一、中文文獻
吳亞馨、朱素玥、方文昌(2008)。網路購物信任與科技接受模式之 實證研究。資訊管理學報，15(1)，123-152。
李來錫、李伊翔(2019)。以產品價格與成員互動網絡型態探討網拍 競標偏好，管理與系統，26(4)，487-515。
林君安(2016)。論網路拍賣中的買家策略行為(未出版之碩士論文)。
暨南大學，南投縣。
楊曉慶、章芹弟(2017)。虛擬在場:全民直播的互動儀式研究——以 映客直播帄台為例。新聞研究導刊，24，77-77。
張簡郁(2017)。臉書直播拍賣下標衝動意圖之研究(未出版之碩士論 文)，國立中山大學，高雄市。
許麗玲、賴杉桂、許家祥、李志原(2011)。Blog，MSN 的使用對人 際溝通互動之影響—以社會臨場感理論為觀點。朝陽商管評論，
10(12)，19-48。
歐士豪(2012)。流行與盲從 一窩蜂現象。喀報，149。
賴明弘、張峻(2016)。網路影音直播帄台的使用者行為探討:從知曉 到持續使用。中科大大學報，3(1)，31-48。
謝長潤(2016)。娛樂式競標行為初探:以臺灣 Quickbid 網站為例(未
62 Markets, E. (2011). Understanding auction fever: a framework for emotional bidding. Electronic Markets, 21(3), 197.
Adler, P.S., and Kwon, S.W. (2002).Social capital: prospects for a new concept. Academy of management review, 27(1), 17-40.
Alsubagh, H. (2015). The impact of social networks on consumer’s behaviors. International Journal of Business and Social Science, 6(1).
Anderson, J.G. (2002). Evaluation in health informatics:social network analysis. Computers in Biology and Medicine,32(3), 179-193.
Anderson, K.C., Knight, D.K., Pookulangara, S., and Josiam, B. (2014).
Influence of hedonic and utilitarian motivations on retailer loyalty and purchase intention: a facebook perspective. Journal of Retailing and Consumer Services, 21(5), 773-779.
Ariely, D., and Simonson,I.(2003). Buying, bidding, playing, or competing? value assessment and decision dynamics in online auctions. Journal of Consumer Psychology, 13(1-2), 113-123.
Bajari, P., and Hortacsu, A. (2003). Economic insights from internet auctions: a survey. journal of economic literature, 22, 457-486.
Bapna, R., Goes, P., and Gupta, A. (2000). A theoretical and empirical
63
investigation of multi‐item on‐line auctions. Information Technology and Management, 1(1-2), 1-23.
Barnes, J.A. (1954). Class and committees in a norwegian island parish.
Human Relations, 7(1), 39-58.
Bauner, C. (2015). Mechanism choice and the buy-it-now auction: a structural model of competing buyers and sellers. International Journal of Industrial Organization, 38, 19-31.
Bockstedt, J.C., Goh, K.H., and Ng, S. (2013). Contrast effects in online auctions. Electronic Commerce Research and Applications, 12(3), 139-151.
Brakus, J.J., Schmitt, B.H., and Zarantonello,L. (2009). Brand experience: what is it? how is it measured? does it affect loyalty?
Journal of Marketing, 78(3), 52-68.
Brown, M.E., and Treviño, L.K. (2009). Leader–follower values congruence: are socialized charismatic leaders better able to achieve it? Journal of Applied Psychology, 94(2), 478.
Cesar, P., and David, G. (2011). Understanding social tv: a survey.
Proceedings of the Networked and Electronic Media Summit, 27, 94-99
Chen, J.R., Chen, K.P., Chou, C.F., and Huang, C.I. (2013). A dynamic model of auctions with buy‐it‐now: theory and evidence. The Journal of Industrial Economics, 61(2), 393-429.
Chen, Z., Benbasat, I., and Cenfetelli, T.R. (2017).Grassroots internet celebrity plus live streaming activating it-mediated lifestyle marketing services at e-commerce websites. ICIS 2017.
64
Cheung, C.M., Chiu, P.Y., and Lee, M.K.O.(2011). Online social networks: why do students use facebook? Computers in Human Behavior, 27(4), 1337-1343.
Dhir, A., Yossatorn, Y., Kaur, P., and Chen, S. (2018).Online social media fatigue and psychological wellbeing—a study of compulsive use, fear of missing out, fatigue, anxiety and depression.
International Journal of Information Management, 40, 141-152.
Easley, R.F., and Tenorio, R. (1999). Bidding strategies in internet yankee auctions. SSRN.
Freeman, L.C. (2000). Visualizing social networks. Journal of Social Structure, 1(1).
Gebauer, J., Beam, C., and Segev, A. (1998). Impact of the internet on procurement. Acquisition Review Quarterly, 5(2), 167-184.
Gonzalez, R., Hasker, K., and Sickles, R.C. (2009). An analysis of strategic behavior in ebay auctions. The Singapore Economic Review, 54(03), 441-472.
