PreSales Enablement Session

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Siemens PLM Software Page 1

PreSales Enablement Session Electronics and Semiconductor

Ross Caddens, Industry Business Group, GSS

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Agenda

① Electronics and Semiconductor Introduction

③ Break

② Consumer and Industrial Electronics – Part 1

④ Consumer and Industrial Electronics – Part 2

⑤ Semiconductor Devices

(3)

2012 Industry Structure Industry Collateral – Wave 2

Owners & Operators

Naval & Commercial Shipbuilding

Apparel/TCS Food & Beverage

Existing Wave 1 (GST)

Wave 2

Defense Electronics

Global Eng & Manf for Airframes Global Eng & Manf for Engines

BIW Engineering

Industrial Machinery Heavy Machinery

Semiconductor Devices Consumer and Industrial Elect’cs

System Driven Product Develop

BIW Manufacturing Electronics & Software

Aircraft & Airframes

Heavy Machinery

Naval & Commercial Shipbuilding

Automotive Suppliers Owners & Operators

(4)

Electronics and Semiconductor Industry Industrialization Collateral Team

Core

Extended

Core Extended 3^rd Party Extended

Reviewers Boaz Budnick

Ross Caddens Kyle Fraunfelter Rahul Garg

Darren Liao Jeffrey Lyons Prabir Maity

Dave McLaughlin Junya Mizuta

Carsten Schroeter Shaoping Zhou

Paul Brown Dick Frijdal Dipesh Gandhi Armin Gruenewald Martijn Janssen John Nelson Vynce Paradise Lionel Voillat

Sia Langrudi Mark Lukens John Gearty

Eamon O’Gorman Holger Sablik

Lee Ws

Junpu Zhang Yoo Sun Kim Tao Guo

Cortona3D

Connell Gallagher Daniel Hollingsworth

Oliver Bodem Bas Kuper

Pieter Dejonghe Andre Geiger Lutz Haas

Nicolas Caisson Thorsten Elsen Sammy Sit

Hiro Yamamoto Little Huang

Tesis

Dirk Kremer

Stefan Schneeloch

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Electronics and Semiconductor Industrialization Collateral Team

 4 Workshops in San Jose & Den Bosch (5 weeks in total)

 MANY conference calls (sometimes daily)

 Weekly ‘touch points’ calls with US HTE & IM

 9 Zone Rep review calls

 Site Visits:

 Siemens Industrial PCs

 Intel Museum

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Electronics & Semiconductor Process Mapping

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Electronics & Semiconductor Message Triangles & Storyboards

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Electronics & Semiconductor Demo Flow Planning

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Electronics Datasets

Siemens Nanobox Industrial PC

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Unified Solution

For Semiconductor Devices

Optimize Innovation Pipeline of SoC, IC, and

IP

Unified SoC and IC Design Management

Enterprise-scale IP Library Management

Secure Collaboration Platform Across Value

Chain

Single Authoritative Source of Product &

Process Information Across Device Life

Cycle

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Technical Overview

Smarter Decisions, Better Products for

Consumer & Industrial Electronics

(12)

Challenge:

Turn More Ideas into Successful Products

Executive satisfaction in their ability to convert ideas into successful products is relatively low

 55% report satisfied

 61% plan to boost innovation spending

Executives consider the biggest factors driving down their return on spending to be:

 Lengthy development times

 Risk-averse corporate culture

 Difficulty selecting the right ideas

 Lack of internal coordination

Return on products is key

(13)

Challenge:

Narrowing the ‘Profit Window’

• The ‘Profit Window’ is

narrower for Electronics and Computer manufacturers than any other industry

• If you can bring a product to market more quickly, you can

‘open’ this window and maximise profits from that product

• The longevity of the product can be increased if it offers something unique, and

addresses specific customer demands better than

competing products

(14)

Electronics and Semiconductor

The process of building products has never been more complex

ENVIRONMENT INFORMATION GLOBALIZATION QUALITY

ROHS/REACH

Disposal

Packaging

Materials Management

Multimedia

Smart Appliances

Mechatronics

Service

Emerging Markets

Global Development

Global Sourcing

Global Manufacturing

Customer Needs

Platform Products

Uncontrolled Sourcing

Distributed Verification

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Smarter Decisions, Better Products Key PLM Investment Areas

