Golden Lover
Golden Lover
Golden Lover
Golden Lover
作者：邱詩琪、許婉庭、郝宛筠、黃立揚、郭惟歆
李晉杰、詹筑娟、王鈺棋
系級：行銷學系、財稅學系、工業工程與系統管理學系、商學進修
學號：D9861788、D9861880、D9822992、D9822890、D9817671
D9867580、E9790855、D9658326
開課老師：丁美靜老師
課程名稱：行銷設計與企劃實務
開課系所：行銷學系
開課學年： 99 學年度 第 二 學期
中文摘要
中文摘要
中文摘要
中文摘要
18~36 facebook :覷. 鶩. 飆. 8 歆鶩60關鍵字
關鍵字
關鍵字
關鍵字：
：
：
：
Abstract
Abstract
Abstract
Abstract
Story, always begin like this, in an ordinary afternoon, an elegant afternoon tea banquet is going to begin. In a variety of tea cakes, an unique dessert which have golden radiance make a encounter between he and she. Golden valentine, touch people’s heart, become memory.
This business case is going to introduce Big Giant Company in internal environment, we can found its’ style is delicate and romantic olden British style, and exist business in British market in external environment. So combine both and analyze them, and decide to grasp this market opportunity, create the maximum benefit of brand’s value. We lock on the workers between 20 to 36 years old as our target customer groups that have high internet usage and often online shopping. For present and dessert market, by the official website, facebook, blog on the internet to advance the sales channel. On the one hand we planned a series of promotional activity like: 1. Build an adventure story interactive website about a knight who solve the secret recipe of gold. 2. Buying the Golden valentine pineapple cake by membership can accumulate bonus. 3. Service of customized hot word in box. By the above promotional activities to popularize our product, also strengthen the Golden valentine’s conception of live on the fat of the land, hope our guests can feel the noble of British classical nobility’s afternoon tea, and the atmosphere of tranquil and relaxing.
Golden valentine pineapple cake, emphasize the design that senses, aesthetics and fashion, eight for each box, the price is 260 dollars, we use English classical nobility’s style on the package, high quality image of the distinctive gift and products located as the Exquisite gift of British classical nobility’s style, Allow office workers to ease the feelings of all the tired and feel the lazy calm manner of British classical nobility’s afternoon tea from the afternoon tea time that to steal a moment of leisure under the pressure of heavy workload.
Furthermore, this program use the television’s channel to lead people to have more understand about British nobility, and with Golden valentine – like
Elegant but relaxed afternoon tea of British nobility have connect.
Keyword
Keyword
Keyword
目
目
目
目
次
次
次
次
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參考文獻
參考文獻
參考文獻
參考文獻
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