The Effects of First Mover Advantages on the Performance of Taiwan Subsidiaries in China
─the Moderating Role of Late Co 廖士凱、陳木榮
E-mail: 9314171@mail.dyu.edu.tw
ABSTRACT
The study compared with first mover and late comer company who can get high performance in China. From the comprehensive literature review , we proposed the related framework of first mover advantages, late comer advantages and performance. The research purpose focus on : 1.the relationship between first mover advantages and performance. 2.how the moderating role of late comer advantages plays between first mover advantages and performance. The study collect 6 company of 3 industry as the sample for case study. By the timing they entry the China , we can distinguish first mover and late comer to compare with each other. And we can understand the first mover and late comer who can get high performance. Based on the interview, we found : 1.when first mover having higher first mover advantages , first mover can have higher market share and profitability. 2.when late comer advantages is high and make first mover advantages low, first mover can have lower market share and profitability.
Keywords : First Mover Advantages ; Late Comer Advantages ; Performance Table of Contents
封面內頁 簽名頁 授權書...iii 中文摘要...v 英文摘要...vi 誌謝... vii 目錄... viii 圖目錄...xi 表目錄...xii 第一章 緒論...1 1.1 研究背景...1 1.2 研究動機...2 1.3 研究目的...3 第二章 文獻探討...4 2.1 先發者優勢機制之相關研究...4 2.1.1 技術領 先...6 2.1.2 稀少資產的先佔...7 2.1.3 品牌忠誠度...9 2.1.4 區位...11 2.1.5 網絡關係...13 2.2 後發者優勢機制之相關研 究...16 2.2.1 搭便車效應...17 2.2.2 技術與市場的明確化...18 2.2.3 技術與顧客需求的改變...19 2.2.4 既有廠商的惰性...20 2.3 經營績效衡量之探討... 21 第三章 研究方法...25 3.1 研究架構...25 3.2 研究變數說明...26 3.3 研究方法設計...27 3.4 研究步驟與對象...30 第四章 個案分析與命題推導...33 4.1 自行車業個案...33 4.1.1自行車業先發者：美利達工業... 33 4.1.2 自行車業後發者：巨大機械...38 4.1.3 美利達與巨大的優勢比較...43 4.1.4 美利達與巨大的績效比較...48 4.2 食品業 個案...49 4.2.1 食品業先發者頂新... 49 4.2.2 食品業後發者統一... 52 4.2.3 頂新與統一的優勢比較...56 4.2.4 頂新與統一 的績效比較...60 4.3 輪胎業個案...61 4.3.1 輪胎業先發者正新... 61 4.3.2 輪胎業後發者建大... 65 4.3.3 正新與建大的優勢 比較...68 4.3.4 正新與建大的績效比較...73 4.4 命題推導...74 第五章 結論與建議...83 5.1 研究結論...83 5.2 理論與實務 涵義...84 5.3 後續研究與建議...86
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