Intelligently Integrated Information

Intelligently Integrated

Information Future-Proof ArchitectureFuture-Proof Architecture HD User ExperienceHD User Experience

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Innovation in Teamcenter

“Innovation is our lifeblood”

Continuous Innovation at Siemens PLM Software

Innovation in NX Innovation in Tecnomatix

Innovation in Simulation

Synchronous Technology HD3D Dimensional Quality Virtual Commissioning

Multi-Discipline Simulation Design/Simulation Integration HD Validation Visual Reporting

(17)

Siemens Solutions Improve Business Success

Product success – Samsung reduced physical

prototypes by 30%, improving time to market and quality Collaboration across the global supply chain - Haier has reduced the number of parts by 29% and accelerated the process of part verification and validation by 50%

Productivity for People and Processes - Xerox reduced time to search by 50%

Production efficiency - Teradyne reduced engineering change cycles from 3 months to 14 days

Siemens’ solutions improve time to market, cost, and quality to

increase return on innovation investment, and bring the right products to market fast

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Consumer & Industrial Electronics Key Messages

• Smarter Decisions, Better Products for Consumer and Industrial Electronics

• Optimize Product Innovation Pipeline by connecting VOC to Product

Development

• Closed Loop Program Execution across all Design Disciplines

• Facilitate Design-for-Sustainability providing a Holistic View through the entire Product Lifecycle

• Synchronize Communication across the Global Value Chain

• Create Invisible PLM - Inclusion of all Product Stakeholders

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Consumer & Industrial Electronics Scenario Overview

Scenario based on the introduction of a new Industrial PC by Siemens IPC

The scenario covers the following key steps:

 Portfolio Management

 Project Management

 Requirements Engineering

 Supplier Chain Management

 Mechanical Engineering

 Electronics & Software Engineering

 Manufacturing Planning

 Quality, Verification & Physical Test

 ERP Integration

50°C

Encased full-metal enclosure

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Typical Lifecycle Process

Siemens Product Lifecycle Management Process

P o rt fo li o

Project Management

Development Support

Product Management

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Typical Lifecycle Process

Siemens Product Lifecycle Management Process

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Consumer & Industrial Electronics Navigation Slide

Configuration & Change Management Configuration & Change Management

Mechanical Design Mechanical Design

Requirements Management Requirements Management

Software Development

Supplier Relationship Management Supplier Relationship Management

Reporting & Analytics Reporting & Analytics Project Management

Project Management

Enterprise Integration Enterprise Integration

Technical Documentation Technical Documentation Portfolio Management

Electronics Engineering Electronics Engineering Document Management Document Management

Manufacturing Planning Manufacturing Planning

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Consumer & Industrial Electronics Navigation Slide

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Tasks

 Analyse existing product mix to identify market opportunities

 Gather VoC for the field, partners and internal experts

 Review technology

roadmap to align portfolio plans with emerging

technology Phase 0 – Portfolio Analysis

Overview

Portfolio Management

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PRODUCT LIFECYCLE MANAGEMENT PORTFOLIO MANAGEMENT

Phase 0 – Portfolio Analysis Portfolio Management and PLM

• Requirements

• Workflow

• Documents

• Deliverables Functional Execution

Define, Analyze and Approve Spend

Schedule and Phase Gate Budget, Planning, Forecast

• Strategic Planning

• Long-term Resource Requirements

• Portfolio Analysis

• Investment Decisions

• Projects

• Tasks

• Resources

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Phase 0 – Portfolio Analysis Portfolio Solution

Consistent discipline for investment decisions

 Web-based idea capture and collaboration

 Define strategic objectives

 Establish measurement criteria

 Perform what-if scenarios

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Siemens Answers

 Integrated tools that enable informed product planning decision to be taken

 Ability to co-ordinate detailed product development based on product mix

Phase 0 – Portfolio Analysis Summary

Portfolio Analysis

(28)

Tasks

 Phase Gate 0 passed, program gains

management approval and is launched

 Project Manager assigned

 Project tasks defined,

resources and deliverables defined

 Inter-project dependencies captured

Phase 0 – Project Initiation Overview

Project Management

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Phase 0 – Project Initiation Challenges

Project Management teams are often disconnected from their Product Development team

 Project Managers often struggle to plan tasks that consider the ever changing priorities of the company

 Getting accurate status of progress against the plan is time consuming

 Lack of visibility can result in a failure to capture and therefore mitigate

project risks

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Siemens Answers

 Template based approach allows lessons to be learnt from previous projects

 Resources and Deliverables assigned to each task, and cascaded down to related tasks

 Reporting tools providing feedback on available resources, project

completeness, EVM etc.

