inform RQLs’ subscribers when any channel or programming content ceased to be Qualified Content.

 The SQL and RQLs are allowed to enter into mutually acceptable agreements to negotiate costs in providing Qualified Content to the RQLs’ subscribers. However, if there is no such agreement, the SQL will bear its own cost in making Qualified Content available to RQLs and also any incremental costs directly incurred by RQLs in providing its subscribers with Qualified Content.

Receiving Qualified Licensee (RQL)

 Any Regulated Person who is designated by MDA as a Receiving Qualified Licensee. The Regulated Person is licensed to provide a nationwide Subscription Television Service on any Relevant Platform and has 10,000 or more subscribers at any point in time.

 The RQL must not violate or infringe any intellectual property rights owned by the SQL or from whom the SQL obtained the Qualified Content. It must ensure that it has a adequate content protection system from transmission by the SQL to reception by its subscribers on their set-top boxes. The content protection system must be able to prevent unauthorized access, piracy, physical and digital theft of the Qualified Content at all stages.

 The RQL must also: 1) carry the Qualified Content on all its Relevant Platforms in its entirety, at a similar level of quality as the SQL and in an unmodified and unedited form; 2) make the Qualified Content available to its subscribers at the same time as the SQL; 3) not degrade the viewing experience.

 The RQL must make available on its website and viewing guide any information on Qualified Content by the SQL. It must ensure the its subscribers can access Qualified Content within 5 working days of their requests. It must also handle its subscribers’

feedbacks or complaints about any Qualified Content in a non-discriminatory manner when notified by the SQL.

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 The RQL must not impose any form of charge on its subscribers who wish to access Qualified Content provided by the SQL and inform subscribers to notify the SQL directly when they wish to terminate their subscriptions to the Qualified Content.

Qualified Content

 Any channel or programming content (in linear or non-linear format) offered a-la-carte or part of a channel bundle and acquired on exclusive basis by a Regulated Person for broadcast on a Relevant Platform, consisting of basic functions such as electronic programme guide and synopsis, dual-sound options, subtitles, stereo/surround sound, navigational access (e.g. left, right, up, down, OK, Enter, Exit) and display of elapsed and remaining time.

 The incorporation of the following ‘value-added’ services in any channel or programming content will not cause it to become Qualified Content: Subtitles, dubbing, commentaries, pre and post programme documentaries, enhanced interactive features such as contests and voting services, button feature allowing subscribers to view content-related information such as programme synopsis, promotional trailers, advertisements, press conferences, crawler messages, footages and interviews related to the content, programme highlights such as fillers and reviews, format upgrades to HD or 3D format, user-generated content such as messages and clips related to the content.

 Other than the abovementioned criteria, a channel or programming content becomes Qualified Content only when the contract or agreement with a relevant Regulated Person is extended, renewed or re-contracted after the Effective Date.

Relevant Platform

 A managed network over or using hybrid fibre-coaxial (HFC), optical fibre, Asymmetric Digital Subscriber Line individually or in combination.

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Relevant definitions in the Media Market Conduct Code



The Media Market Conduct Code can be accessed at

http://www.mda.gov.sg/Policies/PoliciesandContentGuidelines/Pages/Competition.aspx

Advertiser Any person that purchases, or intends to purchase, advertising capacity in, or on, any media service by a Regulated Person.

Ancillary Media Service

Provision of infrastructure, systems, services, information or other resources that are used of intended to be used in connection with the provision or delivery of any media service.

Examples include video programme productions and newspaper distribution.

Ancillary Media Service Provider

Any person who provides an Ancillary Media Service.

Applicants A Regulated Person and any other persons with whom it proposes to enter into a Consolidation.

Consolidation A merger, acquisition, take-over or other similar transaction that results in two or more independent economic entities becoming a single economic entity. Consolidations can take the form of a Horizontal Consolidation or a Non-Horizontal Consolidation.

Control Ability of a person to exercise decisive influence over the activities of another person whether existing by reason of rights, contracts or any other means, or any combination of rights, contracts, or other means.

Consumer An end-consumer or any other person who purchases goods, services or access (as the case may be) as inputs for that person's production, resale or provision of any media service.

Designated Video Archive Operator

Any person who is specified by MDA to be a Designated Archive Operator, usually a Free-to-Air Television Licensee. The operator is usually required to archive General Entertainment programmes which are of social or cultural significance. The operator is also required to make the contents of its archives available to third parties on reasonable prices, terms and conditions, such as through a catalogue or by licensing the archived content to others for broadcasting purposes.

