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Chapter 2 presents the theory and previous studies of other authors involved in the fields of corporate culture and working motivation of employees as well as and builds modeling research and develops hypothesis. Chapter 3 will show issues related to research methods, scales to test the hypotheses proposed. This chapter includes the following sections:

(1) study design; (2) The sources of data; (3) Design sample - sampling; (4) Methods and tools to collect information; (5) Data processing method.

3.1. Study design

As mentioned above, research is conducted with the aim of testing the hypothesis about the influence of the cultural aspects of the company on working motivation of employees. With above goal of the research, quantitative research was conducted through sample survey method with the staffs working full time at Ha Tinh Viet - Lao Vung Ang Joint Stock Company. Researched data is used to test the hypotheses in the model. The study was conducted at Viet - Lao Vung Ang Joint Stock Company on 4th May 2015.

3.2 Sources of data

3.2.1 Primary data

Primary data is collected through questionnaire from the staffs of Viet - Lao Vung Ang Joint Stock Company. The author conducted a survey on people who related to organizational culture and work motivation of employees in the company.

3.2.2 Secondary data

Secondary data is reference related to the topic of corporate culture; organizational behavior of researchers, scholars around the world. Secondary data is mainly collected through internet.

3.3 Sampling

Overview: The participants in the study are staffs with much work, in different positions and now work full time in the company. The staffs that do freelance or part-time are excluded from the interviewee.

Size of sample: the selected size of sample will affect the reliability of the information.

If the size of sample increases, the reliability of information will increase. However, it also

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increases time, resources and cost. In contrast, if the size of sample is small, it is beneficial for cost, time to implement but reliability of information cannot be ensured.

Size of sample in this study was estimated at 150. To achieve the size n = 150, 200 questionnaires were sent to related people to collect data.

Sampling Method: Non-Probability and convenient, questionnaires were sent to the employees working in Viet - Lao Vung Ang Joint Stock Company.

3.4 Methods and tools of collecting data

3.4.1 Methods of data collection

Information and data are collected through the survey that based on designed questionnaires sent directly, by email or by friends, colleagues to employees working in Viet - Lao Vung Ang Joint Stock Company.

3.4.2 Tools of collecting data

Tool of collecting data is a questionnaire used to survey opinions of the subject, in which:

Types of questions are structured (closed) questionnaire with all kinds of listed questions and answers and selected people only need to choose, including: for question having two answers, choose one answer; for question having multiple answers, choose one;

assess according to the listed marks.

Content of questionnaire consists of three main parts:

Part 1: Designed to collect information that is related to opinions of employees about corporate culture.

Part 2: Designed to collect information that is related to opinions of employees about working motivation.

Part 3: Designed to collect information describing answered participants and refined objects.

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Table 3.1: Summary the structure of questionnaire for official study

Constituent Variable Scale

Information that is related to opinions of employees about corporate culture.

+ Communication in organizations

+ Training and developing + Reward and recognition + Effectiveness in making decisions

+ Taking risks because of creativity and innovation + Orientation and future plans + Work in groups

+ The equity and consistency in the management policy

five point Likert scale from 1 = Absolutely disagree to 5

= Absolutely agree

Information that is related to opinions of employees about working motivation.

+ Exert all strength for the success of the organization + Maintain working in organization

+ Be excited to select organization to work

+ Be proud of being member + Care for destiny of

organization

five point Likert scale from 1 = Absolutely disagree to 5

= Absolutely agree

Personal information of the object responses

+ Gender + Age

+ Qualification + Working position + Working experience

identification distance identification identification distance The stages of designing questionnaire:

The questionnaires were designed and tested through a number of stages to ensure that the collected information is reliable for data analysis process.

Phase 1: Design crude questionnaire based on information need to be collected in theoretical models and related studies.

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Phase 2: Evaluate content of questionnaires by checking the level of understanding of the question, the assessment was done by sending directly to acquainted colleagues to know how they understand and answer.

Phase 3: Edit the content of the questions and complete the survey questionnaires, then process to send directly and through e-mail address to collect information.

The questions measuring aspects of corporate culture are based on a questionnaire of previous studies related to the field of culture.

The questions measuring working motivation of employees is based on the survey question of previous studies related to the field of working motivation.

3.5. Methods of processing data

Using software SPSS 20.0 to analyze the results of collected data.

For collected data, after completing the filtering, testing, coding, entering and cleaning, some methods for analyzing will be used in the study, as follows:

a) Descriptive analysis:

This analysis is a statistical analysis of the frequency to describe the attributes of the sample group such as: gender, age, education, working experience, working position.

b) Assess the reliability of the scale:

Using Crobach’s Alpha to check the reliability of the estimated parameters in the data packets in term of each element in the model. Variables that can not ensure the reliability will be excluded from the data set.

c) Factor analysis:

After excluding variables that do not ensure the reliability, validity is considered by analyzing EFA, KMO and Bartlett testing. Factor analysis is used to collapse the estimated parameters, identify the factors and prepare for the next analysis.

d) Analysis of the relationship:

To test the relationship between the culture of the company and the working motivation of employees in the research model, the author uses correlation with a correlation coefficient "Pearson correlation coefficient", which is denoted by the letter "r". Values are in the range -1 ≤ r ≤ 1.

I nce "sig" of t

rrelation

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