The Asymmetric Effect of Temporal Horizon on Our Preferences for Vice and Virtue . . . . 780 Subimal Chatterjee, School of Management, Binghamton University, USA
Zecong (Herman) Ma, School of Management, Binghamton University, USA Yilong (Eric) Zheng, School of Management, Binghamton University, USA Sugarfree Chocolate is Not a Chocolate:
How Contextual Goal Salience Influences Choice of Healthful Indulgences . . . . 780 Chamrong Cheam, Grenoble Ecole de Management, France
Carolina O.C. Werle, Grenoble Ecole de Management, France Olivier Trendel, Grenoble Ecole de Management, France
Movie-Induced Tourism- Dual-Route Promotion of Destination . . . . 781 Annie Chen, University of Westminster, UK
Norman Peng, University of Salford, UK
Kuang-peng Hung, Ming Chuan University, Taiwan
The Eyes of Consumers Differ From Those of Designers . . . . 781 Yu-Shan Athena Chen, Department of Business Administration, National Chengchi University, Taiwan
Wei-Ken Hung, Department of Industrial Design, National United University, Taiwan Lien-Ti Bei, Department of Business Administration, National Chengchi University, Taiwan
Lin-Lin Chen, Department of Industrial and Commercial Design, National Taiwan University of Science and Technology, Taiwan
My Imperfection Only Keeping within Myself – the Self Negatively-Accepted Bias . . . . 781 Yin-Hui Cheng, National Taichung University of Education, Taiwan
Annie P. Yu, National Chung Cheng University, Taiwan Shih-Chieh Chuang, National Chung Cheng University, Taiwan Chao-Feng Lee, National Chung Cheng University, Taiwan Mixing Mountains and Molehills:
The Influence of Ambiguous Sustainability Disclosures on Evaluation and Choice . . . . 781 Yoon-Na Cho, Villanova University, USA
Robin Soster, University of Arkansas, USA Scot Burton, University of Arkansas, USA Her Beauty Results in Your Sorrow:
The Effects of Envy toward Attractive Spokespersons in Advertising . . . . 781 Hsuan-Yi Chou, Institute of Marketing Communication, National Sun Yat-sen University, Taiwan
Shu-Shan Chen, Institute of Marketing Communication, National Sun Yat-sen University, Taiwan Consumer Responses towards Limited-Time vs
Limited-Quantity Scarcity Messages in Price Promotions . . . . 782 Hsuan-Yi Chou, Institute of Marketing Communication, National Sun Yat-sen University, Taiwan
Hsin-Hsien Liu, Department of Asia-Pacific Industrial and Business Management, National University of Kaohsiung, Taiwan Shao-Hua Chen, Institute of Marketing Communication, National Sun Yat-sen University, Taiwan
The Concept of Found Time . . . . 782 Jaeyeon Chung, Columbia University, USA
Claire Tsai, University of Toronto, Canada
Leonard Lee, National University of Singapore, Singapore Donald Lehmann, Columbia University, USA
How Consumers Use Found Time . . . . 782 Jaeyeon Chung, Columbia University, USA
Leonard Lee, National University of Singapore, Singapore Claire Tsai, University of Toronto, Canada
Donald Lehmann, Columbia University, USA
Where are all the Black Women? A Look Inside the Misrepresentation
and Underrepresentation of Black Women in Modern Marketing Campaigns . . . . 782 Alexandria Clark, Claflin University, USA
Na Xiao, Laurentian University, Canada Not Opening the Envelope:
The Role of Emotions and Information Avoidance in Debt Management . . . . 782 Anna Custers, Saïd Business School, University of Oxford
How and Why Restricting Product Returns and
Varying Product Return Policies Impact Consumers . . . . 783 Lynn Dailey, Capital University, USA
The Work of Mapping and the Mapping of Work:
Prosumption, Psychological Ownership, and User Citizenship in Crowdsourced Maps . . . . 783 Aron Darmody, Suffolk University, Boston MA, USA
Mujde Yuksel, Suffolk University, Boston MA, USA Meera Venkatraman, Suffolk University, Boston MA, USA Why does Animosity Negatively Affect Product Attitudes?
