Limitation and Future Studies - Determinants of Post-purchasing Disposable Diaper In Ulaanbaata

There are research limitations and future research directions.

1. The data collection was based on an online survey, which has benefits but also potential pitfalls. Respondents could reply to the survey randomly. In the future, it is suggested that a mixed methodology is used, including qualitative methods (e.g., interviews, focused group) and quantitative methods (paper questionnaire) to increase data quality.

2. The survey was conducted within a month time period. Due to time limitation, the sample size was limited as well. Future surveys can extend the time period to enhance the return rates of questionnaires and also increase the sample size.

3. Future research could focus on a specific brand and analyze the brand-consumer relationship in more depth.

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Appendix A: Formal research Questionnaire (In Mongolia)

Энэхүү судалгаа нь зөвхөн мастерын дипломны ажилд ашиглах зорилгоор хийж байгаа бөгөөд асуултууд нь нийгэм, соёл , бүтээгдэхүүний шинж чанар гэсэн 3 хүчин зүйлээс бүрдэх бөгөөд эдгээр 3 хүчин зүйлс нь дахин худалдан авах хүсэлд хэрхэн нөлөөлөх, дахин худалдан авах сэтгэл ханамж нь дахин худалдан авах шийдвэрт хэрхэн нөлөөлөж байгаа үйл явцыг судлахын тулд хэрэглэгчидийн туршлага сонирхол зэрэг мэдээлэлүүдийг цуглуулахийн тулд зохиосон асуулт болно.

Каошунг хотсн үндэсний их сургуулийн IMBA тэнхим Зөвлөх багш: Dr. ChienHsing Wu Оюутан: Баярмагнай овогтой Эрдэнэжаргал

Нэгдүгээр хэсэг Хувийн мэдээлэлүүд

1. Хүйс: □ Эрэгтэй □ Эмэгтэй

2. Нас □ 20 хүртэл □ 21-30 □ 31-40 □ 41-50 □ 50 дээш 3. Сарын дундаж орлого:

□ 192.000 төгрөг хүртэл □ 192.000-300.000 төгрөг □ 300.000- 600.000 төгрөг

□ 600.000-1.000.000 төгрөг □ 1.000.000-1.500.000 төгрөг □ 1.500.000 төгрөгнөөс дээш

4. Таны хүүхэд хэдэн сартай вэ?: □ 0-1 □ 1-2 □ 3-5 □ 6-9 □ 9 дээш 5. Өдөрт хэдэн ширхэг живх хэргэлдэг вэ?

: □ 3-с бага □ 4-6 ширхэг □ 7-9 ширхэг □ 10-с олон ширхэг 6. Та хэдэн хүүхэдтэй вэ?:П □ 2 □ 3 □ 4 □ 5

7. Та ихэнхдээ аль брэндийн живх худалдан авдаг вэ?:

□ Pampers: □ Mamypoko □ Libero □ Huggies

□ TODI □ Merries □ Other

3 Живхний өнгөнөөс зөв өнгөө сонгож авах нь чухал. □ □ □ □ □ 8. Дараах асуулт нь таны санааг ойлгохыг хичээж байгаа бөгөөд живхны дахин худалдан авах шийдвэрт "Дахин худалдан авах хусэл сонирхол " -ийн хүчин зүйлс нөлөөлж байна Энэхүү асуулт нь 5 үнэлгээнд хуваагдсан байгаа, 1 дэхь сонголт нь огт санал нийлэхгүй, 3 дахь сонголт сайн мэдэхгүй байна, 5 дахь сонголт бүрэн санал нийлж байна. Өөрийн мэдлэг, туршлагатай зөв хариултыг тэмдэглэнэ үү

1 2 3 4 5 1 Би нэг удаагийн живх худалдан авахдаа сэтгэл хангалуун байдаг. □ □ □ □ □ 2 Би нэг удаагийн живх ашиглахдаа сэтгэл хангалуун байдаг. □ □ □ □ □ 3 Би ашигласан нэг удаагийн живхний үнэ цэнэд сэтгэл хангалуун

байдаг. □ □ □ □ □

9. Дараах асуулт нь таны санааг ойлгохыг хичээж байгаа бөгөөд живхны дахин худалдан авах шийдвэрт "Дахин худалдан авах шийдвэр " -ийн хүчин зүйлс нөлөөлж байна Энэхүү асуулт нь 5 үнэлгээнд хуваагдсан байгаа, 1 дэхь сонголт нь огт санал нийлэхгүй, 3 дахь сонголт сайн мэдэхгүй байна, 5 дахь сонголт бүрэн санал нийлж байна. Өөрийн мэдлэг, туршлагатай зөв хариултыг тэмдэглэнэ үү

1 2 3 4 5

1 Би нэг удаагийн живх дахин ашиглах болно. □ □ □ □ □

2 Би нэг удаагийн живх ашиглахаа болих шалтгаан байхгүй. □ □ □ □ □ 3 Надад хэрэгтэй, эсвэл би хүссэн үедээ нэг удаагийн живх хэрэглэх

болно.

□ □ □ □ □

Appendix B: Formal research Questionnaire (In English) Dear Sir or Madam

This questionnaire is used for an academic research about the post purchase decision of disposable diapers. The main purpose is to examine whether culture, social and functional value are related to post purchase satisfaction toward post purchase decision of disposable diaper. The data will be analyzed and suggestions will be provided for the companies in the industry to develop policy and strategies. Your knowledge and experiences for disposable diapers will contribute to this research. Please be advised that it is safe to fill it as this is for academic purposes only. I appreciate your kind assistance.

