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手機體驗試用方式對消費實態之影響-以台北市民為例

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國立交通大學

管理學院在職專班

國際經貿組

碩 士 論 文

手機體驗試用方式對消費實態之影響-以台北市民為例

The Influence of real factors of consumption in cell phone

experience attempt – Taipei Citizen for example

研究生:呂流廣

指導教授:林君信 陳光華 教授

(2)

手機體驗試用方式對消費實態之影響-以台北市民為例 The Influence of real factors of consumption in cell phone experience

attempt – Taipei Citizen for example

研究生:呂流廣 Student: Liu-Kuang Lu

指導教授:陳光華 林君信 Advisor: Guang-Hua Chen, Jun-Xin Lin

國 立 交 通 大 學 管理學院在職專班

國際經貿組 碩 士 論 文

A Thesis

Submitted to Department of Management Science College of Management

National Chiao Tung University in partial Fulfillment of the Requirements

for the Degree of Master

in

Management Science January 2008

Hsinchu, Taiwan, Republic of China

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