Considering the Role of Anticipated Future Regret . . . . 783 Ahmad Daryanto, Lancaster University, UK
Laura Salciuviene, Lancaster University, UK Chihling Liu, Lancaster University, UK
Materialism and Detectably Counterfeited Goods: The Mediating Role of Embarrassment . . . . 783 Alexander Davidson, Concordia University, Canada
Marcelo Nepomuceno, HEC Montreal, Canada Michel Laroche, Concordia University, Canada
Pharmaceutical Advertising and the Role of Hope . . . . 783 Marjorie Delbaere, University of Saskatchewan, Canada
Erin Willis, University of Memphis, USA
Revealing and Erasing Consumers’ Preference for their Values and Identities . . . . 783 Alexander DePaoli, Stanford University, USA
Itamar Simonson, Stanford University, USA
Are Consumers Ready for “Made in the World”?
Acceptance and Consequence of “Made in the World” Label . . . . 784 Ruby Dholakia, University of Rhode Island, USA
Jingyi Duan, University of Rhode Island, USA Miao Zhao, Roger Williams University, USA
Psychological Ownership as a Precursor to Sunk Cost Effects . . . . 784 Stephan Dickert, WU Vienna University of Economics and Business, Austria
Bernadette Kamleitner, WU Vienna University of Economics and Business, Austria Erdem Geveze, WU Vienna University of Economics and Business, Austria Sophie Süssenbach, WU Vienna University of Economics and Business, Austria Plush Bear or Metallic Bear?
The Effect of Social Exclusion on Consumer Preference for Different Product Textures . . . . 784 Ying Ding, School of Business, Renmin University of China, China
Xiushuang Gong, School of Business, Renmin University of China, China Lili Wang, School of Management, Zhejiang University, China
Large Assortments Are a Double-edged Sword: How Perceived Variety and
Perceived Choice Difficulty Jointly Predict Consumers’ Satisfaction . . . . 784 Michael Dorn, University of Bern, Switzerland
Adrian Brügger, University of Bern, Switzerland Claude Messner, University of Bern, Switzerland Consumers and Their Celebrity Brands:
How Narratives Impact Attachment Through Communal Relationship Norms . . . . 784 Bennie Eng, Marshall University, USA
Cheryl Burke Jarvis, Southern Illinois University, USA
Don’t Surprise Me: The Effects of Social Exclusion on Uncertainty Intolerance . . . . 785 Linying FAN, Hong Kong Polytechnic University, Hong Kong
Yuwei JIANG, Hong Kong Polytechnic University, Hong Kong
Banking Happiness . . . . 785 Ali Faraji Rad, Nanyang Technological University, Singapore
Leonard Lee, National University of Singapore, Singapore
When Disgust Puts You Down:
The Effect of Disgust Exposure on Consumers’ Identity and Compensatory Consumption . . . . 785 Elena Fumagalli, HEC Paris, France
L. J. Shrum, HEC Paris, France When Objects Are Not Contagious:
Distinguishing Between Essence, Contagion, and Authenticity . . . . 785 Chelsea Galoni, Northwestern University, USA
Brendan Strejcek, Northwestern University, USA Kent Grayson, Northwestern University, USA
Does Size Matter? Only When They Touch: Package Size and Scale of Contamination . . . . 785 Chelsea Galoni, Northwestern University, USA
Derek Taylor, University of Guelph, Canada Theodore J. Noseworthy, York University, Canada Consuming to Make Me Feel Good about Myself:
The Effect of Self-Threat on Preferences for Socially Responsible Products . . . . 785 Huachao Gao, University of Texas at San Antonio, USA
Yiren Dong, Nanjing University, China
Can Shape Symbolism Be Used to Manage Taste Expectations? . . . . 786 Fei Gao, HEC Paris, France
Tina Lowrey, HEC Paris, France LJ Shrum, HEC Paris, France
Does Thematic Advertising Congruence/Incongruence Matter?
