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Laughter is the Best Pitch: A Research on the Presence of Humor in American and Filipino Advertisements

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(1)國立政治大學國際傳播英語碩士學程 International Master’s Program in International Communication Studies College of Communication National Chengchi University. 碩士論文 Master’s Thesis. 立. 政 治 大. ‧ 國. 學. ‧. 論文題目 Laughter is the Best Pitch: A Research on the Presence of Humor in American and Filipino Advertisements. n. er. io. sit. y. Nat. al. Ch. i. i n U. v. e n gA. c hVicente Mildred Ann Advisor: Cheng Kuo, Ph.D.. 中華民國 2009 年 1 月 January 2009.

(2) 論文題目 Laughter is the Best Pitch: A Research on the Presence of Humor in American and Filipino Advertisements 研究生: Mildred Ann A. Vicente 指導教授: Cheng Kuo, Ph.D. 國立政治大學. 政 治 國際傳播英語碩士學程 碩士論文. 學 ‧. ‧ 國. 立. 大. y. sit. Nat. A Thesis. n. al. er. io. Submitted to International Master’s Program in International. i n Ch Communication Studies engchi U. v. National Chengchi University In partial fulfillment of the Requirement For the degree of Master in International Communication Studies. 中華民國 2009 年 1 月 January 2009.

(3) Laughter is the Best Pitch: A Quantitative – Qualitative Research of the Presence of Humor in the Television Advertisements in the United States and the Philippines. 立. 政 治 大. ‧. ‧ 國. 學. io. n. al. sit. National Chengchi University. er. Nat. y. A Master Thesis. Ch. engchi. In Partial Fulfillment. i n U. v. of the Requirements for the Degree Master of Arts. by Mildred Ann A. Vicente January 2009.

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