台灣流行歌手明星商品產業探討 - 政大學術集成
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(2) 論文題目 Exploring Celebrity Merchandising - A Taiwan Business Development Study 研究生:徐芯韻. Student: Any Hsin Yun Hsu. 指導教授:張力元. Advisor: Charles Trappey. 國立政治大學 商學院國際經營管理碩士學程 碩士論文. A Thesis Submitted to International MBA Program National Chengchi University in partial fulfillment of the Requirements for the degree of Master in Business Administration. 中華民國九十七年六月 June 2008.
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