MICE Events
A total of 1,427 MICE events were held in Macao in 2018, up by 46 (+3.3%) year-on-year, and total number of participants/attendees increased by 11.4% to 2.12 million.
Under the policy of “giving priority to conventions”, number of meetings and conferences held in Macao rose by 57 (+4.4%) year-on-year to 1,342 in 2018, and number of participants grew by 20.5% to 296 thousand. Analysed by size of meeting and conference, number of those with 10 to 49 participants predominated at 648 (48.3% of total), followed by those with 200 participants or more, at 270 (20.1%); number of participants of meetings and conferences with 200 participants or more totalled 239 thousand, an increase of 24.3%.
Concurrently, a total of 60 exhibitions were held, up by 9 (+17.6%) year-on-year, and total number of attendees went up by 9.8% to 1.77 million. Among the 53 exhibitions held by non-government organisations, number of those with 20,000 attendees or more rose by 4 (+19.0%) year-on-year to 25, with number of attendees growing by 13.2% to 1.36 million.
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There were 25 incentives held in Macao in 2018, a decrease of 20 (-44.4%) year-on-year; meanwhile, number of participants increased by 17.7% to 56 thousand.
Table 19: Number of MICE events and participants/attendees by size of event
2016 2017r 2018 Change (%) 2016 2017r 2018 Change (%)
Total 1 276 1 381 1 427 3.3 1 721 527 1 901 674 2 117 885 11.4 Meetings & conferences 1 195 1 285 1 342 4.4 175 852 245 779 296 132 20.5 10 – 49 participants 566 632 648 2.5 13 501 15 096 16 136 6.9 50 – 99 participants 279 248 242 (2.4) 18 911 16 447 16 349 (0.6) 100 - 199 participants 153 164 182 11.0 20 241 22 110 24 858 12.4
≧ 200 participants 197 241 270 12.0 123 199 192 126 238 789 24.3
Exhibitions 55 51 60 17.6 1 500 324 1 608 075 1 765 457 9.8 Organised by Government 6 7 7 - 211 213 289 326 279 433 (3.4) Organised by non-government
organisations
49
44 53 20.5 1 289 111 1 318 749 1 486 024 12.7
< 20 000 attendees 26 23 28 21.7 147 927 115 373 124 241 7.7
≧ 20 000 attendees 23 21 25 19.0 1 141 184 1 203 376 1 361 783 13.2 Incentives 26 45 25 (44.4) 45 351 47 820 56 296 17.7
No. of events No. of participants/attendees
Notes: r Revised figures - Absolute value equals zero Source: DSEC
Analysed by type of event, among the 1,427 MICE events held in 2018, corporate meetings (794) and association meetings (425) occupied the largest shares, at 55.6% and 29.8% respectively of the total; besides, government meetings (93) made up 6.5%. As regards number of participants, the 1,342 meetings and conferences attracted 296 thousand participants, with those of corporate meetings rising by 26.9% to 215 thousand.
With respect to the subject of event, 704 events focused on “Commerce, trade & management” (49.3% of total), 199 on “IT & other technology” (13.9%) and 150 on “Medical & health” (10.5%). Participants/attendees of “Commerce, trade &
management” events totalled 1.80 million (85.1% of total), up by 10.7% year-on-year; those attending “Culture & arts”
events increased by 7.3% to 106 thousand (5.0%), while those participating in “Medical & health” events surged by 124%
to 64 thousand.
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Table 20: Number of MICE events and participants/attendees by type and subject of event
2016 2017
r 2018 Change (%)2016 2017
r 2018 Change (%)Total 1 276 1 381 1 427 3.3 1 721 527 1 901 674 2 117 885 11.4 Type of event
Meetings & conferences 1 195 1 285 1 342 4.4 175 852 245 779 296 132 20.5 Government meeting 123 80 93 16.3 11 430 7 404 8 531 15.2 Association meeting 336 405 425 4.9 44 131 46 981 48 963 4.2 Corporate meeting 693 764 794 3.9 95 916 169 273 214 790 26.9 Conference 43 36 30 (16.7) 24 375 22 121 23 848 7.8 Exhibitions 55 51 60 17.6 1 500 324 1 608 075 1 765 457 9.8 Incentives 26 45 25 (44.4) 45 351 47 820 56 296 17.7 Subject of event
Banking & finance 114 107 96 (10.3) 17 504 19 750 25 444 28.8 Commerce, trade & management 553 614 704 14.7 1 370 339 1 627 339 1 802 015 10.7 Education & training 85 95 76 (20.0) 26 685 11 166 10 694 (4.2) IT & other technology 143 197 199 1.0 79 311 35 026 42 010 19.9 Medical & health 131 131 150 14.5 27 760 28 370 63 537 124.0 Travel & tourism 79 100 58 (42.0) 41 723 59 229 51 328 (13.3) Culture & arts 66 55 71 29.1 140 358 98 417 105 585 7.3 Judiciary & law 37 19 28 47.4 4 355 3 296 3 394 3.0 Others 68 63 45 (28.6) 13 492 19 081 13 878 (27.3)
No. of events No. of participants/attendees
Note: r Revised figures Source: DSEC
In accordance with information collected from the 60 exhibition organisers in 2018, receipts of these exhibitions amounted to MOP 0.19 billion, with rental receipts of exhibition booths accounting for 58.7% (MOP 0.11 billion) of the total.
Expenditure of the exhibitions totalled MOP 0.25 billion, of which 27.1% was incurred on installation, decoration & audio-visual setup, etc. (MOP 67.41 million) and 20.4% on publicity & public relations (MOP 50.62 million). As regards the 53 exhibitions organised by non-government organisations, net receipts, after deducting expenditure (MOP 0.14 billion) from receipts (MOP 0.18 billion), totalled MOP 40.74 million. To analyse the marketisation of the exhibition industry, financial support from the government and other organisations were excluded from the net receipts and a negative value of MOP 29.15 million was recorded.
