The next researches

The next purposes of the thesis after measuring employee loyalty are to consider revenue and costs to confirm that:

When employees are loyal to enterprises, they tend to work better than customers expect and always have high working spirit at their best form. These two characteristics are very important to help enterprises to keep loyal customers and generate high income.

Loyal employees will stay at the enterprises for a long time, refuse offers from competitors, not actively find new jobs and always introduce their enterprises as the good working places. All these four attitudes will have positive effect on costs column in the account balance of enterprises because enterprises will avoid significant costs to replace human resources.

Employee loyalty is affected by many factors. However, in this research, it only

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concentrates on researching six factors: High income; Favorable working conditions;

Conformity to organization goals; Management decision; Fair reward system and Empowerment. Besides, research subjects are only restricted within those who take night classes in Ho Chi Minh City. Deeper researches will be conducted certainly because this is the very important theoretical tool of human resource management.

The regression analysis cannot identify the relationship between independent variables.

Therefore, the result may not reflect exactly the relationship between variables. Thus, it is necessary to repeat this research with more advanced analysis tools; then, we will have better results.

Summary of Chapter 5

In this chapter, it demonstrates research results from Chapter 4 and from there it brings research contributions of the thesis. Afterwards, it illustrates the practical meaning of the thesis and recommends some basic measures to be applied from research results. Finally, it shows limitations of the thesis and proposes the next research orientations.

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REFERENCES

Vietnamese

1. Business-Edge (2004), Create workplace motivation, Youth Publishing House.

2. Tran Kim Dung (2000), Human resource management, Vietnam National University Ho Chi Minh City Publishing House.

3. Tran Thi Kim Dung & Nguyen Thi Mai Trang (2007), Effects of corporate culture and leadership style towards job performance of employees and their loyalty towards organizations, Ministry–level scientific research project, University of Economics Ho Chi Minh City.

4. Nguyen Van Diep (2007), Factors affecting staff satisfaction and attachment at Saigon Union of Trading Cooperatives, Master Thesis, University of Economics Ho Chi Minh City.

5. Vu Khai Hoan (2006); Evaluating factors affecting staff satisfaction when contacting customers directly at Saigontourist, Master Thesis, Ho Chi Minh City University of Technology.

6. Paul Hersey & Ken Blanc Hard (2001), Organizational behavior management, Statistical Publishing House.

7. VoVan Huy (1997); Apply SPSS for Windows, Scientific and Technical Publishing House.

8. Bui Nguyen Hung & Nguyen Thuy Quynh Loan (2004), Quality management, Vietnam National University Ho Chi Minh City Publishing House.

9. Nguyen Huu Lam (1998), Organizational behavior, Education Publishing House.

10. Nguyen Dinh Tho & Nguyen Thi Mai Trang (2007), Market research, Vietnam National University Ho Chi Minh City Publishing House.

11. Nguyen Dinh Tho (2008), Researches for graduation thesis of business administration sector: facts and measures, Vietnam Culture and Information Publishing House.

12. Hoang Trong & Chu Nguyen Mong Ngoc (2005), Research data analysis with SPSS, Statistical Publishing House.

13. Tran Thi Thu Trang (2006), Effects of new leadership style in quality on staff satisfaction and loyalty towards organizations, Master of Economic Thesis,

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University of Economics Ho Chi Minh City.

English

14. Guide-star Research (2005), Driving Employee Satisfaction, Commitment and Loyalty.

15. Joseph F.Hair Jr, Rolp E.Anderson, Ronald L.Tatham, William C.Black (1992), Multivariate Data Analysis, Macmillan Publishing Company.

16. Paul D.Leedy& Jeanne Ellis Ormrod (2005), Practical Research, Pearson Education, Inc.

17. Man Power Inc. (2002), International Loyalty Survey.

Internet

18. http://www.ueh.edu.vn.

19. http://www.vneconomy.com.vn

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APPENDIX

PROPOSED OUTLINE OF PRELIMINARY RESEARCH Dear respondents,

I am Vu Duy Khoi, the Master student of Faculty of Business Administration at University I-Shou. At present, I am working on graduation thesis with the topic:

“Factors affecting employee loyalty in organizations”. I do hope that you will take time to discuss with me about this thesis.