Insights from a Qualitative and an Experimental Study . . . . 786 Claas Christian Germelmann, University of Bayreuth, Germany
Jean-Luc Herrmann, University of Lorraine, CEREFIGE, France Matthieu Kacha, University of Lorraine, CEREFIGE, France Peter Darke, Schulich School of Business,York University, Canada Johanna Bauer, University of Bayreuth, Germany
Magdalena J. Nowak, University of Bayreuth, Germany
Getting Credit for CSR: When Money Doesn’t Talk . . . . 786 Rachel Gershon, Washington University, USA
Cynthia Cryder, Washington University, USA
Product Curvature Preferences: A Theory of Self-Concept . . . . 786 Tanuka Ghoshal, Indian School of Business, India
Rishtee Batra, Indian School of Business, India Peter Boatwright, Carnegie Mellon University, USA How Perceived Behavioral Control Can Influence
Pro-Environmental Behaviors for Individuals . . . . 786 Marilyn Giroux, Concordia University, Canada
Frank Pons, Laval University, Kedge Business School, France Lionel Maltese, Kedge Business School, France
What it Makes: How Product Outcome Salience Increases Recycling Intentions . . . . 787 Gabriel Gonzales, Pennsylvania State University, USA
Karen Winterich, Pennsylvania State University, USA
Effects of Consumer Envy on Attitudes Toward Peers . . . . 787 R. Justin Goss, Colorado State University, Pueblo, USA
David Silvera, University of Texas at San Antonio, USA Jill Sundie, Virginia Tech, USA
Reciprocation Anxiety: On the Development, Validation, and use of the “Reciprocation Anxiety Scale”(RAS) . . . . 787 Li Gu, Sun Yat-sen University, China
Wenwen Xie, Sun Yat-sen University, China Xinyue Zhou, Sun Yat-sen University, China
Consumer Reactions to Brand Scandals: The Role of Brand Authenticity . . . . 787 Amélie Guèvremont, École des sciences de la gestion, Université du Québec à Montréal (ESG UQAM), Canada
Bianca Grohmann, John Molson School of Business, Concordia University, Canada
The Effectiveness of Deservingness-Based Advertising Messages:
The Role of Product Knowledge and Belief in a Just World . . . . 787 Carolyn L. Hafer, Brock University, Canada
Antonia Mantonakis, Brock University, Canada Regan Fitzgerald, Brock University, Canada Anthony, F. Bogaert, Brock University, Canada
Willingness to Eat Insects as Food is Predicted by Disgust Sensitivity and Cooking . . . . 787 Eric Hamerman, Iona College, USA
Decision by Sampling And Better/Worse-Than-Average Effects . . . . 788 John Han, Tepper School of Business, Carnegie Mellon University, USA
Christopher Olivola, Tepper School of Business, Carnegie Mellon University, USA
Affect- or Others-as-Information? The Influence of Affect on Judgment across Cultures . . . . 788 Lee Hasidim, Ben-Gurion University of the Negev, Israel
Hila Riemer, Ben-Gurion University of the Negev, Israel
Customer-to-Customer Interaction, Service Satisfaction and Cultural Differences:
An Affective Approach . . . . 788 Marloes Heijink, Hong Kong Polytechic University, China
Yuwei Jiang, Hong Kong Polytechic University, China Gerald J. Gorn, Hong Kong Polytechic University, China
Effects of Ego Depletion on Information Search and Product Assessment . . . . 788 José Mauro Hernandez, Centro Universitário da FEI, Brazil
Frank Kardes, University of Cincinnati, USA Haptic Product Configuration:
The Influence of Multi-Touch Devices on Experiential Consumption and Sales . . . . 788 Christian Hildebrand, University of St. Gallen, Switzerland
Jonathan Levav, Stanford University, USA
Andreas Herrmann, University of St. Gallen, Switzerland
The Influence of Emotional Responses on Service Recovery Efforts . . . . 788 Krista Hill, Bridgewater State University, USA
Jennifer Yule, Northeastern University, USA
The Impact of Service Recovery Strategies on Consumer Responses:
A Conceptual Model and Meta-Analysis . . . . 789 Krista Hill, Bridgewater State University, USA
