To document the work, designing, and creation processes; provide material to be shown at the competition site.
Orchid House
Project Propose Collaborate PR Event
CONSTRUCTION
Solar Flight – an EVA and NCTU collaboration
The main goal is to collaborate with NCTU/UNICODE sponsors and use their company platforms and products to advertise the Orchid House and the SDE competition. The publicity will also benefit the sponsors. This strategy is targeted towards customers and employees of the companies and will take place in Phase 3.
In this project, EVA airline will subsidize the costs of flying the NCTU/UNICODE team to France for the competi-tion. We would like to make this flight into a PR event, calling it the “Solar Flight- EVA x NCTU.” On this flight, we may promote sustainable issues with special activities. Additionally, EVA will show the team’s documentary and promotional videos on all flights between Taiwan and France during the competition.
2.2.6 Marketing Projects
NCTU Bamboo Fox Bed & Breakfast – spending a night in the NCTU Orchid House
The main goal is the maintain emphasis on the importance of sustainable energy, urban renewal, and improved social housing even after the completion of the competition. One plan is to display the Orchid House in NCTU and allow people to live in it. By doing so, we not only show people how convenient a sustainable house is, but will also be able to collect feedback on how well our design works and potential areas to improve. The target for the projects includes high school students, current college students, those interested in architecture, and the general public. The marketing projects will take place in phase 4, after the SDE competition.
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Definition of the Communication Objective/ MessageMaintain emphasis on the importance of sustainable energy, urban renewal, and improved social housing even after the competition.
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Identification of the target groupTravelers, people living in Hsinchu, those interested in architecture
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Action’s description/Projects i. Bamboo Fox Bed & Breakfast:We will promote “A free B&B trip in NCTU, Hsinchu” to the public and invite the general public to propose what they would like to do in our Orchid house, what they imagine when they think of the Orchid House, etc, we will choose the most creative proposals an invite those people to live in our Orchid House. This project has three objectives:
1. To show that a house run on solar energy and other sustainable technology is entirely possible 2. To lessen the distance between academia and the general public
3. To collect actual feedback about practical concerns
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Channel: Official website, Facebook, Hsinchu City Government, Department of City Marketing ii. Orchid House – related products:To provide souvenirs, which can also be used in the previous five strategies for better PR effect.
3.0 Public Tour Description
3.1 Drawings showing the route and contouring
01 02 Wait & Watch 03 Get Brochures 04 Photo Spot 1
05 Living Room & Gray Water System 06 Kitchen & Thermal Mass
07 Bathroom & Active Control System
08 Living Room & Workstation 09 Green House & Technology 10 Open Deck & Big View 11 Photo Spot with Orchid House 12 Presentation Boards
13 Machine System 14 Get Vote Cards
Orchid House
3.2 Visit Description
NCTU/UNICODE designed the Orchid House not only from the perspective of the architect, with sustainability, aesthetics, and convenience in mind, but also from the viewpoint of a visitor. We designed the house paying spe-cial attention to a specific viewing progression. Walking around the Solar Village, visitors will be drawn towards our house by the lush garden outside. Upon rounding the east side of the house towards the ramp on the south front, their interest will be further piqued by the orchid-covered giant swinging doors, which will be open to allow a glimpse into the house.
While waiting in line on the ramp, visitors will be entertained by videos and images that will be projected along the parallel west façade of the Orchid House. At the end of the ramp is a table where an NCTU/UNICODE team member will be waiting to hand out brochures and to recommend the visitors to take photos before entering at the southwest corner of the house, for optimal view. Upon entering the house, visitors will move along a set route that will have team members stationed at certain points to explain and highlight the elements of the house.
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Living Room: Team member will not only show off the living room, but also explain the subunit water tank located above which filters grey water. Member will also give details about how the subunit water tank waters the various plants around the house via drip irrigation and how it keeps the house cool through the evaporative cooling method.•
Kitchen: Team member will explain the function of the mini-counter, which is multifunctional as a kitchen island and as a smaller dining table for informal occasions. Member will also explain describe the thermal mass wall and how it conserves energy and maintains comfortable temperatures day and night.•
Bedroom: Team member will be responsible for showing both the bathroom and the bedroom and to make sure traffic does not become congested by encouraging the visitors to exit the bedroom into the terrace.•
Terrace: With the swinging doors and orchid plants in view, team member will explain the inspiration for the Orchid House. Member will emphasize the natural sun and water conditions of the orchid plant and the importance of its industry in Taiwan. Member will also talk about the team’s commitment to using products from Taiwanese companies not only to support the country, but also because the products are top-of-the-line internationally. Goal is to leave a lasting impression of Taiwan and images of the orchid plant.•
Mechanical Room: Team member will present the boards placed on the back façade of the house and explain the function of the large fans as part of the evaporative cooling method. Member will emphasize the quiet-ness of the fans and encourage the visitors to return to the open deck to rest and relax.After touring the house, visitors will be encouraged to wait for other members of their groups out on the open deck. There is an additional opportunity for photos at the northeast corner of the open deck. The deck also of-fers a ledge for sitting and resting; visitors will be shaded from the sun by the house and they will also receive a memorable view of the Orchid House backlit by sunlight and the swinging doors covered by orchids.
Our team member tour guides will be able to present in both English and Mandarin Chinese, to eight people at a time. The entire tour will take 20 minutes, with four minutes allotted to each station.
VIP: The judges will be shown along the same route as the normal visitors, but between the living room and kitchen stations, they will be invited up to the mezzanine level, where there will be a team member to show them around, with emphasis on the garden plot and the potential for the area as a socializing space.
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2.3 Sketches Showing Public Safety Measures for Demonstrations
NCTU/UNICODE has no intention of giving live demonstrations of mobile elements.
2.4 In-line Entertainment
While visitors are lined up and waiting at the ramp, they will be able to watch the videos and images projected on the west-side wall. The projectors we use will be provided by Delta Electronics and are extremely technologically advanced – able to project clear images under broad daylight and can be linked so that three projectors show three separate sections of an image that can be joined seamlessly.
One of the videos we will show is “Four Seasons,” a film that captures beautiful scenes unique to Taiwan and emphasizes the need for sustainability.
unit: mm