V. CONCLUSION AND SUGGESTION
5.2. R ECOMMENDATION FOR FURTHER RESEARCHES
This research only pinpointed the business model for VNPT. However the benefit sharing mechanism such as percentage revenue for commission, the portion of benefit for content providers has not been investigated and calculated in detail yet. It will certainly be open for other quantitative research in the future.
Due to limit of time and scope, this research has not taken into account all factors in technology compatible, competitor‘s development and competency to have a completed view in ecosystem building process. Furthermore, research in these factors would enhance the possibility of success for i-mode like system building process.
Unsuccessful cases of i-mode in developed countries also should be taken into account in order to bypass failed factors which may affect or severely destroy all effort to build a similar ecosystem like the case in Europe. It surely leads to another attractive future study.
60
Last but not least, if any extending research could examine elements for success or factor of failure with similar system like Japanese i-mode for the next promising 4G technology and smart phone trend, it would be considered very fruitful and exciting future research topic. Other researchers who can analyze and generalize all elements enabling i-mode model successful or leading it failed in developing countries are also considered as appealing ones.
61
Appendix
Appendix 1 ITU- Cellular subscription 2003-2008
Mobile cellular subscriptions Ratio of
mobile
62
63
64
Appendix 2 VNPT’s key companies and partners
Name of VNPT‘s subsidiaries
Function Percentage of VNPT owned Remark
Management and corporate executive units
Central Post and Telecoms(P&T) department
Information and PR center Public relationship
Subsidiaries
Manufacture/Service/Operation/Education
VDC IAP, ISP, Data, internet 100%
VASC Software on mobile,
internet, TV,VoIP…
Fiber optic and accessories manufacturing
Fiber and accessories
65
P&T Institute of Technology (North,South)
Education
P&T Hospital I,II,III Health P&T Nursing and
Rehabilitation hospital I,II,III
VMS Mobile phone Over 50%
Vinaphone
P&T Materials Telecom material
P&T Printing Corporation Printing and accessories Cokyvina
Post Insurance Joint Stock Insurance Postef
Project Development
P&T construction company Construction P&T Investment and
Stock Investment Company Stock
Telecoms Constructions Constructions joint stock
companies Telephone Directory and
Yellow Pages 1,2
Yellow pages publishing
Telecommunications Telecoms equipment a joint venture
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Equipment Manufacturing
VinaDeasung, Cable manufacture
VKX Switching system a joint venture with
Vineco a joint venture with
NEC(Japan)
Telecomx equipment Joint venture
Manufacturing Telecommunications Equipment
Teleq
Source: VNPT, MIC
Appendix 3 67 i-mode pioneer content providers for the starting lineup
Category Service Sites Companies
Mobile banking Transaction details, balance inquiries, , bank transfers, and information
21 Asahi Bank, Bank of Tokyo-Mitsubishi, Dai-ichi Kangyo Bank, Daiwa Bank, Fuji Bank, Fukuoka Bank, Fukuoka City Bank, Higo Bank, Hiroshima Bank, Iyo Bank, Kita-Nippon Bank, Kiyo Bank, Nishi-Nippon Bank, Ogaki Kyoritsu Bank, Sakura Bank, Sanwa Bank, Sapporo Bank, Shiga Bank, Sumitomo Bank, Suruga Bank, Tokai Bank
Mobile trading Market information, stock price information, , buy and sell orders
2 Daiwa Securities, Nikko Securities
Credit cards Information on special offers, credit card bill information
4 JCB, Sumitomo Credit, DC Card, UC Card Life insurance
information
Information on procedures and processes 5 Sumitomo Life, Dai-ichi Life, Nippon Life, Meiji Life, Yasuda Life
Airline information
Inquiries about seats available; making reservations, inquiries about mileage totals
3 ANA, JAS, JAL
Hotel reservations Inquiries about room availability, reservations
2 JTB, Pleco Discount travel
information
Retrieve information on inexpensive travel, make reservations
1 Open Door
67
Train connections Information on where to make transfers and restaurant guides
2 JR East, Toshiba Ekimae Adventure Club
News and sports news
News in general, sports news, entertainment news
5 Asahi News, Jiji Press, Hokkaido News, Mainichi News, Yomiuri News Share price
information
Share price information 1 Japan Telemedia Service
Weather forecasts Weather forecasts 1 Weather News
Ticket information Retrieve concert information, make reservations
3 Ticket Saison, Pia, Lawson Ticket Real estate rental
information
Retrieve information on rental properties 1 Able
Recipes Names of dishes, recipes 2 Ajinomoto, Osaka Gas
Karaoke Retrieve names of karaoke songs, karaoke centers, new songs
1 Daiichikosho
FM station information
Retrieve names of songs, program information, hit chart information
2 FM802, J-Wave
Book sales Retrieve information on books, purchase books, bestseller information
1 Kinokuniya Bookstore
Dictionaries English-Japanese, Japanese-English, several Japanese dictionaries, thesaurus
1 Sanseido
Games Online games 1 Bandai
Local information Restaurant guides, movie theatre information
2 Yellow Pages, Bay Area
Fortune telling Fortune telling 2 Animo, Index, Telesys Network
Phone numbers Retrieve business phone numbers, by region 1 NTT
Other Surfing informaion 2 FM Chuo, Cybird
68
Autobiography
I finished bachelor and master degree at Hanoi University of Technology
(HUT) in 2002, 2004 repeatedly. My major was Electronics and
Telecommunications. With the solid knowledge in technology, I used to work as
the project supervisor at Champion Wireless Solution (CWS) Vietnam, a subsidiary
of US Company. I involved in supervising several wireless local loop projects in
the northern of Vietnam while working there. In 2005, working as senior engineer
for Motorola Vietnam, I traveled and worked in most of Motorola mobile
network projects in the Southeast Asia. Working in such professional environments
let me be a persistent and organized person but I am also a humorous and
thoughtful one. I am not only familiar with frequency optimizing for mobile
network, but accustomed to preparing biding contract, at ease with supporting and
consulting customer and pre-sale, post-sale as well. In September 2008, I was
admitted to Global MBA in National Chiao Tung University without interview
because of exceptional academic performance and manager experience. During
program beside acquiring the managerial knowledge and skill I had chance to work
for Academic Sinica in Taiwan National Science project called Foresight Taiwan to
help bring up to life many potential researches to market. In addition, I was honor
to receive DAAD fund to join Summer Academic on Wireless Communication
Research and Challenge. In June 2010, I graduate the AACSB accredited MBA
program at National Chiao Tung University. With all my past experience in
successful projects and backed up by my solid GMBA knowledge I insist on my
goal of being global manger in future.
69
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