Anne Roggeveen, Babson College, USA Dhruv Grewal, Babson College, USA
More Than Words: A Psycholinguistic Perspective on the
Properties of Effective Brand Slogans . . . . 789 Brady Hodges, Texas A&M University, USA
Caleb Warren, Texas A&M University, USA Zachary Estes, Bocconi University, Italy
The Effect of Bicultural Identity on Consumer Preference . . . . 789 JungHwa Hong, University of Texas at Tyler, USA
Chien-Wei Lin, State University of New York at Oneonta, USA
Affectual Assemblage: Consumption Text and Market Emergence . . . . 789 Gry Høngsmark Knudsen, University of Southern Denmark, Denmark
Dannie Kjeldgaard, University of Southern Denmark, Denmark
Is Less More for Cause-Related Marketing . . . . 789 Katharine Howie, The University of Mississippi, USA
Lifeng Yang, The University of Mississippi, USA
Revolt and Redemption: Materialism as an Attempt to Cope with Perceived Injustice . . . . 789 Feifei Huang, Chinese University of Hong Kong, China
Robert S. Wyer, Chinese University of Hong Kong, China
Better the Devil You Don’t Know: Collective Control Power and Social Comparisons . . . . 790 Li Huang, University of South Carolina, USA
Thomas Kramer, University of California Riverside, USA
Effects of Time Horizons on Perceived Meaningfulness of Purchases:
Interaction of Price and the Consumption Types . . . . 790 Hyunjoo Im, University of Minnesota, USA
Jayoung Koo, University of Minnesota, USA Minjung Park, University of Minnesota, USA
The GroupSolver Method for Quantifying Qualitative Research . . . . 790 Aarti Ivanic, University of San Diego, USA
Claudiu Dimofte, San Diego State, USA Maros Ivanic, GroupSolver, Inc., USA Rasto Ivanic, GroupSolver, Inc., USA
Blowing in the Wind: How Wind Direction Influences Agentic Motivation . . . . 790 Anoosha Izadi, University of Houston, USA
Melanie Rudd, University of Houston, USA Vanessa M. Patrick, University of Houston, USA
When Parts form the Whole: Memory Conservation leads to Enhanced Attitude . . . . 790 Gaurav Jain, University of Iowa, USA
Sunaina Shrivastava, University of Iowa, USA Dhananjay Nayakankuppam, University of Iowa, USA Gary Gaeth, University of Iowa, USA
I Am Feeling the Urge to Clean Out My Closet:
How the Mere Thought of Change Influences Product Disposal Decisions . . . . 791 Yuwei Jiang, Hong Kong Polytechic University, China
Leilei Gao, Chinese University of Hong Kong, China
The link Between Self-Construal, Environmental Concern and
Response to Green Ad Claims – a Cross Cultural Comparison . . . . 791 Pradnya Joshi, Michigan State University, USA
When the Quest for the Best Backfires: Maximizing Impairs Self-Control . . . . 791 SungJin Jung, Seoul National University, South Korea
Antecedents of Consumers’ Desire for Unique Products: A Cross-Cultural Comparison . . . . 791 Jae Min Jung, California State Polytechnic University-Pomona, USA
Kawpong Polyorat, Khonkaen University, Thailand Kyeong Sam Min, University of New Orleans, USA Employing a Relationship Perspective to
Determine Customer Engagement Value in Service Contexts . . . . 791 Velitchka Kaltcheva, Loyola Marymount University, USA
Anthony Patino, University of San Francisco, USA Dennis Pitta, University of Baltimore, USA Michael Laric, University of Baltmore, USA
Consumers with Depleted Self-Control Choose Less Variety . . . . 791 Cansu Karaduman, HEC Lausanne, Switzerland
Joseph Lajos, HEC Lausanne, Switzerland
Playing Video Games as a Consumption Experience . . . . 792 Henri Kemppi, University of Turku, Finland
The Role of Other Customers during Self-service Technology Failure . . . . 792 Seo Young Kim, Seoul National University, South Korea
Youjae Yi, Seoul National University, South Korea
Nostalgia on Local Consumption Behavior . . . . 792 Young K. Kim, University of Iowa, USA
