When do Partitioned Prices Increase Demand? Meta-Analytic and Experimental Evidence . . . . 443 Ajay Abraham, Seattle University, USA
Rebecca Hamilton, Georgetown University, USA
Health Aversion . . . . 445 Chethana Achar, University of Washington, USA
Nidhi Agrawal, University of Washington, USA
The Intensification Effect: Increasing Perceived Repetition Reduces Adaptation When Attending to Distinguishing Aspects . . . 446 Nükhet Agar, Koc University, Turkey
Baler Bilgin, Koc University, Turkey
Knowledge About a Product’s Creator and Its Effect on Product Anthropomorphism . . . . 448 Pankaj Aggarwal, University of Toronto, Canada
Valerie Folkes, University of Southern California, USA
Consumers’ Pro-Environmental Behaviors: The Role of Framing and Emotions . . . . 449 Cesare Amatulli, LUISS University, Italy
Matteo De Angelis, LUISS University, Italy Alessandro M. Peluso, University of Salento, Italy Isabella Soscia, SKEMA Business School, France Richard P. Bagozzi, University of Michigan, USA Gianluigi Guido, University of Salento, Italy
The Effect of Audience Expertise and Information Valence and WOM Transmission . . . . 451 Matteo De Angelis, Luiss University, Italy
Jonah Berger, University of Pennsylvania, USA Chezy Ofir, Hebrew University, Jerusalem
Context Effects in Word-Of-Mouth Communications:
The Effect of Crowdedness on Social Transmission . . . . 453 Irene Consiglio, Erasmus University, Netherlands
Matteo De Angelis, Luiss University, Italy Michele Costabile, Luiss University, Italy
The Role of Desires to Trade on Favorable Terms in Producing the Endowment Effect . . . . 455 Laurence Ashworth, Queen’s University, Canada
Peter Darke, York University, Canada Lindsay McShane, Carleton University, Canada Tiffany Vu, University of Michigan, USA
Identity Refusal and the Non-Drinking Self . . . . 457 Emma Banister, Manchester University, UK
Maria Piacentini, Lancaster University, UK Anthony Grimes, Manchester University, UK
A Liquid Perspective of Consumption . . . . 459 Fleura Bardhi, Cass Business School, City University London, UK
Giana Eckhardt, Royal Holloway University, UK
Examining the Global Boundaries of Mass Customization:
Conventional Configuration Procedures Clash with Holistic Information Processing . . . . 461 Emanuel de Bellis, University of St. Gallen, Switzerland
Christian Hildebrand, University of St. Gallen, Switzerland Kenichi Ito, Nanyang Technological University, Singapore Andreas Herrmann, University of St. Gallen, Switzerland Bernd Schmitt, Columbia University, USA
The Cue-of-the-Cloud Effect: When Cues of Online Information Availability Increase Purchase Intentions and Choice . . . . . 463 Rajesh Bhargave, University of Texas at San Antonio, USA
Antonia Mantonakis, Brock University, Canada Katherine White, University of British Columbia, Canada
Rebel with a (Profit) Cause: How Rebellious Brand Positioning Leads to the Perceived Coolness . . . . 465 Alessandro Biraglia, University of Leeds, UK
J. Joško Brakus, University of Leeds, UK
Making a Discount Feel Like a Favor: How Pairing an Offer with a Favor Request Helps Seal the Deal . . . . 467 Simon J. Blanchard, Georgetown University, USA
Kurt A. Carlson, Georgetown University, USA Jamie D. Hyodo, Pennsylvania State University, USA
Shifting Perceptions of Negative Experiences through Word-of-Mouth:
Episodic Dismissal and Asymmetric Effects of Valence on Consumer Evaluations . . . . 470 Daniel C. Brannon, Arizona State University, USA
Adriana Samper, Arizona State University, USA
How Goal Distance Influences Regulatory Focus in Goal Pursuit . . . . 472 Olya Bullard, University of Winnipeg, Canada
Rajesh V. Manchanda, University of Manitoba, Canada
Go Green or Go God? Religiosity Reduces Pro-Environmental Behaviors . . . . 474 Frank Cabano, University of Kansas, USA
Ahreum Maeng, University of Kansas, USA Sanjay Mishra, University of Kansas, USA
Developing a Behavior-Based Measure of Online Brand-Engagement . . . . 476 Colin Campbell, Kent State University, USA
Robert D. Jewell, Kent State University, USA Cathy Hessick, Kent State University, USA The Art of Brand Name-Dropping:
A Dual Attribution Model of Conspicuous Consumption . . . . 478 Christopher Cannon, Northwestern University, USA
Derek D. Rucker, Northwestern University, USA
Can Buying a Product with a Cause Make Us Better People?
