• 沒有找到結果。

第五章 結論與建議

第五節 後續研究建議

本研究之研究目的已達成,對於日後的相關研究,有以下幾點建議:

(1) 本研究範圍為台電公司南部地區之特高壓用戶,後續研究可擴及台電公司各 區域或各電壓等級之用戶進行研究。

(2) 可就電業主管對特高壓用戶之服務認知與用戶對服務品質認知之差距進行更 深入的研究。

參考文獻

中文部分:

(1) 台灣電力公司(2002),2002 年統計年報。

(2) 郭芳楠,2001 年,電業服務品質與顧客滿意度探討-以台電公司中北部地區工 業大用戶為例,國立政治大學企業管理研究所碩士論文。

(3) 何雍慶、蘇雲華,1995 年,服務行銷領域顧客滿意模式及服務品質模式之比 較研究,輔仁管理評論,第二卷第二期,頁 37-64。

(4) 周泰華、黃俊英、郭德賓,1999 年,服務品質與顧客滿意評量模式之比較研 究,輔仁管理評論,第六卷第一期,頁 37~68。

(5) 翁崇雄,2000 年,服務品質評量模式之比較研究,中山管理評論,第八卷第 一期,頁 105-122。

(6) 郭德賓、周泰華、黃俊英,2000 年,服務業顧客滿意評量模式之研究,中山 管理評論,第八卷第一期,頁 153-200。

(7) 蘇雲華,1996 年,服務品質衡量方法之比較研究,國立中山大學企業管理研 究所博士論文。

英文部分:

(1) Adams,D.A., R.R.Nelson, & P.A.Todd.(1992) Perceived usefulness, ease of use, and usage of information technology: A replication. MIS Quarterly,

16,pp.227-250.

(2) Anderson,E.W.,C.Fornell,and D.R.Lemann(1944),"Customer

Satisfacation,Market Share,and Profitability:Finding from Sweden",Journal of Marketing, 58(3),July 1994,pp3~56.

(3) Brown, T. J., G. A. Churchill and J. P. Peter (1993), “Research note: Improving the measurement of service quality," Journal of Retailing, 69(1), pp.127-139.

(4) Chen, L.D. & M.L. Gillenson & D.L. Sherrell,(2002). Enticing online consumers :

an extended technology acceptance perspective. Information & Management 39,pp.

705-719.

(5) Churchill, Gilbert A. Jr. (1979). A paradigm for Developing Better Measures of Marketing Constructs. Journal of Marketing Research, 16 (Feb.).

(6) Churchill,G..A.and C.Surprenant(1982),"An Investigation into the Determinants of Customer Satisfaction",Journal of Marketing Research,19,November

1982 ,pp.491-504.

(7) Cronin, J. J. and S. A. Taylor (1992), “Measuring Service Quality: A Reexamination and Extension," Journal of Marketing, 56 (July), pp. 55-68.

(8) David Gefen; Detmar W Straub Gender,(1997) differences in the perception and use of E-mail: An extension to the technology acceptance model. MIS Quarterly;

Minneapolis; Dec 1997.

(9) David A.Garvin(1983),"Quality on the Line",Harvard Business Review,Sep-Oct,pp.65-73.

(10) David A.Garvin(1984),"What Does Product Quality Really Means",Sloan Management Review,Fall 1984,pp.25-43.

(11) Engel, J. F., R. D. Blackwell and P. W. Miniard (1993), Consumer Behavior, 7th ed., NY: The Dryden.

(12) Fishbein, M., I. Ajzen (1975). Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research. Addison-Wesley, Reading, MA.

(13) Fornell, C. (1992), “A National Customer Satisfaction Barometer: The Swedish Experience," Journal of Marketing, 55,January 1992, pp. 1-22.

(14) Gronroos, C. (1982), “A Applied Service Marketing Theory," European Journal of Marketing, July, p.33.

(15) Hemple, D.J. (1977), “Consumer Satisfaction with the Home Buying Process:

Satisfaction and Dissatisfaction, H.K. Hunt ed, Cambridge, Mass: Marketing Science Institute.

(16) Howard, J. A and J. N. Sheth(1969), “THE Theory of Buyer Behavior," NEW YORK, John Willey and Sons.

(17) Kotler (1999), Marketing Management: Analysis, Planning, Implementation and Control, 9th ed., Englewood Cliffs, NJ: Prentice-Hall Inc.

(18) Lewis, R. C. and B. H. Booms(1983), “The marketing aspects of service quality, in emerging perspectives on services marketing," L. Berry, G. Shostack, and G. .Upah, eds., Chicago: American Marketing, pp.99-107.

(19) Lentinen, J. R. (1983), “Customer Oriented Service System," Service Management Institute, Working Paper, pp.2.

(20) Li, Y. N., K. C. Tan and M. Xie (2002), “Measuring web-based service quality," Total Quality Management, 13(5), pp. 685-700.