Phase 0 – Project Initiation Summary

Program Management

(31)

Requirements Systems Engineering

Engineering Manufacturing Physical Phase 1 - Define

Why manage Requirements in PLM?

Customer

Regulatory

Design

Manufacture

MCAD

ECAD

Software

Features

Functions

Architecture

Verification

Product Structure

MBOM

Routing

As-Tested

As-Built

As-Maintained MCAD

ECAD

Software

Product Structure

MBOM

Routing

As-Tested

As-Built

As-Maintained

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Tasks

 Analyse Market & Internal Requirements

 Define product Features required to fulfil

Requirements Phase 1 – Define

Overview

Project Management Project Management Document Management Document Management

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Siemens Answers

 Document Requirements in familiar easy to use tools, all under PLM control

 Define and agree product Features and estimate Costs

 Link and Validation of Requirements and Features

Phase 1 - Define Summary

(34)

Tasks

 Develop product concepts that satisfy agreed

Requirements and Features

 Define product architecture to fulfil Features

 Perform FMEA analysis to capture Failure Modes and Effects

Phase 1 – Define Overview

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Phase 1 - Define Concepts

 Early Concepts created by Product Design house using graphics tools

 These can be managed in PLM and approved via workflow

Cost of Change

Time

Requirements Analysis & Design Development Testing Manufacturing

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Phase 1 - Define

Early Concept Analysis

Early validation will help to ensure that the best option is selected, prior to detail design

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Phase 1 - Define

Early Concept Analysis

Virtual testing allows early concepts to be refined, reducing physical tests

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Siemens Answers

 Develop concepts and perform early verification ensuring they fulfil

requirements

 Agree on a product

architecture that fulfils the requirements prior to detail design

 Initiate FMEA early to track potential product failures Phase 1 - Define

Summary

Program Management Program Management Document Management Document Management

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 Bi-directional Styling and Engineering

 4^th Release of Synchronous Technology

 Re-use more by adapting Multi-CAD geometry

 Investigate alternative design options quickly

 Bi-directional Styling and Engineering

 4^th Release of Synchronous Technology

 Re-use more by adapting Multi-CAD geometry

 Investigate alternative design options quickly Multi-discipline Design and Analysis

Comprehensive Development Focus

 Printed Circuit Board (PCB) Design

 PCB Exchange with Electronic CAD

 Sheet Metal Design

 Electrical Routing

 Downstream Integration

 Printed Circuit Board (PCB) Design

 PCB Exchange with Electronic CAD

 Sheet Metal Design

 Electrical Routing

 Downstream Integration

 Continuous simulation and validation against requirements

 Lower costs, improved quality & performance

 Continuous simulation and validation against requirements

 Lower costs, improved quality & performance

(40)

Tasks

 Create mechanical design, with consideration for

electronics items

 Interface with ECAD systems to provide PCB outline

 Model mechanical parts as efficiently as possible

Phase 2 – Realize - Mechatronics Overview - Mechanical

Mechanical Design Mechanical Design Software Development Electronics Engineering Electronics Engineering

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Finding designs to reuse:

Leveraging shape search technology – Geolus Search

This shape indexing software will run a search against your database to come up with any pre-existing parts that can be reused

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Siemens Answers

 NX provides the ability to complete the full

electromechanical design in a single authoring tool

 Interfaces with ECAD

applications for logical and layout information for

PCBs & cables Phase 2 – Realize - Mechatronics

Summary - Mechanical

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Cross-domain Development

Mechatronics Process Management

Today’s Products Are Complex Mechatronic Systems

Digital Validation

Global Collaboration Whole Product Management

ECAD MCAD Product

Cables Doc.

Misc. Software

00010111 01001001 00010111 10010100 01001001

(44)

Tasks

 Initial Library Sync

 Component request and syncs Teamcenter library with EDA libraries

 ECAD designer completes logical & physical layouts and stores in Teamcenter

 Populated PCB imported back into NX

 Develop Software &

Firmware Phase 2 – Realize - Mechatronics

Overview - Electronics

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When the ECAD Process is Not Managed…

The Effects Can Be Dramatic and Costly

Initial Xbox 360 consoles experienced a 16.4% defect rate costing over $1 billion to fix. In an attempt to … prevent the

"Red Ring o' Death" new models included a second heatsink.