Dominant Person A Regulated Person who has significant Market Power and are able to act without significant competitive restraints from competitors. Such Person is decided by MDA and special regulatory obligations are often imposed on them. In general, MDA holds that a Dominant Person has a market share exceeding 60 percent of the relevant media market.

Specific practices such as price squeezing, mandatory bundling, abusive or over-reaching contract terms, discrimination on prices, terms and conditions are prohibited.

Essential Resource Any apparatus, accessory, system, service, information or such other resource of any kind, used or intended to be used in connection with the provision or delivery of any media service provided by a Media Licensee.

Events of National Significance

Events of National Significance include National Day Parade, National Day Rally, Prime Minister’s National Day Message, Parliamentary proceedings and debates, Speech on Annual Budget, general elections, by-elections, presidential elections and state funerals Free-to-Air

Television Licensee

Any person licensed under the Broadcasting Act to provide a Free-to-Air Television Service.

Licensees are required to broadcast Events of National Significance, including “live” or

“delayed” broadcasts. Competitive Tender and relevant criteria will be used when there is more than one person capable of operating as the “lead broadcaster”.

Free-to-Air Television Service

Any free-to-air television service or special interest television service which is made available to the audience for whom it is intended without payment of a subscription fee.

General Entertainment

Other programmes that do not constitute either Events of National Significance, or News, Current Affairs or Information Programmes, and includes drama, comedy, game and quiz

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Programmes shows, sporting events, and any other programmes specified by MDA.

Horizontal Consolidation

A Consolidation that involves 2 or more persons who are current competing providers of the same media service (or media services that are close substitutes), at least one of whom is a Regulated Person.

Media Licensee Any person who holds a broadcasting licence under the Broadcasting Act.

Media Market Any product or geographic market segment within a media market.

Non-Horizontal Consolidation

A Consolidation that involves 2 or more persons who are not current competing providers of the same media service (or media services that are close substitutes), at least one of whom is a Regulated Person.

Person Any individual, company, partnership or association, and any body of persons, corporate or unincorporated.

Post-Consolidation Entity

The economic person that would be created if MDA approves the Consolidation Application.

Regulated Person Any person specified by the Minister, who holds any broadcasting licence granted under the Broadcasting Act, whether before, on or after 1st January 2003.

Significant Market Power

A Regulated Person who has the ability to act without significant competitive restraint from its competitors.

Subscriber An end-consumer who agrees to purchase or who has purchased a Subscription Service Subscription Fee Any form of consideration.

Subscription

Any person licensed under the Broadcasting Act to provide a Subscription Television Service. Licensees are restricted from obtaining certain exclusive rights for programmes such as the Olympics Games, South-East Asian Games, Asian Games, Commonwealth Games and the Singapore League (Soccer) games.

Subscription Television Service

Any subscription television service, video-on-demand service or special interest television service which is made available to the audience for whom it is intended only upon payment of a subscription fee.

To negotiate in good faith

The duty of good faith requires that such persons must take diligent measures to

maximize the chance of reaching an agreement, on commercially reasonable terms, where feasible.

* Information extracted from MDA’s Media Market Conduct Code and compiled for this thesis.

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Offerings of StarHub TV (As of June 2012)

Set-Top Box Type Main Box Additional Box

HubStation HD $14.98 per month $23.54 per month

- Record in high definition with 500GB of hard disk.

- Smart TV™

- One-touch recording

- Record by show titles and entire series*

- Pause and rewind TV

- Record up to 70 hours in HD or 250 hours in SD - Access High Definition channels

- Access Video-On-Demand

- Watch TV shows within 7 days after first telecast - Restart a show from the beginning

- Buy movie tickets via Interactive TV (Ch 899)

- Surf and Talk Free 1Mbps Broadband Internet Access^

- Supports MaxOnline subscription (MaxOnline Express plan and below) - Free home phone line

HD Interactive Set-top Box $6.42 per month $14.98 per month - Access to a library of TV and movies on demand.

