Fu Jen Catholic University
2010-2011
Department / Code Graduate Institute of Management /G0E62
Course Code 03680
Course Name Seminar on Marketing Management Credit F S
3 0
Course Objectives
The objectives of this course are
1.To develop integration, data processing, analytic, connective, leading, and collaborative capability by seminar and integrated marketing cases.
2.To connect academics and business practices
3.To increase marketing knowledge by communicating important stakeholders 4.To develop students into a well-rounded marketing person
Prerequisites None
Course Materials
1.. Enis, B. M., Cox, K, ＆ Mokwa, M. P.（1995）, Marketing Classics, 8th ed., Prentice Hall.
2. Mohr, J., Senguta, S., ＆ Slater, S.（2005）,Marketing of High-Technology Products and Innovations, 2nd ed., Pearson Prentice Hall. ☆Reading Three in a Group
3. Lovelock, C. H. & Writz, J. (2007), Service Marketing, 6th ed., Pearson Prentice Hall.
4. Kotable, M. & Helsen, K., (2008), Global Marketing Management, John Wily & Son, Inc.
Reference
Evaluation
Pre-test % Team Paper/Theses Writing 20%
Quiz % Class Participation 10%
Midterm Test 25% Assignment %
Final Test 25% Presentation %
Profile Report % Role Playing %
Case Report % Certification %
Oral Exam % Others Personal Report 20%
Pedagogical Methods
Lecture
Case Study
e-Learning
Project Adventure
Role Playing
Business Simulation Game
Theater Learning
Study Group
Seminar on Field Research
Internships
Service Learning
Independent Study
Dialogue Teaching
Others Course Web
MBA
Course Outline
Contribution to Mission
Holistic Education Learning by doing
Human-centric values Resource integration Innovative knowledge International view
Week Date Topic Reading
1 9/14 Introduction
2 9/21 Service Mkting R1,R2
3 9/28 Teacher’s Day
4 10/5 Service Mkting R3,R4
5 10/12 Global Mkting R5,R6
6 10/19 Hi－tech Mkting R7,R8
7 10/26 Hi－tech Mkting R9,R10
8 11/2 Non-Profit & City Marketing R11,R12 9 11/9 CRM & Marketing Strategy R13,R14 10 11/16 Report (1)
11 11/23 Mid-tern Exam 12 11/30 Report (2) 13 12/7 Report (3) 14 12/14 Report (4) 15 12/21 Report (5) 16 12/28 Report(6)
17 1/4 Report(7)
18 1/11 Final Exam.
Contribution to learning goals-college
1.Each student should be able to capture the essence of professional knowledge and cultivate the ability to independent research.
■2.Each student should be able to integrate theories and practices as to increase the productivity of organizations.
■3.Each student should be able to capitalize on modern information technology in the integration and use of resources.
■4.Each student should be able to recognize professional ethics and human-centric values, and be able to apply them in professional decision-making.
■5.Each student should be able to expand his/her global perspective to adapt to internationalization.
Contribution to learning goals- apartment
Each student should be able to recognize and analyze ethical dilemmas in everyday business practices. This leaning goal is met by course embedded examinations and projects.
Each student should be able to expand their international perspective. This leaning goal is met by embedded examinations.
Each student should be able to conduct independent research and solve real world problems encountered by enterprises. This leaning goal is met by thesis writing.
Each student should be able to develop sound communication and inter-personal skills. This leaning goal is met by projects and case studies.
Each student should be able to integrate knowledge and skills from different disciplines. This leaning goal is met by projects and thesis writing.
Instructor
Name：Wuang, Min-Sun
E-mail：badm1022@mails.fju.edu.tw 009599@mail.fju.edu.tw
Phone:：(02)2905-3978 Room：SL226