– ARS Technica

“EMS provider reports … 80% of the BoMs received contain errors … 40% of the parts have errors … inconsistent content, invalid manufacturer or supplier information, missing information

… 8% of the entire BoM has parts that have become obsolete.”

– NEMI iPhone contains hazardous chemicals … bromine detected in half the samples tested … concentrations found in flexible PCB and headphone socket … positive readings for antimony … not regulated under RoHS Directive, concerns regarding toxicity and carcinogenicity of the form of antimony used. – Greenpeace

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Mechatronics Process Management PCB Design Process

ECAD Library TcLib

PCB Logical Design

PCB Physical Layout Board OUTLINE

EDA Library Comp

Request

IDF IDF

(47)

Electronics Parts Lifecycle Management

ECAD Parts Library – Classification and Search

RosettaNet Hierarchy

Classification Search

(48)

PLM and the Electronics Lifecycle Software Design

 Integrated with development environments:

ClearCase, Qpack, Sparx EA, Rhapsody, etc.

 Manage software design components

 Specifications

 Source code

 Build files

 Libraries

 Test programs and results

 Documentation

 Signals and messages

 Executables/binaries

Test Test

Test Spec.Spec.Spec.

Software Build Structure

Specifications Test

IP Library Source Code Binary

Source Code

Library Binary

Binary Binary

Source Code

Binaries Binaries Test

Test Spec.

Spec.

IP Library

Source Code

Binaries Test

Spec.

IP Library

Software Component 1

Software Component 2

Manage Software Data and Processes

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Siemens Answers

 NX provides ability to complete the full

electromechanical design

 Interfaces with ECAD

applications for logical and PCB information

 Software development can be managed by Teamcenter to ensure alignment with

requirements and

embedded software in product BOM

Phase 2 – Realize - Mechatronics Summary - Electronics

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Tasks

 Complete structural and thermal analysis

 Perform as much virtual validation as early as possible

Phase 2 – Realize – Virtual Test Overview

Mechatronics Mechatronics Knowledge Re-use Knowledge Re-use Software Development Software Development

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Virtual Verification

NX Design/Analysis Environment

NX CAE

Preliminary Mechanical

Layout

Detailed Packaging

Thermal for PCB Analysis Coupled Thermal & Flow

Analysis for Cooling, Dust, Humidity/Condensation

Simulation

PCB Exchange to ECAD Designer

Updated Mechanical

Design

Modes Analysis, Drop Test and Random Vibration

Simulation

PCB Exchange from ECAD Designer’s Updated e-Design

(52)

Electronic Systems Analysis

NX Electrical System Cooling / NX PCB Exchange:

 ECAD / MCAD Collaboration & Simulation Model Updates

 Compute component temperatures

 Determine optimal cooling airflow

NX Nastran & NX Response Simulation:

 Use temperatures to create structural loads to calculate thermo-elastic stresses

 Drop test response of boards Challenge

Multiple tools and data transfers slow down analysis of electronic systems

NX = single environment for analyzing all major failure modes NX = single environment for analyzing all major failure modes

(53)

Heat Transfer and Flow in Electronics

Reliable air flow and cooling analysis with NX Reliable air flow and cooling analysis with NX

 Identify and eliminate hot spots at server inlets

 Coupled flow/thermal solver

 Natural and forced convection

 Fan models

 Include sub-system thermal model Challenge

Optimize energy consumption

(54)

Analysis Results

Concept Studies vs. Final Design Analysis

Model Graphics Ambient Temperature 20℃ Ambient Temperature 50℃

Case (℃) PCB (℃) Case (℃) PCB (℃)

Concept Design - Vertically

Mounted

35 105 67 112

Final Design - Vertically

Mounted

29 95 59 110

Final Design - Horizontall

y Mounted

26 90 56 108

(55)

Siemens Answers

 NX tools allow the 3D model to be simplified if required, then analysed

 Reducing development time by eliminating

unnecessary prototypes Phase 2 – Realize – Virtual test

Summary

(56)

Time for a short break

(57)