- Access High Definition channels - Access Video-On-Demand

- Watch TV shows within 7 days after first telecast - Restart a show from the beginning

- Buy movie tickets via Interactive TV (Ch 899)

- Supports MaxOnline subscription (MaxOnline Express plan and below)

* Purchase Digital Video Storage Device to record shows ($88, Usual Price: $139) - Contains Smart TV™

- One-touch recording

- Record by show titles and entire series - Pause and rewind TV

- Stores up to 30 hours in HD or 160 hours in SD TV Other Charges: Service Activation Fee: $32.10

Set-Top Box Installation Charges: $32.10 (TV Connection-First Set-Top Box)

$16.05 (TV Connection-Subsequent Set-Top boxes) $53.50 (PC Connection)

Smart TV: $4.28/month

Early Termination Charge: $64.20 (Applicable if subscription is less than 3 months) Monthly Rental

Charges/

Equipment Deposit Fee

HD Interactive set-top box $6.42

HubStation HD $14.98

Additional Screen

(Content Subscription for Additional TV Screens)

$8.56

Equipment deposit of $250.00 is applicable if the customer is not a Singapore Citizen or Permanent Resident

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DW (Asien), E City, NHK World TV, Russia Today, SuperSports Arena, TVRI, Interactive TV, Eurosportsnews

Free with any Subscription

World News

Basic

Group BBC World News, CCTV News, CNBC, CNN

3 Basic Groups:

CNN Headline News, Fox News Channel, Sky News

Animal Planet, Discovery Channel, TLC, History Channel, National Geographic Wild, BBC

Discovery HD World, History Channel HD,

Geographic Wild HD, National Geographic Channel HD, National Geographic Adventure HD

Entertainment

Basic Group

Animax, AXN, FOX, DIVA Universal, MTV South-East Asia, Star World

Basic Plus

beTV, Channel [V], FoxCrime, Universal Channel, Syfy, WarnerTV

Basic HD Upsize

AXN HD, Fox HD, MTV Live HD, Star World HD, FoxCrime HD, Syfy HD, Universal Channel HD Kids

Plus BabyTV, Boomerang, CBeebies, Nick Jr Chinese

Infotainment

Basic Group

MTV China, Phoenix Chinese Channel, CTI TV, TVBS Asia

Basic Plus

Asia Travel, Channel [V] Mainland China, Channel [V] Taiwan, Phoenix InfoNews, Xing Kong

Chinese Entertainment

Basic Group

One, Star Chinese Channel, TVB8, TVBS-News, tvN

Basic Plus

TTV World, TVB Classic Channel, TVB Xing He Channel, KBS World

Asian Food Channel, Discovery Home & Wealth, Discovery Science, FX, Discovery Turbo, E!

Entertainment, Food Network Asia, The Biography Channel

Basic Plus

BBC Entertainment, ITV Granada, MGM, truTV, Turner Classic Movies, BBC Lifestyle, The Style Network

Basic HD

Upsize FX HD, Food Network Asia HD

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Sports Group Eurosport, Football Channel, Golf Channel, NBA TV, PGA Tour On-Demand, Racquet Channel, Sports HD, SuperSports, SuperSports Plus, WWE Series On-Demand, Setanta Sports

$12.84/group

All Sports Network Pack

All Sports Network, All Sports Network HD $21.40/group Cricket Cricket Extra, Neo Cricket, Ten Cricket $32.10/group

Chinese CCTV-4, 8 On-Demand $8.56/ channel

Shen Zhou News Channel and CCTV-4 Pack $8.56/ month

VV Drama Pack VV Drama, VV Drama (+3) $12.84/group

TVB Cantonese On-Demand

TVBJ, TVB Cantonese On-Demand $10.70/group

Asia Vijay $4.28/channel

KMTV, Sensasi, Vannathirai $6.42/channel Asianet, Channel-i, Colors, MNC International,

Sony Entertainment TV, Star Gold, Star Plus, Zee Cinema, Zee TV, EROS Bollywood On-Demand

$8.56/channel

Sun TV Pack Sun TV, Sun Music $8.56/group

MNC Indonesian Pack

MNC Business, MNC International $8.56/month Star Hindi Movies &

Music Pack

Star Gold, Channel [V] India $8.56/month

Kids Momokids Asia $6.42/channel

Movies Celestial Classic Movies $6.42/channel

Celestial Movies, MAX $8.56/channel

Star Chinese Movies Star Chinese Movies, Star Chinese Movies 2, Star Chinese Movies Play, Star Chinese Movies 2 On-Demand, Star Chinese Movies HD

$12.84/group

KIX & Thrill Pack KIX, Thrill $8.56/group

Movies HBO $12.84/channel

The HBO Pack HBO Family, HBO Hits, HBO HD, HBO On-Demand, HBO Signature, HBO Hits HD (Subscription to HBO is required)

$4.28/group

Fox Movies Pack Fox Movies Premium, Fox Movies Premium HD, Fox Family Movies, Fox Family Movies HD, Fox Movies Play