Licensing Effect after Purchasing a Product with a Cause . . . . 480 Chun-Tuan Chang, National Sun Yat-sen University, Taiwan
Xing-Yu Chu, National Sun Yat-sen University, Taiwan Zhao-Hong Cheng, National Sun Yat-sen University Dickson Tok, National Sun Yat-sen University
Being Correct or Feeling Protected:
A Process Account of the Effect of Personal Control on Product Information Processing . . . . 482 Anne-Sophie Chaxel, Virginia Tech, USA
The Effect of Anthropomorphism on Consumer Preference . . . . 484 Echo Wen Wan, University of Hong Kong, China
Rocky Peng Chen, University of Hong Kong, China Liyin Jin, Fudan University, China
Double Mental Discounting: How a Single Promotional Rebate Feels Twice as Nice . . . . 486 Andong Cheng, Pennsylvania State University, USA
Cynthia Cryder, Washington University, USA Do Touch Screen Users Feel More Engaged?
The Impact of Touch Interfaces on Online Shopping . . . . 488 Sorim Chung, University of California Riverside, USA
Service Recovery Observer Paradox:
Using Negative Facebook Comments to Signal Trust and Honesty . . . . 489 Brent Coker, University of Melbourne, Australia
Victoria Shaw, University of Melbourne, Australia
The Undercover Altruist: When Doing Good Is Socially Awkward . . . . 491 Jan-Willem Bolderdijk, University of Groningen, The Netherlands
Gert Cornelissen, Universitat Pompeu Fabra, Spain
Pleasure as an Ally of Healthy Eating? Contrasting Visceral and Epicurean
Eating Pleasure and their Association with Portion Size Preferences and Wellbeing . . . . 492 Yann Cornil, University of British Columbia, Canada
Pierre Chandon, INSEAD, France
Creating Hybridity: The Case of American Yoga . . . . 494 Gokcen Coskuner-Balli, Chapman University, USA
Burcak Ertimur, Fairleigh Dickinson University, USA
Acculturation and Remasculation . . . . 498 Angela Gracia B. Cruz, Monash University, Australia
Margo Buchanan-Oliver, University of Auckland, New Zealand
Questing for Capital: Tourism as Acculturation Practice . . . . 500 Angela Gracia B. Cruz, Monash University, Australia
Margo Buchanan-Oliver, University of Auckland, New Zealand
Competitive Forces When Choosing from Assortments of Varying Size:
How Holistic Thinking Mitigates Choice Overload . . . . 502 Ilgim Dara, University of Massachusetts, Amherst, USA
Elizabeth G. Miller, University of Massachusetts, Amherst, USA A Framework For Exploring Consumer Motivation Across
The Spectrum of Consumer-Brand Connections Using Utopian Theory . . . . 504 Rebecca Dare, The University of Melbourne, Australia
Angela Paladino, The University of Melbourne, Australia Yoshihisa Kashima, The University of Melbourne, Australia Adult Food Insecurity and the Hunger-Obesity Paradox:
Are these distinct consumer segments? . . . . 506 Debra M. Desrochers, University of Westminster, UK
Stephan Dahl, University of Hull, UK
So Many Selves: The Effect of Self-Complexity on Attitudes toward Identity Goods . . . . 508 Sara Loughran Dommer, Georgia Institute of Technology, USA
Nicole Verrochi Coleman, University of Pittsburgh, USA Karen Page Winterich, Pennsylvania State University, USA
Follow Your Curiosity, You Won’t Regret It:
How Disconfirmed Expectations Will Not Always Result in Dissatisfaction . . . . 510 Liesbet Van den Driessche, Ghent University, Belgium
Iris Vermeir, Ghent University, Belgium Mario Pandelaere, Ghent University, Belgium Exploring the Effectiveness of the Label “NEW”
in Product Packaging and Advertising . . . . 512 Jiska Eelen, VU University Amsterdam, The Netherlands
Bram Van den Bergh, Erasmus University Rotterdam, The Netherlands Peeter W. J. Verlegh, VU University Amsterdam The Netherlands
The “Lock-in” Effect of Multiple Payments on Defection Decisions over Time . . . . 514 Danit Ein-Gar, University of California at Berkeley, USA
Irit Nitzan, Tel-Aviv University, Israel
How the Disclosure of Nutrition Information with
Different ‘Per-Serving Basis’ Affects Sales Volume . . . . 516 Ossama Elshiewy, University of Goettingen, Germany