Tasks

 Perform DFM checks to

ensure right first time quality

 Part Manufacturing tool paths created, simulated and post-processed

 Define Manufacturing BOM and Assembly Routings

 Verify Assembly Sequence

 Capture Build/Defect Information

Phase 2 – Realize – Manufacturing Planning Overview

Technical Documentation Technical Documentation Manufacturing Planning Manufacturing Planning

John

(58)

Phase 2 – Realise

Design for Manufacturing

Design right first time Analyse for:

 Undercuts

 Draft Angles

 Radius check

 Model Quality

Reduce rework

Reduce design iterations

(59)

Phase 2 – Realize – Manufacturing Planning Mold & Electrode Design

Integrated Design to Tooling to Manufacture

Process

(60)

Production Planning

Tool libraries CMM inspection execution

Process planning

CMM programming Shop floor data access Tool management

Product Process Resource Plant

CAM

Part model preparation Tooling and fixture design Direct numerical control Virtual machine CNC

Phase 2 – Realize – Manufacturing Planning The Siemens Part Manufacturing Solution

(61)

Page 62

Assembly Planning and Validation Strategies to Manage BOM

If manufacturers are attempting to accelerate manufacturing planning while still completing designs of complex products, it is advantageous to create the as-planned mBOMs in PLM software

Gartner

Guidelines for Applications to Manage and Maintain eBOMs and mBOMs

(62)

Aligning Product Process and Plant

Organize and connect product and process data

Rev A Rev B

Part A

Assy A

Rev A Rev B

Op 1: Move part to machine

Op 2: Machining Milling

Act. 1: Assign Tool A Act. 2: Assign Fix. A

Op 3: Machining Turning

Building A Building B

Line A

Cell A Line B

Cell B

Op 4: Move part to inspection Op 5: Ship part to line A

Robot 1 Gun 1 Mill 1 Part 1

Part 2

Fixture library Tool library

Tool A Tool B

Product Process Plant

Resources

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Siemens Answers

 Create Part Manufacturing Instructions early and

validate virtually to reduce time to manufacture

 Validate Assembly Planning Sequence

Phase 2 – Realize – Manufacturing Planning Summary

Technical Documentation Technical Documentation Manufacturing Planning Manufacturing Planning

(64)

Tasks

 Relationships with suppliers initiated, via integrated SRM tools

 PCB information shared with contract manufacturer

 Plans created to ensure all aspects of the product are validated

 Project Managers track progress of project tasks Phase 3 – Project Management

Overview

Project Management Project Management

Reporting & Analytics Reporting & Analytics

(65)

Business Trends

More Systems are delivered by Suppliers

OEMs, such as Apple, are sourcing significant percentages of their product from suppliers, who are also often

competitors

(66)

PLM and the Electronics Lifecycle Supplier Resource Management

 Consolidate purchasing data across suppliers

 Integrate with ECAD Parts Library data

 Synchronize purchasing data with Engineering and Manufacturing

 Automate contract manufacturer and part supplier proposal/RFx and data

 Analyze supplier performance

 Manage awards and “costed” BOM

Collaborate with Contract Manufacturers and Part Suppliers

Sourcing Process

Sourcing Knowledge Management Sourcing

Synchronization

(67)

Product and Production Lifecycle Support Design  Planning  Execution

Plan Optimize Execute Support

MANUFACTURING DESIGN

OEM

OEM EMSEMS

BUILD PRODUCTS RIGHT

 Get assembly right the first time, every time…

 Optimize test and inspection…

BUILD PRODUCTS RESPONSIBLY

 Execute as planned

 Improve quality and operational metrics BUILD THE RIGHT

PRODUCT

 Secure, control & manage your CAD, BOM and

documentation

 Collaborate within and outside your enterprise

Design Validate Manage Release

T I M E T O M A R K E T

Teamcenter SIMATIC IT

UniCam

SIMATIC IT MES for Mechatronics

(68)

Siemens Answers

 PLM based RFx process for interacting with suppliers

 Exchange PCB information with contract manufacturer

 Ability to re-use a plan that ensures all aspects of the product are validated

 Complete visibility for evolving project status, plus ability to track product compliance to legislation

Phase 3 – Project Management Summary

Project Management Project Management

Reporting & Analytics Reporting & Analytics

(69)

Tasks

 Ensure the product

complies with all relevant environmental legislation and finalise product

configuration

 Release manufacturing information to ERP

 Create technical manuals for publishing

Phase 4 – Product Management Overview

Enterprise Integration Enterprise Integration Technical Documentation Technical Documentation

(70)

PLM and the Electronics Lifecycle Compliance Management

 Support global development and delivery

 Securely managing compliance data

 Review existing parts for compliance

 Audit current products

 Build compliance into the design process

Ensure Environmental Compliance

(71)

ERP Integration

What is the Teamcenter Gateway for SAP/ Oracle ?

