Key Success Factors

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1.3.

Objectives

To be one of the leading language education centers in Mexico, aimed towards middle and high class, primarily in the city of Querétaro, México.

1.3.2. Specific

 Position our Institute as the top choice for those who decide to study a new language, serving as an alternative or complementary to English language.

 Establish a solid base of customers and by year 1 start offering our services to education institutions to embed our programs into their curriculum.

 Achieve increases in sales revenues of 10-15% every year in the first 5 years.

1.4.

Key Success Factors

 Location – We have chosen to start the operations of our institution in the City of Querétaro. Querétaro is placed as the 5^th most competitive state in Mexico¹. It is the first place in the Innovation sub index, third in the government sub index and sixth in the economy sub index. The sub index of Innovation measures the capability of the states to successfully compete in the economy of the country; particularly in sectors with high added value, knowledge-intensive and cutting-edge technology.² A state with the most innovative economic sectors can attract and retaining more talent and investment.

As a specific location for the institute it is proposed to start operations in the vicinity of

1 Índice de Competitividad Estatal (ICE 2016) del Instituto Mexicano para la Competitividad, A.C. (IMCO). This index, through 100 markers, grouped in 10 sub-indexes, measures different dimensions of competitivity, and evaluates the capability of each state to attract and retain talent and investment.

2 Ibidem. Chapter X. INNOVACIÓN Y SOFISTICACIÓN EN LOS SECTORES ECONÓMICOS

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Loma Dorada. The area is characterized for having access to the main streets in the city such as Bernardo Quintana, Los Arcos, Zaragoza, Constituyentes, México-Querétaro Highway and the Libramiento Sur Poniente.

This area has shown great development in urbanization and design as well as the general landscape of the zone. Currently, residential properties in Loma Dorada are valued between $2.5 Million pesos³ and $20 million pesos⁴.

This residential area is perfectly located: it is 5 minutes away from commercial areas, restaurants, hospitals and schools. And 10 minutes away from Querétaro’s downtown.

 Importance of Mandarin language in modern landscape – When it comes to the world's ten most spoken languages, numbers tend to vary considerably between sources.

According to Ethnologue, Chinese is by far the most spoken language across the world with 1.28 billion speakers.⁵ International businesses prefer to hire people who speak more than one language. China has become a huge market, and business leaders are looking for people who can speak Chinese and operate successfully in a Chinese cultural context. Knowing Chinese may give you an edge when competing for an important position.

 Native Taiwanese teachers with experience teaching foreign students – The profile of the teachers sought after for the instruction of our classes are Taiwanese, graduated with a teaching related degree or applied Chinese. Professional experience not required

3 $136,766.00 USD / $3,985,655.00 NTD

4 $2,094,133.00 USD / $31,885,245.00 NTD

5 Ethnologue. Languages of the world. Summary by Language Size. https://www.ethnologue.com/statistics/size

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but desirable. Above all, a person with strong character and adaptability. Interested in exploring new countries and most importantly a true passion for education.

 Result-oriented teaching plans that are specific for different ages and specific learning stages – Our Academic Director and lead teacher Emily Liu (YiZhen Liu) is an experienced professional in language teaching. She has over 4 years of experience working in Mexico as a Mandarin Language teacher. She has taught groups of children in private schools in Toluca, Estado de México. She is equally experienced teaching teens and adults. Professor Liu is responsible for the creation of a series of books for the instruction of Chinese language lessons to children in the kinder garden level. She has also developed teaching plans for lessons directed to kids and adults in all stages of their language training. She will be responsible of the creation of the programs taught in our institution as well as the selection of the talent that will constitute the teaching staff.

 Relationship with the Taipei’s Economic and Cultural Office in Mexico – Taipei’s Economic and Cultural Office in Mexico (Oficina Económica y Cultural de Taipei en México) has a permanent and close contact with Taiwanese nationals in Mexican territory; as well as having always supported and strived for the development of missions that promote the culture, language and activity of Taiwan in Mexico. We have personally met the Head of Mission, Director of the Office S.C. Carlos Liao who will support the venture described in this document.

 Relationship with different universities and language centers in Taiwan – Through previous personal and professional experiences, the author of this thesis, as well as Professor Liu have met different Universities in Taiwan and their Language Centers.

These Institutions will serve as source for the talent we expect to hire for our own project,

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as well as being partners for the development of future international programs, like cultural trips and language courses for Mexican students to visit Taiwan.

 Knowledge of a comprehensive network of Chinese language professors in Mexico and Taiwan – In relation with the preceding point, professor Liu personally knows and have trained Chinese language teachers who have had previous experience in Mexico and have expressed their interest in going back to Mexico.

 Customer management – Native teachers, effective teaching programs, adequate material, achievable goals for the students like certifications, and trips to Taiwan will enable us to have a good customer relationship retention and optimization. The most effective way to keep customers is to make them as successful as possible in using our service.