Steffen Jahn, University of Goettingen, Germany Yasemin Boztug, University of Goettingen, Germany Trust and Reputation in the Sharing Economy:
The Role of Personal Photos in Airbnb . . . . 518 Eyal Ert, The Hebrew University of Jerusalem, Israel
Aliza Fleischer, The Hebrew University of Jerusalem, Israel Nathan Magen, The Hebrew University of Jerusalem, Israel Considering the Role of Identity Cultivation Stage in
Symbolic Self-Completion and Self-Retention . . . . 520 Robert E. Kleine, III, Ohio Northern University, USA
Susan Schultz Kleine, Bowling Green State University, USA Douglas R. Ewing, Bowling Green State University, USA
Extending the Sociocultural Perspective on Value Creation:
the Role of Object Circulation in Consumer Collectives . . . . 522 Bernardo Figueiredo, RMIT University, Australia
Daiane Scaraboto, Escuela de Administración, Pontificia Universidad Católica de Chile
Dishonest Conspicuous Consumption Leads to Social Costs Imposed by Social Equals . . . . 524 Samuel Franssens, KULeuven, Belgium
Siegfried Dewitte, KULeuven, Belgium
Perceived Employee’s Authenticity - What Is It?
How Can It Be Measured? Does It Affect Customer Behavior? . . . . 526 Kristine Fritz, University of Basel, Switzerland
Verena Schoenmueller, University of Basel, Switzerland Manfred Bruhn, University of Basel, Switzerland
How Cultural Capital Shapes Green Product Preferences Among Materialists . . . . 527 Pia Furchheim, University of Lausanne, Switzerland
Steffen Jahn, University of Goettingen, Germany
The Effect of Power Distance Belief and Status Demotion in Hierarchical Loyalty Programs . . . . 529 Huachao Gao, University of Texas at San Antonio, USA
Yinlong Zhang, University of Texas at San Antonio, USA
Wanting Ever More: Accumulation Procedure Motivates Continued Possession Acquisition . . . . 531 Yan Zhang, National University of Singapore, Singapore
Leilei Gao, Chinese University of Hong Kong, China
Waiting to Give: The Effects of Waiting on Future Behavior . . . . 533 Ashley Craig, Harvard Business School, USA
Ellen Garbarino, University of Sydney, Australia Stephanie Heger, Washington University, USA Robert Slonim, University of Sydney, Australia
“Thank Me for Hosting:” The Role of Reciprocity in Sharing . . . . 534 Alina Geiger, University of Bayreuth, Germany
Claas Christian Germelmann, University of Bayreuth, Germany
Understanding the Mechanisms Behind Consumers’ Appreciation of Editorial Support . . . . 536 Claas Christian Germelmann, University of Bayreuth, Germany
Andrea Groeppel-Klein, Saarland University, Germany Activating Multiple Facets of the Self:
How Identity Facets and Brand Personality Can Influence Self-Brand Connections . . . . 538 Marilyn Giroux, Concordia University, Canada
Bianca Grohmann, Concordia University, Canada
Sharing My Way or Your Way? Institutional Alignment of Ideological Tensions and Justice Narratives Within a Sharing
Community . . . . 540 Johanna F. Gollnhofer, University of St. Gallen, Switzerland
Katharina Hellwig, HEC Lausanne, Switzerland Felicitas Morhart, HEC Lausanne, Switzerland
Taste the Waste – Constructing New Moralities through Taboo Consumption . . . . 542 Johanna F. Gollnhofer, University of St. Gallen, Switzerland
You are What (and How, and with Whom) You Eat:
Effects of Food Identity on Preferences, Choice and Consumption . . . . 543 Lauren Grewal, University of Pittsburgh, USA
Cait Lamberton, University of Pittsburgh, USA Nicole Coleman, University of Pittsburgh, USA
“Self-fulfilling Prophecies” – The Impact of Age Stereotypes and
Patronizing Speech on Consumers’ Cognitive Performance . . . . 545 Andrea Groeppel-Klein, Saarland University, Germany
Helfgen Jennifer, Saarland University, Germany Spilski Anja, Saarland University, Germany Chroma Looms Large:
The Influence of Color Saturation on Attention and Size Perceptions . . . . 546 Henrik Hagtvedt, Boston College, USA