Gregan-Paxton, J., and John, D.R. (1997). Consumer learning by analogy: a model of internal knowledge transfer. Journal of Consumer Research, 24(3), 266-284.
Greve, A., and Salaff, J. W. (2003). Social networks and entrepreneurship. Entrepreneurship Theory and Practice, 28(1), 1-22.
Hasker, K., and Sickle, R. (2010). EBay in the economic literature:
analysis of an auction marketplace. Review of Industrial Organization, 37(1), 3-42.
65
Häubl, G., and Popkowski Leszczyc, P. T. (2019). Bidding frenzy: speed of competitor reaction and willingness to pay in auctions. Journal of Consumer Research, 45(6), 1294-1314.
Herschlag, M., and Zwick, R. (2002). Internet auctions–popular and professional literature. Quarterly Journal of Electronic Commerce, 1(2), 161-186.
Hoch, S.J., and Loewenstein, G.F. (1991). Time-inconsistent preferences and consumer self-control. Journal of Consumer Research, 17(4), 492-507.
Huang, P., Lurie, N.H., and Mitra, S. (2009). Searching for experience on the web: an empirical examination of consumer behavior for search and experience goods. Journal of Marketing, 73(2), 55-69.
Hu, M., Zhang, M., and Wang, Y. (2017). Why do audiences choose to keep watching on live video streaming platforms? an explanation of dual identification framework. Computers in Human Behavior, 75, 594-606.
Jiang, Z., and Benbasat, I. (2007). The effects of presentation formats and task complexity on online consumers' product understanding.
Mis Quarterly, 31(3), 475-500.
Johnstone, D. (2017). Live performance broadcast on edge radio hobart.
Kiang, M.Y., Raghu, T.S., and Shang, K.H. (2000). Marketing on the internet—who can benefit from an online marketing approach?
Decision Support Systems, 27(4), 383-393.
Kumar, R., Novak, J., and Tomkins, A. (2010). Structure and evolution of online social networks. Link Mining: Models, Algorithms, and
66
Applications, Springer, 1,337-357.
Lin, N. (1999). Social networks and status attainment. Annual Review of Sociology, 25(1), 467-487.
Livingston, J.A. (2010). The behavior of inexperienced bidders in internet auctions. Economic Inquiry, 48(2), 237-253.
Lu, Y., Zhao, L., and Wang, B. (2010). From virtual community members to c2c e-commerce buyers: trust in virtual communities and its effect on consumers’ purchase intention. Electronic Commerce research and Applications, 9(4), 346-360.
Maruping, L.M. and Agarwal, R. (2004). Managing team interpersonal processes through technology: a task-technology fit perspective.
Journal of Applied Psychology, 89(6), 975.
Muthitacharoen, A.M. (2012). The hidden effects of opening bids in online auctions. Wichita State University.
Olivola, C.Y., and Wang, S.W. (2016). Patience auctions: the impact of time vs. money bidding on elicited discount rates. Experimental Economics, 19(4), 864-885.
Plummer, J.T. (1974). The concept and application of Life style segmentation: the combination of two useful concepts provides a unique and important view of the market. Journal of Marketing, 38(1), 33-37.
Rabenold, N.J., and Simmons, J.A.(2019). Integration of remote bidders into multiple and simultaneous live auctions.
Resnick, P., and Zeckhauser, R. (2002). Trust among strangers in internet transactions: empirical analysis of ebay's reputation system.
67
The Economics of the Internet and E-commerce, Emerald Group Publishing Limited, 11, 127-157.
Rook, D.W. (1987). The buying impulse. Journal of Consumer Research, 14(2), 189-199.
Sashi, C., and O'Leary, B. (2002). The role of internet auctions in the expansion of b2b markets. Industrial Marketing Management, 31(2), 103-110.
Shamir, B., House, R.J., and Arthur, M.B. (1993). The motivational effects of charismatic leadership: a self-concept based theory.
Organization Science, 4(4), 577-594.
Warner, W.L., and Lunt, P.S. (1941). The social life of a modern community. Yale University Press.
Xiao, L., Guo, Z., and Dambra, J. (2014). A typology of online group buyers: using means-end structures for benefit segmentation, ISIC 2014.
Yang, Z.Y., and He, L.Y. (2011). Goal, customer experience and purchase intention in a retail context in china: an empirical study.
African Journal of Business Management, 5(16), 6738-6746.
Yi, C., Jiang, Z.J., and Benbasat, l. (2015). Enticing and engaging consumers via online product presentations: the effects of restricted interaction design. Journal of Management Information Systems, 31(4), 213-242.
Zhang, C., Liu, J., Ma, M., Sun, L., and Li, B. (2017). Seeker:
Topic-aware viewing pattern prediction in crowdsourced interactive live streaming. Proceedings of the 27th Workshop on
68
Network and Operating Systems Support for Digital Audio and Video, ACM, 27, 25-30
Zhang, Y., Trusov, M., Stephen, A.T., and Jamal, Z. (2017). Online shopping and social media: friends or foes? Journal of Marketing, 81(6), 24-41.