研究限制與後續研究

第五章、研究結論

5.2 研究限制與後續研究

由於社群推廣效果是長期，而且不可能只經過一次活動即可創造推廣國際觀光的效果，本研究僅是先驗證以社群推廣國際觀光方式的有效性，提供未來推廣方式的參考。至於未來長期如何將此效果進一步擴大至數千人，進而創造澎湖的國際觀光氣氛，則仍有待未來進一步的研究與觀察。本次活動的延續性擴增方案，將於今年七月底再舉辦一次五天四夜的澎湖之旅活動。仍然會透過社群推廣的效果來達到推廣澎湖的國際觀光。目前全台已經有台大、政大、交大、成大、

清大等五校學生報名。預期將把此次活動推廣至全國各大專院校全球管理學院，

並歡迎外籍的社會人士共同參與此項研究，以作為永續發展經營研究。

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附錄一、意願調查表

Interest of Participating in

GMBA Mixer Event 2010/4/23-26

(up to 3 nights)

to be held in Penghu (澎湖)

姓名 Chinese Name

English Name Munkhtuya, Enebish University

(Please check )

Taiwan NCTU

NCCU

NCKU

Other:

______________________ (please specify)

Country From

Taiwan

Foreign : _{__}

_Mongolia

________________ (please specify)

Which beach

vacation have you had before:

(Please check

雪梨(Sydney) 黃金海岸(Gold Coast) 坎城(Cannes) 馬賽(Marseille) 拉羅謝爾(La Rochelle) 邁阿密(Miami) 大西洋城(Atlantic City)

Which Asian air travel hub have you been to or passed by:

Seoul Seoul Tokyo Shanghai Singapore Bangkok Hong Kong

If have never been to Penghu (Please check

)

Why:

Never Heard of This Place Not Aware of its Attractiveness

Not Aware of Feasible Means of Transpportation Not Convinient Local Transportation

Not Convinient Air Transportation to go there It is Not Attractive to Visit for me

It is not internationalized for foreigner's visit

If have been to Penghu

(Please check )

How Many times: ______

Number of Year since the Last Visit: ____________

Occasion

:

Individaul/Couple

with Small (3-6) Group

with Large (> 6) Group (Familiar with each other) with Large (> 6) Group (Not Familiar with each other)

How satisfied were you in your last visit:

Highly satisfied Satified

Not Very Satisfied Very Dissatisfied

What was the main reason of your satisfaction?

Great Scenery Great Seafood Great Beach

What was the main reason of your dissatisfaction?

It is Not Attractive for me to Visit

It is not internationalized for foreigner's visit

Interest

(Please check )

Very High High Normal Low Not at All

Whole day 4-island tour Half day spectacular archeological scenery tour

Boat Ride within 30 Minutes

Boat tour for half a day

√

Sun tan on a calm beach Sightseeing of the natural scenery

Local culture activities Firework on 4/24 Taiwanese temple tour Sailing or windsurfing Fresh and all you can eat seafood

Enjoy special local drink Local historical/legend tour

Cost willing to pay for this event per person ( R/T airfare, local transportation

& accommodation)

< NTD 5,000 NTD 5,000 - 8,000 NTD 8,000 - 10,000

Days available (Accommodation) Multiple Choices

4/23 4/24 4/25

Possible accompanying friend/family

Sharing Bed with Me

Sharing Room with

Extra Bed ^None

Suggestion and

special request

Date: 2010/02/20

附錄二、行前問卷

Name: _____________________________

1.Please identify the following persons who you know in degree of awareness:

Person Myself

Don’t

麥范格 Agata Poland NCTU

2. What are the factors leading to your joining this trip?

Please Check 

d) Enjoy interaction with students from other countries

e) Enjoy interaction more with professors

f) Enjoy the cost savings for a trip

3. Which information provided by the organizer was important for you to join the trip?

Please check  ^Most

important

Very

important Important Not important

4. Do you think the Penghu government and local business web sites have sufficient information, in English, about the following subjects?

Please check  ^Most

sufficient

Very

sufficient Sufficient Not sufficient

5. How significant the following benefits do you expect from interacting with students in your own university

Please check  ^Most

significant

Very

significant significant Not significant 6. How significant the following benefits do you expect from interacting with students from other universities?

Please check  Most Very significant Not Not

significant significant significant sure

a) Help in academic study b) Help in career opportunities c) Help in future business opportunities

7. How significant the following benefits do you expect from interacting with students from other countries?

Please check  ^Most

significant

Very

significant significant Not significant

Not sure

1) Help in academic study 2) Help in career opportunities 3) Help in future business opportunities

8. How significant the following benefits do you expect from interacting with professors?

Please check  ^Most

significant

Very

significant significant Not significant

Not sure

1) Help in academic study 2) Help in career opportunities 3) Help in future business opportunities

附錄三回程問卷

Name: _____________________________

1.Please identify the following persons who you know in degree of awareness:

Person Myself

Don’t

麥范格 Agata Poland NCTU

2. Do you think the Penghu government and local business have provided sufficient local information, in English, about the following subjects?

Please check  ^Most

sufficient

Very

sufficient Sufficient Not sufficient

d) Transportation to Penghu airport.

e) Local bus transportation schedule f) Local inter-island boat transportation

g) Weather

3. How significant the following benefits do you expect from interacting with students in your own university

Please check  ^Most

significant

Very

significant significant Not significant 4. How significant the following benefits do you expect from interacting with students from other universities?

Please check  ^Most

significant

Very

significant significant Not significant 5. How significant the following benefits do you expect from interacting with students from other countries?

Please check  ^Most

significant

Very

significant significant Not significant

6. How significant the following benefits do you expect from interacting with professors?

Please check  ^Most

significant

Very

significant significant Not significant

在文檔中以社群經營推廣國際觀光：以澎湖為例 (頁 40-55)

第五章、 研究結論

5.2 研究限制與後續研究

參考文獻

附錄一、意願調查表

Interest of Participating in

GMBA Mixer Event 2010/4/23-26

to be held in Penghu (澎湖)

姓 名 Chinese Name

English Name Munkhtuya, Enebish University

(Please check )

______________________ (please specify)

Country From

Mongolia

Which beach

vacation have you had before:

(Please check

Which Asian air travel hub have you been to or passed by:

If have never been to Penghu (Please check

)

If have been to Penghu

(Please check )

:

Interest

(Please check )

Very High High Normal Low Not at All

√

Suggestion and

special request

Date: 2010/02/20

附錄二、 行前問卷

1.Please identify the following persons who you know in degree of awareness:

附錄三 回程問卷

1.Please identify the following persons who you know in degree of awareness:

第五章、研究結論

姓名 Chinese Name

_Mongolia

附錄二、行前問卷

附錄三回程問卷