研究限制與後續研究建議

第五章結論與建議

第三節研究限制與後續研究建議

本文在架構發展與研究設計雖力求嚴謹，讓研究結果達到客觀性，但仍因研究資源有限，產生研究上的某些限制，並提出建議，讓後續研究加以改進之處，

說明如下：

一、研究限制

本文欲針對智慧型手機發展出一般化的實證模式，在問卷設計、資料蒐集及模型建立等各方面均力求客觀，但仍受到下列因素的影響，而在推論上或有受限：

（1）、本文探討消費者對於智慧型手機的作業系統，由於持有者的使用時間的經驗長短，體驗程度可能不同，會影響滿意度與使用的程度。

（2）、不同手機之作業系統可能造成使用者認知之差異而影響研究結果。

二、後續研究建議

（一）可搭配電信業者服務與網路裝置之影響

本文主要針對智慧手機的「系統品質」與「資訊品質」對消費者使用上的滿意程度，並未考量其他外生因素，如各家電信業者推出智慧型手機搭配服務方案、無線網路裝置與上網速度之影響等，皆可能影響消費者繼續使用智慧型手機的重要因素，此部分是值得後續更進一步的探討。

（二）加入成本與經驗為調節變數

Lee 等（2001）研究行動手機服務，指出轉換成本會加強顧客滿意度和有助於提高忠誠度和消費者保留率，Deng 等（2010）研究行動即時服務，亦發現知

覺的轉換成本會影響消費者的忠誠度，故未來研究可加入轉換成本為干擾變數。

Castaneda 等（2007）指出消費者會以使用經驗來評價系統，面對豐富的使用經驗，對系統會有深入的評價，相對於有限的使用經驗，評價結果可能與經驗豐富不相同。Yoon（2010）研究也驗證使用經驗會干擾客戶滿意度。且本文研究結果也發現當消費者有較高使用經驗，會更加重視資訊系統的屬性（設計安全性、速度和訊息內容），故未來研究可嘗試使用經驗為調節變數。

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在文檔中資訊系統成功模型探討消費者轉換意圖-以智慧型手機為例 (頁 76-95)

第五章 結論與建議

第三節 研究限制與後續研究建議