$17.12/group

Entertainment Fashion TV $8.56/channel

CinemaWorld Pack CinemaWorld, CinemaWorld HD, CinemaWorld On-Demand

$8.56/group

International TV5Monde Asie $8.56/channel

NHK World Premium, The Filipino Channel $16.05/channel On-Demand

Channels

Disney Channel @ Play

(Subscription to Kids Basic Group is required)

$4.28/channel Ruyi Hokkien Channel On-Demand $6.42/channel

KaraOK! $10.70/channel

iConcerts Pack iConcerts, iConcerts HD, iConcerts On-Demand $8.56/group

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 HD Interactive set-top box

 STAR Chinese Movies Pack, TVB Cantonese Pack, VV Drama Pack

 FREE 3 months Basic HD Upsize (new customers)

$61.53/month (U.P. $79.18/month)

Malay Pack

 3 Basic Groups

 HD Interactive set-top box

 MNC Indonesian Pack, ONE Sensation Pack, Sports Group

 FREE 3 months Basic HD Upsize (new customers)

$55.11/month (U.P. $70.62/month)

Tamil Pack

 3 Basic Groups

 HD Interactive set-top box

 Sun TV Pack, Vijay, Vannathirai

 FREE 3 months Basic HD Upsize (new customers)

$48.69/month (U.P. $62.06/month)

Hindi Pack

 3 Basic Groups

 HD Interactive set-top box

 COLORS, STAR Plus, Zee TV

 FREE 3 months Basic HD Upsize (new customers)

$53.50/month

 HD Interactive set-top box

 CinemaWorld Pack, FOX Movies Pack, The HBO PAK

 FREE 3 months Basic HD Upsize (new customers)

$66.34/month

 HD Interactive set-top box

 Sports Group, KIX and Thrill Pack, MAX

 FREE 3 months Basic HD Upsize (new customers)

$56.71/month

 HD Interactive set-top box

 Sports Group, FOX Movies Pack or The HBO PAK

 8 On-Demand or MNC Indonesian Pack or Zee Cinema

 FREE 3 months Basic HD Upsize (new customers)

$63.13/month

(Celestial Movies + STAR Chinese Movies Pack + TVB Cantonese Pack + VV Drama Pack)

 Movies channels

(KIX & Thrill Pack + The HBO PAK + FOX Movies Pack)

 Sports Group

 On Demand channels

(Ruyi Hokkien Channel On Demand + KaraOK!)

 FREE 3 months Basic HD Upsize (new customers)

 FREE 12 months HD Interactive set-top box rental worth $77.04

$117.59/month (U.P. $182.97/month)

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Offerings of SingTel Mio TV (As of June 2012)

Set-Top Box Type Charges Optional Add-on features for first set-top box:

Digital Video Recording Feature: $10.70/month 1^st Cordless Home Connect: $12.84/month Other administrative charges:

Service Activation Fee: $32.10 Service Call Fee: $53.50/trip

Cancellation of service before service installation: $16.05 Cancellation of service during installation: $53.50 Transfer of Service Ownership: $10.70

Loss of equipment or replacement charges:

HD Set-Top Box: $321.00

HD Set-Top Box with DVR Feature: $535.00 HD Set-Top Box Power Adaptor: $21.40 Remote Control: $53.50

Channels Pricing (SGD$)

Free Preview Channels Mio TV Preview Free

Free

Travel Channel HD, Li (HD), We tv (HD), Dragon TV, KBS World, Australia Network, ETTV Asia, We tv On-Demand

Drama ITV Granada

Sports Mio Stadium 104, ESPNews

News France 24 (English), Bloomberg Television, DW, Russia Today, ETTV Asia News, CCTV News, Times Now

Kids BabyFirst, ETTV Yoyo, KidsCo A-La-Carte Channels France 24 (French)

GMA Pinoy TV

$9.90/month

$14.98/month VOD Content Season Pass (85 titles)

3D (10 titles)

Latest Blockbusters (36 titles) Favorite Movie Hits (412 titles) Asian (34 titles)

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Mio Stadium (HD), mio Stadium 103-109, mio Stadium (SD), mio Stadium (3D), mio Stadium On-Demand

$34.90/month ESPN Star

Sports Pack

ESPN, Star Sports, ESPN (HD), ESPN Player Goal TV Pack GoalTV 1, GoalTV 2

ESPNews ESPNews

Setanta Rugby Setanta Rugby ($19.90/month)

Cricket Pack TEN Cricket, Star Cricket (HD), Star Cricket Plus 124

Cricket Pack TEN Cricket, Star Cricket (HD), Star Cricket Plus 124

在文檔中 「跨台聯播」對新加坡付費電視產業競爭與策略之影響研究 - 政大學術集成 (頁 161-0)