題名: Managing Product and Customer Knowledge in Innovative New Product Development
作者: Su, C.T.;Chen, Y. H.;;Sha, D. Y.
貢獻者: 亞洲大學經營管理學系
關鍵詞: technological innovation;knowledge management;KM;tacit knowledge conversion;customer relationship management;CRM;market
research;data mining;market segmentation;technology
management;new product development;NPD;product innovation;value creation;risk reduction;high technology firms;high tech industry
日期: 2007
上傳時間: 2010-06-10T03:53:37Z 出版者: Asia University
摘要: In a digital economy, companies face intensive competition and a changing market situation, and thus they make efforts in Knowledge Management (KM) by understanding that knowledge creation is a spiral process of interaction between explicit knowledge and tacit knowledge so as to enhance their competitive advantage in innovation. Product innovation must link technological competence such as engineering and process know-how as well as customer competence such as knowledge of customer needs. The importance of KM in product technological innovation has been critically recognised, whereas the potential for customer KM is not pervasively studied. This inspires the demand to study how congruently managing product knowledge and customer knowledge with the support of Information Technology (IT), does enable the conversion of tacit knowledge into codified knowledge for creating value and reducing risk. It also arouses the motivation to propose an integrated KM model to deal with a high technology product
development project.