S. Adam Brasel, Boston College, USA Lots to Do or Lots of Ways to Do It?
The Role of Mood and Mindset on Goal Motivation . . . . 548 Eunjoo Han, University of Texas, USA
Andrew D. Gershoff, University of Texas, USA
Identity Integration Predicts Indecisiveness in Identity-Relevant Decision-Making Tasks: Management of Multiple Identities Matters . . . . 549
Kathrin Hanek, University of Michigan, USA Fiona Lee, University of Michigan, USA
Knowing Your Role: The Effect of Reputation Signals on Participation Intentions . . . . 550 Sara Hanson, University of Oregon, USA
Lan Jiang, City University of Hong Kong, China Darren Dahl, University of British Columbia, Canada
Tie Signaling . . . . 552 Daniel He, Columbia University, USA
Ran Kivetz, Columbia University, USA
The Facebook Mindset Effect: Incidental Exposure to Facebook Increases Consumers’ Other-Focus and Promotes Conservative Product Choices . . . . 553
Christian Hildebrand, University of St.Gallen, Switzerland Tobias Schlager, University of St.Gallen, Switzerland Gerald Häubl, University of Alberta, Canada
Andreas Herrmann, University of St.Gallen, Switzerland
Antiservice and Healthcare Consumers: A Tale of Two Environments . . . . 555 Ronald Paul Hill, Villanova University, USA
Paul Hill, Dartmouth University, USA
Compensatory Contagion: Social Identity Threat and Celebrity Contagion . . . . 557 Sean Hingston, York University, Canada
Justin McManus, York University, Canada
The Influence of a Maximizing versus Satisficing Orientation on the
Evaluation of Desirability and Feasibility Attributes . . . . 559 Meng-Hua Hsieh, Pennsylvania State University-Harrisburg, USA
Richard Yalch, University of Washington, USA Edwin Love, Western Washington University, USA
To Share or Not to Share: The Ironic Effects of Sharing on Consumer Memory . . . . 560 Li Huang, University of South Carolina, USA
Priyali Rajagopal, University of South Carolina, USA Regain Attention with Brightness:
Effects of Jealousy on Preferences for Brightly Colored Products . . . . 562 Xun (Irene) Huang, Nanyang Technological University, Singapore
Ping Dong, University of Toronto, Canada
Robert S. Wyer, Jr., The Chinese University of Hong Kong, China Going Green, Going Feminine:
How Green Appeal Influences Products Targeting Consumers of Different Genders . . . . 564 Yunhui Huang, Nanjing University, China
Echo Wan, University of Hong Kong, Hong Kong, China The Dynamic Interplay between
Structure, Anastructure and Antistructure in Extraordinary Experiences . . . . 565 Katharina C. Husemann, Royal Holloway University of London, UK
Giana M. Eckhardt, Royal Holloway University of London, UK Reinhard Grohs, Private University Seeburg Castle, Austria Raluca E. Saceanu, University of Innsbruck, Austria
How Squeeze Tubes Affect Consumption Volume . . . . 567 Elke Huyghe, Ghent University, Belgium
Maggie Geuens, Ghent University & Vlerick Business School, Belgium Iris Vermeir, Ghent University, Belgium
Cognitive Dissonance Drives Politically Motivated Consumption as
Evidenced Through Asymmetric Willingness to Sacrifice Utility . . . . 569 Chris Hydock, Georgetown University, USA
Anne Wilson, Georgetown University, USA Kurt Carlson, Georgetown University, USA
Beyond Skepticism: Can Accessing Persuasion Knowledge Bolster Credibility? . . . . 570 Mathew S. Isaac, Seattle University, USA
Kent Grayson, Northwestern University, USA
Abstract Goal and External Reference-Point Interaction in Food Decision Making . . . . 572 Jutta Schuch, University of Goettingen, Germany
Steffen Jahn, University of Goettingen, Germany Yasemin Boztug, University of Goettingen, Germany Should Luxury Brands Shout or Whisper?
