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第五章 結論
在二十一世紀的現今,資訊科技以飛快的速度持續地進步,雖然帶來方便、
快捷的生活,但也因更能輕易從事仿冒行為,以致吸引各種仿冒商趁機進入市 場。有鑑於此,世界各國紛紛著手進行保護智慧財產權的行動,而仿冒查緝更是 政府首要面對的課題之一。本文中商品的設定類似 CD、DVD 等數位商品,因 為技術純熟,此類商品的仿冒品幾乎以假亂真,內容、品質皆與正版品相去不遠。
故消費者在選購此類正版商品時,憑藉的不是商品的品質及購買此商品可以得到 的效用,而是憑藉著其對於「正版品」的偏好。
本文引用 Grossman and Helpman (1994) 的政治獻金模型,研究利益團體如 何經由提供政治獻金進行遊說來影響政府仿冒查緝率之決策。本文假設版權為本 國正版廠商擁有,仿冒者則為國外廠商,而由於消費者購買仿冒品為違法行為,
因此本文假設僅國內正版商參與遊說。此外,由於現實中,政府取締盜版有其成 本存在,故本文亦加入查緝成本進行探討,觀察其對政府制定仿冒查緝率的影響。
透過模型推導進行分析,政府的最適仿冒查緝率將會分別視極大化社會福利 函數或政府的目標函數來制定,而其所訂定的仿冒查緝率將依市場規模大小訂為
「零」或「查緝率上限」。17我們可以發現惟有在市場規模為中段時,本國正版 商的遊說可以改變政府仿冒查緝率的制定決策,故此時本國正版商才願意向政府 提供政治獻金。而加入仿冒查緝成本之後,增加了政府取締仿冒品的限制,故最 適查緝率為零的範圍將擴增,當查緝成本愈高,查緝率為零的可能性愈大。並且,
加入查緝成本後,本國正版商願意提供政治獻金的可能性亦將增加;隨著查緝成 本愈高,本國廠商願意提供政治獻金的可能性也會愈高。
與文獻進行比較,相較於本文中設本國有一家正版商,而仿冒商則為外國廠 商,Banerjee (2006) 中假設國內存有正版及盜版兩家廠商。正版商為原來即存在 的廠商,可透過設定一個阻擋進入的價格 (entry-deterring limit price) 或依靠政府 查緝來防止盜版商進入;而仿冒商則可根據正版商及政府的行為,選擇是否進入 市場。在正版商尚未進行遊說時,政府的唯一最適政策為放任盜版 (即不查緝);
然而,當正版商對政府遊說後,政府最適政策則會對仿冒商進行查緝。並且其文 中得到當遊說效率愈高,就愈容易制止仿冒行為。其結果與本文不同的是,在本 文中若市場規模很大,則即使正版商不進行遊說,本國政府亦會進行查緝工作。
本文中假設商品由本國正版商生產且由外國仿冒商進行仿冒,遊說的參與者
17此部分結果和王智賢與楊敦雅 (2008)、王智賢與陳盈竹 (2009) 假設外國正版商進行遊說的查 緝均衡角解情況相同。
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則僅有國內的正版商。但事實上,外國仿冒商亦可能透過遊說外國政府,進而對 本國政府施加壓力。而依據實際狀況,本國國內其實亦存在著仿冒商,故若考慮 到國內仿冒商,將會改變社會福利函數及政府目標函數,如上述 Banerjee (2006) 文中之設定。再者,消費者亦會經由管道進行遊說,因此若將消費者加入遊說的 行列,亦會加深模型的複雜程度。此皆可留待未來作進一步的探討。
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