技術創新策略、競爭環境、和績效之關聯性研究－以國內通訊和電信產業為例

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(3) ·3 TJl'.~ jf~fL~*1 ' ~ 94 • 10 ~. A Study on the Relationship among. Technology Innovation, Competition and. Firm Performance in Telecommunication. Industry. lia-Lang Seng Professor, Department of MIS, National Cheng Chi University. Gill Wu Senior System Engineer, Taimide Technology Inc.. ABSTRACT Information Technology and Communication (lCT), a capital-intensive, knowledge-intensive, and risk-intensive industry, has become the leading regime in 21 st century at Taiwan. This research investigates the core of their success and failure, in other word, the relationship between their technology innovation strategy and the firm's financial and nonfinanCial performance, as well as the impact of the competitive environment acting as the moderator to this relationship. We have conducted an exploratory research in use of an in-depth case study approach. We first classifY the industry into six categories including communication chip, microwave communication, mobile communication, broadband communication, fiber communication and telecommunication service based on the way of transmission and vertical relationship in industry. Then, through case analysis, data search, and hypothesis formulation, we come up with a number of research findings to suggest the ICT industry and management:. - 173 :. I. I·.

(4) .......... \'. ¥". ~. ~',b". ·4 Jt#r~H.JT~~' itf-J!It' ;fll~5&..:t.n~.Ij&H1.hJf1E - J:A ~ ~ ii~lt;fu. A ~ ~19'J. l.There are three types ofICT portfolio discovered that are the adventurous, aggressive and conservative types. Our findings show that the financial perfonnance is better than the industry average when companies adopt the adventurous or aggressive portfolios. 2.There are four types of environment explored in our research. Each environment is measured by the three dimensions of dynamism, hostility, and ~. heterogeneity. We then examine the different impact of high, moderate, and low effects on their competitiveness. 3.There is a mixed finding that we find companies adopt the adventurous portfolio under the first and the third types of environment, and companies adopt the aggressive portfolio under the second and fourth type have enjoyed better financial results. In summary, we find that the ICT industry knows well the competitive environment and the innovative characteristics and aims to decide an appropriate portfolio of technology innovation strategy in order to pursue the best financial perfonnance they desire and need. Keywords: Infonnation Technology and Communication Industry, Technology Innovation. Strategy,. Competitive. Performance.. - 174 . Environment,. Financial.

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