Thank you very much.

Best regards

IMBA, National University of Kaohsiung Adviser: Dr. ChienHsing Wu Student: Erdenejargal Bayarmagnai

Part One

Personal Information

8. Gender: □ Male □Female

9. Age: □Till 20 □ 21-30 □ 31-40 □ 41-50 □ 50 above 10. Personal monthly average income:

□ Less than 100 (USD) □100-150 (USD) □150-300 (USD)

□ 300-500 (USD) □500-750 (USD) □More than 750 (USD) 11. Baby’s age (month): □ 0-1 □ 1-2 □ 3-5 □ 6-9 □ 9 above

12. Usage of diaper (per day): □ Less than 3 □ 4-6 pieces □ 7-9 pieces □ More than 10 13. Number of children: □ 1 □ 2 □ 3 □ 4 □ 5

14. Brand choice: □ Pampers: □ Mamypoko □ Libero □ Huggies

□ TODI □ Merries □ Other Part Two:

1. The following question is trying to understand your idea about the "Culture value" influence diapers post-purchase satisfaction toward post purchase decision. The degree of the agreement are divided into5 level, level 1 means strongly disagree, level 3 means moderate, level 5 means strongly agree. please mark the proper answer with your own knowledge and experience

1 2 3 4 5 1 I take care of baby according to the old ways that parents suggest. □ □ □ □ □ 2 Using old way is much healthier than a disposable diaper. □ □ □ □ □ 3 The old way is much cheaper than purchasing disposable diaper. □ □ □ □ □ 2. The following question is trying to understand your idea about the "Social value" influence diapers post-purchase satisfaction toward post purchase decision. The degree of the agreement are divided into5 level, level 1 means strongly disagree, level 3 means moderate, level 5 means strongly agree. please mark the proper answer with your own knowledge and experience

1 2 3 4 5 1 I purchase diapers according to the comments and opinions in online or offline □ □ □ □ □

49 communities.

2 I perceive myself belonging to a higher social class by paying for a disposable

diaper. □ □ □ □ □

3 I perceive myself of the certain image by paying for a disposable diaper. □ □ □ □ □ 4 I perceive myself pertain to the right social norms by paying for a disposable

diaper. □ □ □ □ □

3. The following question is trying to understand your idea about the "Provider sub value"

influence diapers post purchase satisfaction toward post purchase decision. The degree of the agreement are divided into5 level, level 1 means strongly disagree, level 3 means moderate, level 5 means strongly agree. please mark the proper answer with your own knowledge and experience

1 2 3 4 5

1 I pay more attention to the providers or importers when purchasing diapers. □ □ □ □ □ 2 I pay more attention to the brand name when purchasing diapers. □ □ □ □ □ 3 I pay more attention to the original manufacturers when purchasing diapers □ □ □ □ □ 4. The following question is trying to understand your idea about the "Quality sub value"

1 2 3 4 5

1 I perceive that the Material (Pure cotton material, obtained from the tree) of a

disposable diaper is important. □ □ □ □ □ 5. The following question is trying to understand your idea about the "Size sub value" influence diapers post purchase satisfaction toward post purchase decision. The degree of the agreement are divided into5 level, level 1 means strongly disagree, level 3 means moderate, level 5 means strongly agree. please mark the proper answer with your own knowledge and experience

1 2 3 4 5

1 I perceive myself to size is important □ □ □ □ □

2 I perceive that disposable diapers fitting to users are important □ □ □ □ □ 6. The following question is trying to understand your idea about the "Price sub value" influence diapers post purchase satisfaction toward post purchase decision. The degree of the agreement are divided into5 level, level 1 means strongly disagree, level 3 means moderate, level 5 means strongly agree. please mark the proper answer with your own knowledge and experience

1 2 3 4 5

1 I perceive that disposable diaper is worth the price. □ □ □ □ □ 2 I perceive that price of a disposable diaper is reasonable. □ □ □ □ □ 3 I perceive that price of disposable diaper is affordable □ □ □ □ □ 7. The following question is trying to understand your idea about the "Color sub value" influence diapers post purchase satisfaction toward post purchase decision. The degree of the agreement are divided into5 level, level 1 means strongly disagree, level 3 means moderate, level 5 means strongly agree. please mark the proper answer with your own knowledge and experience

1 2 3 4 5

1 I perceive that color of a disposable diaper is important. □ □ □ □ □ 2 I care about disposable diaper’s color I purchase. □ □ □ □ □ 3 Choosing the right color of disposable diaper’s color is important. □ □ □ □ □ 8. The following question is trying to understand your idea about the "Post-purchase satisfaction"

1 2 3 4 5

1 I am satisfied with purchasing disposable diapers. □ □ □ □ □

2 I am satisfied with using disposable diapers. □ □ □ □ □

3 I am satisfied with the value of disposable diaper I consumed. □ □ □ □ □ 8. The following question is trying to understand your idea about the "Post-purchase decision"

1 2 3 4 5

1 I will consume disposable diaper again. □ □ □ □ □

Do you have any comment or suggestion about this research and questionnaire?

This is the end of questionnaire, Thanks for your cooperation again!

2 I don’t have reason to stop consuming disposable diaper. □ □ □ □ □ 3 I will continue to consume disposable diaper when I need it or I want. □ □ □ □ □

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