The Effects of Brand Prominence on Consumer Perceptions of Responsible Luxury . . . . 574 Catherine Janssen, IESEG School of Management, France
Joëlle Vanhamme, EDHEC Business School, France Sina Leblanc, EDHEC Business School, France Who is the Person in Need?
Combining Message Framing and Social Distance to Promote Pro-social Health Behaviors . . . . 576 Laurie Balbo, Montpellier Business School, France
Florence Jeannot, INSEEC Business School, France Justine Estarague, Montpellier Business School, France
Continue or Give Up? How Publicity and Self-Monitoring Influence Goal Persistence . . . . 578 Jenny Jiao, University of Iowa, USA
Cathy Cole, University of Iowa, USA
Yael Zemack-Rugar, University of Central Florida, USA
The Politics of Target Marketing . . . . 580 Guillaume D. Johnson, CNRS, Dauphine Recherches en Management, France
Romain Cadario, IÉSEG School of Management, France Sonya A. Grier, American University, USA
Nonfunctional Self-Customization Enhances Product Performance . . . . 582 Ulrike Kaiser, WU Vienna, Austria
Martin Schreier, WU Vienna, Austria Chris Janiszewski, University of Florida, USA
Shared Brand Consumption and Relational Brand Connections . . . . 584 Selcan Kara, University of Connecticut, USA
Anna J. Vredeveld, Berry College, USA
Consumer Ambivalence in Intergenerational Settings . . . . 586 Katerina Karanika, University of Exeter, UK
Margaret Hogg, Lancaster University, UK
Self-Compassion, Social Comparison and Coping Strategies:
The Case of Downwardly Mobile Consumers . . . . 588 Katerina Karanika, University of Exeter, UK
Margaret Hogg, Lancaster University, UK
Fertility and Women’s Desire for Luxury Products . . . . 590 Aekyoung Kim, Rutgers University, USA
Kristina Durante, Rutgers University, USA Vladas Griskevicius, University of Minnesota, USA Two Different Paths, One Destination:
How Money-Views and Self-Views Jointly Influence Saving Behavior . . . . 592 Min Jung (MJ) Kim, Texas A&M University, USA
Haipeng (Allan) Chen, Texas A&M University, USA Yanliu Huang, Drexel University, USA
Moral Malleability and Morality Matching:
Consumer Deviance in Response to Company Wrongdoing . . . . 594 Yuliya Komarova Loureiro, Fordham University, USA
Kelly Haws, Vanderbilt University, USA
William Bearden, University of South Carolina, USA Surprise Her But Not Him:
Gender Differences in The Valuation And Choice of Positive Surprises . . . . 596 Aleksandra Kovacheva, University of Pittsburgh, USA
Hristina Nikolova, Boston College, USA Cait Lamberton, University of Pittsburgh, USA I Shared What You Did Last Summer:
Indirect Impression Management and Subsequent Prosocial Behaviors . . . . 597 Kirk Kristofferson, Arizona State University, USA
Katherine White, University of British Columbia, Canada Does Sparing the Rod Spoil the Child?
