EXPANSION PLAN

國

立 政 治 大 學

‧

N a tio na

l C h engchi U ni ve rs it y

10.0%.

General policy shows that nationwide importance on education system is increased and re-training will be offered by government for primary and secondary school teachers, will cause for human capital increase for private schools.

Expenses for re-training of teachers of higher education domestically will be increased by 8% annually.

Investment to higher education will be increased by 8% annually.

As a result, what we can see is that the government is simultaneously trying to de-escalate private universities in higher education since their exceeded actuality, as well as offering services that are considered as inferior.

There is another consideration would be, if the trend goes as what government planned, the university team must switch into different fields as engineering and technology, agricultural profession, or natural sciences where market demand is growing, besides that paying attention on increasing its competitiveness and competency in social fields.

2.2.5. EXPANSION PLAN

In order to enhance the competency and competitiveness, expansion plan directs to extend university service line with business courses which will be leveraged by already existing economical and accounting programs. Specifically encouraging entrepreneurship and mining related business fields besides that conduct research on bio and nano technologies on basis of well developed medics, for further development.

2.2.6. SWOT

Strength

Location - Close to city center, other biggest state universities and student campuses.

Innovative spirit – University has been successful for its development and expansion since its establishment.

Culture that empowers teachers and students for initiatives and self improvements.

Good management team with experience and high quality teaching crew with team

‧

Reputation of rector and academy council members. Saying so, school is in cooperation with State 1st and 3rd hospitals and other organizations, provides internship opportunities for their students.

School building and facility is new, having laboratory, plantations and other facilities.

Employment rate of graduation is average 88% in 2006-2010 (See Table 10. at Appendix)

Weakness

Equipments are outdating, needed renewal.

Fund for academic and other educational materials is insufficient, books and other printouts are getting older, updates needed.

Current students’ living standard is relatively lower in terms of purchasing power.

Engineering equipment in 1st block is quite old. Massive construction and operational maintenance is needed.

Lack of human resources in different field of studies thus hard to switch, or to offer service extension.

University pricing policy is weak, hard to attract good teachers.

Opportunity

Domestic demand in competent human force in some special professions is increasing in labor market, those are offered by Etugen University.

Economic development and investment needs specialized workforce thus domestic and international investment for education in so called new development fields.

In medical field government encourages medical universities and colleges offers medical education to increase numbers of doctors in rural areas.

Government is taking measures in developing technology fields and expected to encourage and to support all universities are involved in technology due to policy to generate science park in Mongolia.

Threats

‧

Universities and colleges offer similar services and foreign institutions may increase in numbers.

Newly entrants’ education level difference may cause service quality to decline.

Pricing position is not enough to retain the highly skilled and competent teachers as full time teachers.

2.2.7. MARKETING PLAN AND STRATEGY

Initially university social program shall offer business program on basis of its good economics and accounting program. It is going to offer elective new courses that encourages and equip its students for business environment.

Undergraduate business program

University shall offer courses in following dimensions. Depending on self assessment on graduates and market needs (interview and survey leading and mid-sized companies, entrepreneurs, government organizations and NGOs involved in encouraging business) some of these courses can be offered as required courses in their program.

Management. Taking into consideration that students are quite passive/not being self confident in innovation and initiation is being observed which directly reflects to business success rate, the university shall offer leadership courses to its students for future career developments. And offer other complex courses like project management, strategic management, operational management and human resources management which will help students to be competent in business environment.

It is suggested some entrepreneurship and leadership courses which include case studies in different aspects and phases of ventures, leadership and management, business ethics and its direct effects on a society through business entities.

Law. Considering that Mongolia already started receiving investments in mineral extractions projects as well as big amount of investment is expected in the field, however together with this, big arguments turning around in Mongolia concerning environmental issues, disputes in contracts in government with mining giants, to medium and small sized companies, and conflicts between local people at mining

‧

sites, and unavoidably, returns and exploitations, shares and smuggles and etc.

Moreover, since university plans to play important role in next trend of development in Mongolian biomedical, biotechnology and nanotechnology developments, it is necessary to introduce intellectual protection program in its program. As such, following courses should be offered in business school Environmental law, Contract law, Taxation law, Intellectual property law plus business law courses.

Finance. From start-up, early ages investments to public offerings. Considering that government gives significance in capital market development, the university shall start offer courses that show ways to raise fund in capital markets and other investors like venture capitalists and angel investors. These courses must help graduates to get insights of “How to make business plans for potential investors both domestically and internationally”. Since corporate governance is important topic in fund raising, the course should be included. Furthermore, propose advanced financial and accounting courses especially on mining accounting.

University shall start looking opportunities and conduct marketing research in mining engineering, biotechnology, nanotechnology fields in cooperation with the technology universities such as Faculty of Biology at National University of Mongolia at University of Technology and Science.

Considering the fact foreign invested companies increasing in Mongolia, in line with their interest and demand, the university shall start offering English courses in business program in order to bring closer its education standard into international standard. At initial stage even if it is hard to conduct fully in English, the university should offer well known business cases such as Harvard business cases, Ivey cases and others. It can gradually increase the capability.

Graduate business program

On the basis of business program in undergraduate program university shall plan to offer graduate business program (MBA) starting from 2011 using its solid background on accounting and management enhancements done to the undergraduate program. Try to

‧

register around 20-30 students in first year, reach this number to around 60-80 in next year splitting into two classes.

And enhance itself with master’s program in biomedical field from 2012 and increase its other programs from coming years such as masters in biotechnology and nanotechnology in medical fields. Table 1. Plan to introduce new extension lines to the university