(21) Martilla J.A. and J.C.James(1977),"Importance-Performance Analysis",Journal of Marketing,41(1),pp.77-79.

(22) Oliver, R. L. (1980), “A Cognitive Model of the Antecedents and Consequences of Satisfaction Decision," Journal of Marketing Research, 17(Nov.), pp. 460-469.

(23) Oliver, R. L. (1981), “Measurement and Evaluation of Satisfaction Processes in Retail Settings," Journal of Retailing, Vol.57, Fall, pp. 25-48.

(24) Parasuraman, A., L. L. Berry and V. A. Zeithaml (1993), “Research Note: More on Improving Service Quality Measurement," Journal of Retailing, Vol. 61, No 1, pp. 140-147.

(25) Parasuraman, A. and D. Grewal (2000), “The impact of technology on the quality-value-loyalty chain: a research agenda," Journal of the Academy of Marketing Science, Vol. 28, No. 1, pp. 12-40.

of Service Quality and Its Implications for Future Research," Journal of Marketing, 49 (Fall), pp. 41-50.

(27) Parasuraman, A., V. A. Zeithaml and L. L. Berry (1988), “SERVQUAL: A Multiple-Item Scale for Measuring Customer Perceptions of Service Quality,"

Journal of Retailing, 64 (Spring), pp. 12-40.

(28) Robey, Daniel (1979), User Attitudes and Management Information System Use.

Academy of Management Journal, Vol.22, No.3, 1979.

(29) Sasser, W. E., R. P. Olsen and D. D. Wyckoff (1978), "Management of Service Operation: Text and Cases," Allyn and Bacon Inc.

(30) Segars,A.H.,& V.Grover (1993). Re-examining perceived ease of use and usefulness: A confirmatory factor analysis. MIS Quarterly, Vol.18,pp.517-525.

(31) Stewart, H, C. Hope and A. Muhlemann (1998), “Professional service quality,"

Journal of Retailing and Consumer services, 5(4), pp. 209-222

(32) Swan, J. E. and I. F. Trawick (1981), “Disconfirmation of expectation and satisfaction with a retail service," Journal of retailing, 57(3), pp. 49-67.

(33) Teas, R. K. (1993), “Expectations, Performance Evaluation and Customers'

Perceptions of Quality," Journal of Marketing, 57 (Oct.), pp. 18-34.

(34) Yi, Y. (1993), “The determinants of consumer satisfaction:The moderating role of ambiguity. in L. McAlister and M. L. Rothschild (Eds.)," Advance in

consumer research, Vol. 20, pp. 502-506.

(35) Zeithaml, V. A., L. L. Berry and A. Parasuraman (1988), “Communication and Control Processes in the Delivery of Service Quality," Journal of Marketing, 55 (April), pp. 35-48.

以台電公司南部地區特高壓用戶為例

研究問卷

敬愛的用戶:您好

很高興這份問卷資料能交到您手中,首先感謝您的熱心協助,謝謝!

本份問卷主要目的係為瞭解雲林縣、嘉義縣(市)、台南縣(市)、高雄縣(市)、

屏東縣(市)等縣(市)之 161KV、69KV 大用戶對台電公司服務品質的期望與感受,

並希望透過此項研究使得台電公司能夠更瞭解用戶需求,進而規劃及提供更好的 服務品質,特進行本項問卷調查。

本問卷之資料僅供統計分析之用,絕不對外洩漏所填寫資料,且勾選答案並 無好壞與對錯的分別,敬請安心作答,並請您不要遺漏任何一題。您的熱心參與 是本研究成功的最重要因素,懇請撥冗填答。非常感謝您的熱心幫忙!並煩請您 於 3 月 30 日前惠予寄回問卷,謝謝。

敬祝

事業成功! 身體健康!

國立中山大學企業管理碩士班 指導教授:郭倉義 博士 研究生:張文旗 敬上 E-Mail:cwc615@pchome.com.tw

地址:高雄市楠梓區旗楠路 67 號 張文旗 收 聯絡電話:0928755670 傳真:(07)3572198

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貳:基本資料部份

本部份是有關貴公司基本資料,純粹作為統計分析使用,絕不對外洩漏所填寫資 料,敬請放心填寫。

1、貴公司(廠)用電地址(廠址)位於... .科學園區 .加工出口區 .科技工業區 .工業區

.都會區 .一般地區

.其他

2、貴公司(廠)目前的供電電壓為...69KV 161KV 3、貴公司(廠)行業別(主要生產)為...

.水泥類 .食品類

.塑化類 .紡織類

.電機、電器類 .造紙類

.電子類 .橡膠類

.金屬類 .其它

4、貴公司(廠)在用電(生產)過程中,若有無預警停電 分鐘時,將 造成已投入之原物料(尚在製程中)之損失。

5、貴公司是否已設置遙控跳脫卸載設備 .是 .否 6、貴公司是否已加裝即時不斷電電源裝置 .是 .否 7、填表人(連絡人):

公司(用戶)名稱:

連絡電話:

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