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Conference & Exhibition Organising Services
In 2018, a total of 112 establishments were operating in conference & exhibition organising services; number of persons engaged totalled 432, and 80.6% (348) of them were employees. Receipts and gross value added of these establishments amounted to MOP 0.39 billion and MOP 0.10 billion respectively, up by 4.9% and 13.5% year-on-year.
Based on the classification of economic activities, conference & exhibition organising services are grouped under real estate and business services.
Table 21: Number of establishments, persons engaged, receipts and gross value added of conference & exhibition organising services
Total Change (%) Total Change (%) Total Change (%) Total Change (%) Establishment (No.) 67 9.8 80 19.4 98 22.5 112 14.3 Person engaged (No.) 373 36.1 344 (7.8) 426 23.8 432 1.4
Receipts ('000 MOP)
Total 313 565 13.9 387 724 23.7 367 304 (5.3) 385 294 4.9 Conference & exhibition
organising services
242 722
8.6 250 886 3.4 259 014 3.2 244 359 (5.7)
Advertising services 36 441 28.7 26 469 (27.4) 25 384 (4.1) 30 385 19.7 Others 34 402 47.0 110 368 220.8 82 906 (24.9) 110 550 33.3 Gross value added ('000 MOP) 70 115 30.0 102 863 46.7 92 422 (10.2) 104 929 13.5
2018 2016
Indicator
2015 2017
rNotes: Figures may not add up to the total due to rounding. r Revised figures Receipts exclude interest receipts and insurance claims.
Source: DSEC
Economic Contribution of MICE Activities
The MICE sector is one of the emerging industries that the SAR Government is vigorously promoting, and its contribution to the economy of Macao has been a topic of great interest. MICE activities are not a single industry, but consist of a range of services provided by different industries, e.g. venue, accommodation and food & beverage services provided by the hotel industry; promotion, venue design & decoration and public relations services provided by the advertising industry and the conference & exhibition organising services industry, etc. Besides, these industries provide services not merely to MICE activities and their participants. Hence, the economic contribution of MICE activities to Macao cannot be directly derived from surveys of economic activities, but has to be estimated using a specific statistical framework.
DSEC began the study and compilation of a satellite account for the MICE sector in 2014, based on the recommendations of the United Nations World Tourism Organisation (UNWTO) on the compilation of Tourism Satellite Account and relevant compilation experiences. With the use of information obtained from the Survey on MICE Events, Visitor Expenditure Survey and annual surveys of relevant economic activities, DSEC completed a trial compilation of the MICE Sector Satellite Account for the years 2016 to 2018.
The trial compilation is carried out according to the principle of balancing “demand” and “supply” as recommended in the Tourism Satellite Account, to estimate the demand and supply of services (including accommodation, food & beverage, transport, retail trade, conference & exhibition organising services, advertising, gaming, etc.) driven by MICE activities in the major related industries. It is worth noting that, owing to limitations of existing data sources, data on some services are merely the best estimates based on the reference materials; besides, the collection of data and the statistical methods used have to be further improved.
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The trial results of the MICE Sector Satellite Account from 2016 to 2018 indicated that, with the increasing number and change in size of meetings and conferences, total value of demand of MICE activities in the major related industries expanded from MOP 3.43 billion in 2016 to MOP 5.31 billion in 2017. Preliminary results in 2018 showed a continued growth, with total value of demand rising to MOP 5.68 billion. After deducting intermediate consumption, gross value added of MICE activities grew from MOP 1.98 billion in 2016 to MOP 3.10 billion in 2017 and rose further to MOP 3.52 billion in 2018.
Compared to 2016, gross value added of MICE activities surged by 77.8% in 2018.
Gross value added of MICE activities constituted 0.8% of the gross value added of all economic activities in 2018, which held steady compared to 2017 and rose by 0.2 percentage points from 0.6% in 2016.
Table 22: Value added of MICE activities in major related industries
Value added (Million MOP)
Structure (%)
Value added (Million MOP)
Structure (%)
Value added (Million MOP)
Structure (%)
Value added (Million MOP)
Structure (%)
Change (%) Total 1 365.0 100.0 1 980.9 100.0 3 095.9 100.0 3 521.9 100.0 13.8
Hotels & similar activities 351.4 25.7 597.2 30.1 878.5 28.4 1 135.2 32.2 29.2 Transport 115.2 8.4 129.7 6.5 138.1 4.5 147.4 4.2 6.7 Restaurants & similar activities 30.8 2.3 48.0 2.4 82.9 2.7 91.7 2.6 10.7 Retail trade 22.1 1.6 26.8 1.4 68.4 2.2 45.1 1.3 (34.0) Advertising, conference &
exhibition organising and other related services
184.9
13.5 204.6 10.3 285.3 9.2
242.6
6.9 (15.0)
Gaming 660.6 48.4 974.6 49.2 1 642.7 53.1 1 860.0 52.8 13.2
2015
rMajor related industries
2016
r2017
r2018
Notes: Figures may not add up to the total due to rounding. r Revised figures Source: DSEC
By comparing with 2016 data, the economic contribution of MICE activities to the major related industries showed notable increases in 2018, with the most significant growth in restaurants & similar activities (+91.1%), followed by gaming (+90.8%), hotels & similar activities (+90.1%), retail trade (+68.3%), advertising, conference & exhibition organising and other related services (+18.6%) and transport (+13.6%).