The contents of this discussion are to discover factors affecting staff loyalty.

Contents for managers

1. What do you think about the relationship between employee loyalty and revenue plus costs of enterprises?

2. In your opinion, which factors influence the employee loyalty? Why? (Recommend some measurement scales)

3. In your opinion, which factor is the most important and which is the least important?

4. In your opinion, aside from points mentioned above, what are other factors that make employees loyal to enterprise? Why?

Contents for employees

1. In your opinion, which factors influence employee loyalty? (Recommend some measurement scales)

2. Among factors you mention above, which is the most important? Why?

3. Which factors leads to your choice to work there?

4. If you are human resource manager, which things do you change to make employees more loyal to enterprise?

Conclusion

Our interview will stop there, I am very grateful that you take your time to discuss with us.

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QUESTIONAIRES

Dear respondents,

I am working on the research thesis about human resource management. Hopefully you will take your time to fill in the questionnaires.

Your help is highly appreciated and I wish you all health, success and happiness!

Please evaluate your level of agreement by ticking “X” into the number that best represents your choice for each statement below. The convention of the measurement scale is as below:

Level of agreement 1: Strongly disagree

2: Disagree a little

3: Neither agree nor disagree (neutral) 4: Agree a little

5: Strongly agree (statements are completely right) I – FACTORS AFFECTING EMPLOYEE LOYALTY

High income/salary Level of agreement

My current income is compatible with my work capacity 1 2 3 4 5

I completely live well with my current income 1 2 3 4 5

I do think that my enterprise pays salary equally 1 2 3 4 5

Favorable working conditions Level of agreement Supportive equipment at my current workplace are good 1 2 3 4 5 My working office is fresh which makes me feel comfortable 1 2 3 4 5 Temperature, light and noise at workplace are appropriate to my work 1 2 3 4 5

I feel secured at my workplace 1 2 3 4 5

Conformity to organization goals Level of agreement I do feel that my own capacity is suitable to work requirements 1 2 3 4 5 I commit to do targets defined by the organization 1 2 3 4 5

I do agree with business way of the enterprise 1 2 3 4 5

My development targets are as similar as organizational targets 1 2 3 4 5

Support of superiors Level of agreement I always receive support from direct manager in all fields 1 2 3 4 5

Leaders always support me when matters occurred 1 2 3 4 5

I always receive support from managers when everything gets wrong 1 2 3 4 5 50

Support from colleagues Level of agreement My managers always listen to my advices and considers staff interests. 1 2 3 4 5 My managers always express their understandings, friendliness and they are

approachable. 1 2 3 4 5

Fair reward system Level of agreement

I am rewarded fairly when completing my job 1 2 3 4 5

I am rewarded fairly through responsibilities for job 1 2 3 4 5

I am rewarded fairly through my efforts 1 2 3 4 5

I am rewarded fairly when working under high pressure 1 2 3 4 5

I am rewarded fairly when completing my job well 1 2 3 4 5

Empowerment Level of agreement

Manager assigns works and let me do it myself 1 2 3 4 5

Manager gives me the right to make decisions 1 2 3 4 5

Manager believes in my decision making 1 2 3 4 5

Manager encourages me to use the given right to make decision 1 2 3 4 5

Manager believes in my work evaluation 1 2 3 4 5

Loyalty Level of agreement

I am willing to recommend my company to everyone as a good working place 1 2 3 4 5 I am proud of introducing everyone about products/services of the company 1 2 3 4 5 I will stay and work at my company for a long time even other places offer

me more attractive salary 1 2 3 4 5

1. Please let me know which kinds of enterprises that you is cooperating with?

Unemployment Limited Company Joint stock company Individual enterprise State company Joint venture company 100% foreign-owned capital

2. Gender Male Female 3. Age <20 From 21-30 From 31-40 >41 4. Monthly average income (VND)

< 2 million 2-3 million > 3-4 million > 4-6 million > 6 million 5. Job position Employee Supervisor/Expert

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6. Academic qualification

Senior High School Intermediate College Graduate Post-graduate

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