How Praising, Scolding, and Assertive Tone can Encourage Pro-Social Behavior . . . . 599 Ann Kronrod, Michigan State University, USA
Amir Grinstein, Northeastern University, USA
All for One and One for All: Individual Vicarious Goal Fulfillment in Group Contexts . . . . 601 Katina Kulow, University of Louisville, USA
Thomas Kramer, University of California Riverside, USA Kara Bentley, University of South Carolina, USA
The Last One on Roll Call, the Last One to Leave the Store:
The Last Name Effect and Unplanned Shopping . . . . 602 Didem Kurt, Boston University, USA
J. Jeffrey Inman, University of Pittsburgh, USA Jennifer J. Argo, University of Alberta, Canada
Two Different Views on the World Around Us: The World of Uniformity versus Diversity . . . . 603 JaeHwan Kwon, Baylor University, USA
Dhananjay Nayakankuppam, University of Iowa, USA
Does Money Buy Economic Value or Happiness? . . . . 605 Kelly Kiyeon Lee, Oklahoma State University, USA
Min Zhao, University of Toronto, Canada
Ying Zhao, Hong Kong University of Science and Technology, Hong Kong Is Your Boss Driving a Mercedes? How Consumers Perceive
Higher Status Others’ Conspicuous Consumption In The Workplace . . . . 607 Saerom Lee, University of Texas at San Antonio, USA
Lisa E. Bolton, The Pennsylvania State University, USA
Cause-related Marketing Campaigns: Mutually Beneficial or Risky For Charities? . . . . 609 Marijke C. Leliveld, University of Groningen, The Netherlands
Jan-Willem Bolderdijk, University of Groningen, The Netherlands Rowan Blinde-Leerentveld, University of Groningen, The Netherlands
When Precision Protects: Precise Product Information as a Source of Control . . . . . 610 Christophe Lembregts, Erasmus University Rotterdam, The Netherlands
Mario Pandelaere, Ghent University, Belgium Marketer Legitimacy in Participatory Media:
Negotiating the Acceptance of Marketing Communication on Reddit . . . . 611 Ella Lillqvist, Aalto University School of Business, Finland
Johanna Moisander, Aalto University School of Business, Finland
A. Fuat Firat, University of Texas – Pan American, USA & Aalto University School of Business, Finland
When Dress Does Not Impress: The Negative Effects of Using Luxury Goods . . . . 613 Lily Lin, California State University, Los Angeles, USA
Karl Aquino, University of British Columbia, Canada
Mood Repair for a Steal: The Effect of Social Exclusion on Shoplifting Intention . . . . 615 Christopher Ling, University of South Carolina, USA
Thomas Kramer, University of California, Riverside, USA I Don’t Know You Anymore:
The Dark Side of Brand Logo Change and Mitigating the Negative Effects . . . . 617 Richie L. Liu, Oklahoma State University, USA
Jeff Joireman, Washington State University, USA David Sprott, Washington State University, USA Eric Spangenberg, University of California – Irvine, USA
Using Food Reinforcer to Shape Children’s Non-Food Behavior
Modifies Children’s Food Preference . . . . 618 Ji Lu, Dalhousie University, Canada
Suhong Xiong, Chongqing Technology and Business University, China Narendra Arora, The INCLEN Trust International, India
Laurette Dubé, McGill University, Canada
Unpacking the Effects of Status on Creativity . . . . 620 Zhi Lu, Pennsylvania State University, USA
Xiaojing Yang, University of Wisconsin-Milwaukee, USA Na Wen, City University of Hong Kong, China The Exciting Asymmetry Effect:
The Interplay of Logo Design and Brand Personality on Brand Equity . . . . 622 Jonathan Luffarelli, City University London, UK
Antonios Stamatogiannakis, IE University, Spain Haiyang Yang, Johns Hopkins University, USA
The Neglected Ambivalent Emotion of Pity: Conceptualization and Potential (Complex) Effects on Charitable Behavior . . . . 624 Renaud Lunardo, Kedge Business School, France
Valery Bezençon, Université de Neuchâtel, Switzerland
The Moderating Effect of Consumer Skepticism, Group Empowerment,
Face Losing and Emotional Contagion on Customers’ Aggressive Behaviors . . . . 626 Jun M Luo, Nottingham University Business School China
Martin J Liu, Nottingham University Business School China Ruizhi Yuan, Nottingham University Business School China Natalia Yannopoulou, New Castle University Business School, UK
The Visual Minority Effect on Children’s Choice and Consumption . . . . 628 Michal Maimaran, Northwestern University, USA
Yuval Salant, Northwestern University, USA
The Stability Heuristic: How Round Numbers Increase the
Perception of How Long Product Characteristics Last . . . . 630 Jorge Pena-Marin, University of Texas at San Antonio, USA
Rajesh Bhargave, University of Texas at San Antonio, USA
The Persuasiveness Power of Round Numbers: A Construal Level Theory Perspective . . . . 631 Jorge Pena-Marin, University of Texas at San Antonio, USA
Dengfeng Yan, University of Texas at San Antonio, USA
Timely Vices and Virtues . . . . 632 Rafay Siddiqui, University of South Carolina, USA
Frank May, Virginia Tech, USA
Ashwani Monga, Rutgers University, USA
Austere Times: Male Experiences of Liminal Vulnerability . . . . 633
Austere Times: Male Experiences of Liminal Vulnerability . . . . 633