Teamcenter Gateway

for SAP

SAP

Business Suite

A collaborative framework between Teamcenter and SAP/ Oracle for full bi-directional information exchange

• Developed by TESIS PLMware

• Sold by Siemens PLM Software

• First level help desk support provided by Siemens PLM Software Licensed to more than 200 customers around the world

Oracle

E-Business Suite

Teamcenter Gateway

for Oracle EBS

(72)

ERP Integration

Teamcenter Gateway for SAP

Teamcenter SAP Business Suite

Supported Entity Types

•Material master

•Bill of materials

•Document info record including original files

•Change master

•Classification

•Routing incl. operations

•Sequence

•Work instruction

•Equipment master

•Equipment BOM

•Functional location

•Resources

•Version/revision info

•Object links

Maintain objects using customer specific BAPIs Integration of any RFC functions via JCo Supported Entity Types

• Item / Item Revision

• Product structure

• Dataset with files

• Change info – CR / CO / CN

• Classification

• Status info

• Effectivity

• Process plan

• Operation

• Work instruction

• Work area

• Resource

• Collaboration Context

•Attributes for all of above

• Version/revision info

• Relations between entities

… and more

manufacturingengineering

Teamcenter Gateway

User Driven (Ad Hoc)

Workflow / Event Driven

Data Synchronization

(73)

ERP Integration

Teamcenter Gateway for Oracle EBS

Oracle EBS Teamcenter

Item

Item Revision BOMview

Change objects

Other object attributes (e.g. cost)

Classification Process plan Dataset

Item

Item Revision Flexfields BOM

Change Management Item Catalog

Routing

Document Attachments User Driven (Ad Hoc)

Workflow / Event Driven

Data Synchronization Teamcenter Gateway

(74)

Fragmented Silos of Disconnected Information Technical Documentation

Traditional Process of Technical Publications

Disparately Sourced Information

Documentation Lag

Costly Author and Review Cycles

Effort Duplication

Limited Output Formats

Launch Delays

S1000D S1000D

(75)

S1000D

Integrated Authoring Process Technical Documentation

Teamcenter – Cortona3D Integrated Process

S1000D

• Reuse content across multiple documents

• Improved quality of documentation including interactive 3D

• Industry best practice and open standards based

• Teamcenter-driven product-centric documentation

• Link to Engineering Change Mgt

• Implement at multiple points in the value chain

• Phased approach targeting high ROI early wins

(76)

Siemens Answers

 Compliance Management

 Configure Product BOMs

 Integrate to ERP

 Create Technical Manuals Phase 4 – Product Management

Summary

Enterprise Integration Enterprise Integration Technical Documentation Technical Documentation

(77)

Tasks

 Automatically publish product data to

Community Portal sites

 Log & manage product quality defects

Phase 5 – Commercialize Overview

(78)

Siemens Answer

 Provide portal for access to product information, stored in Teamcenter

 Log & manage product quality defects

Phase 5 – Commercialize Summary

(79)

Tasks

 Manage install base:

 To ensure efficient product recall process

 To support Return Material Authorisation (RMA)

• Remotely access install base information to assist field engineers

Phase 6 – Phase Out Overview

Knowledge Re-use Knowledge Re-use

(80)

Smarter Decisions—Anywhere, Anytime for Mobile Professionals

(81)

Siemens Answers

 Manage install base:

 To ensure efficient product recall process

 To support Return Material Authorisation (RMA)

• Remotely access install base information to assist field

engineers Phase 6 – Phase Out

Summary

(82)

A glimpse of the future…

Active Workspace - Decision Support Environment

Active

High Performance Personalized

Intuitive

Context Aware

Smarter decisions, better products

(83)

PLM and the Electronics Lifecycle Summary

 Smarter Decisions, Better Products

 Optimize Product Innovation

 Closed Loop Program Execution

 Facilitate Design-for-Sustainability

 Single source of information

 Invisible PLM of all stakeholders

(84)

PreSales Enablement Session