Jing (Alice) Wang, University of Iowa, USA Catherine A. Cole, University of Iowa, USA
Red Flag! The Effect of Fake Reviews on Consumer Evaluations . . . . 792 James Kim, University of Maryland, USA
Jared Watson, University of Maryland, USA Amna Kirmani, University of Maryland, USA Cyber-Empathic Design:
A Framework for Mapping User Perceptions to Design Features via Embedded Sensors . . . . 792 Junghan Kim, State University of New York at Buffalo, USA
Dipanjan Ghosh, State University of New York at Buffalo, USA Arun Lakshmanan, State University of New York at Buffalo, USA Andrew Olewnik, State University of New York at Buffalo, USA Kemper Lewis, State University of New York at Buffalo, USA Warm Brands as Relationship Partners:
Social Exclusion and Consumer-Brand Relationships . . . . 793 Soyoung Kim, University of Alberta, Canada
Sarah Moore, University of Alberta, Canada Kyle Murray, University of Alberta, Canada
How Consumer Self-Determination Influences Engagement and Future Intention:
The Moderating Role of Relatedness . . . . 793 Eunice Kim, University of Florida, USA
The Silver Lining of Feeling Stereotyped:
Increasing Saving Behavior among Future-Oriented Young Adults . . . . 793 Jin Myoung Kim, Seoul National University, South Korea
Jinwoo Kim, Seoul National University, South Korea Kyoungmi Lee, Seoul National University, South Korea
The Biased Influence of Social Identification and Temporal Framing on
Emotions and Partnership Evaluations . . . . 793 Jesse King, Oregon State University, USA
Colleen Bee, Oregon State University, USA
How Actors Change Institutions: Institutional Entrepreneurship in Emerging Markets . . . . 793 Marcus Klasson, Lund University, Sweden
Does Opposite-Gender Pairing of Consumers and Service Employees
Mitigate the Negatives in Service Failure Contexts? . . . . 794 Preeti Krishnan Lyndem, Indian Institute of Management Bangalore, India
Tabitha Thomas, University of Otago, New Zealand Who Said Everyone Likes This Movie?
How Tie Strength Impacts the Influence of Consensus Words on Product Perceptions . . . . 794 Ann Kronrod, Michigan State University, USA
Jeff Lee, Massachusetts Institute of Technology, USA Paying Memories of Past Kindness Forward:
Examining the Impact of Power and Memory on Prosocial Behavior . . . . 794 Katina Kulow, University of Louisville, USA
Kara Bentley, University of South Carolina, USA Priyali Rajagopal, University of South Carolina, USA
Brand Image Congruence through Sponsorship of Sporting Events:
A Re-inquiry of Gwinner and Eaton (1999) . . . . 794 Eunseon (Penny) Kwon, University of Missouri, USA
S. Ratneshwar, University of Missouri, USA
Eunjin (Anna) Kim, Southern Methodist University, USA
The Effects of Subjective Probability Estimates on Consumer Evaluation of
Advertising Messages from a Construal Level Perspective . . . . 794 Ohyoon Kwon, Department of Advertising and Public Relations, Keimyung University, Korea
Jung-Ah Lee, Department of Psychology, Korea University, Korea Eunji Lee, Department of Psychology, Korea University, Korea
Jangho Moon, Department of Public Relations & Advertising, Sookmyung Women’s University, Korea
Tae Rang Choi, Stan Richards School of Advertising and Public Relations, The University of Texas at Austin, USA
The Effects of Subjective Probability Estimates on
Consumer Evaluation of Advertising Messages . . . . 795 Ohyoon Kwon, Department of Advertising and Public Relations, Keimyung University, Korea
Jung-Ah Lee, Department of Psychology , Korea University, Korea Eunji Lee, Department of Psychology, Korea University, Korea
Jangho Moon, Department of Public Relations & Advertising, Sookmyung University, Korea
Tae Rang Choi, Stan Richards School of Advertising and Public Relations, The University of Texas at Austin, USA Seize the Deal, or Return It Regretting the Gift You Lost:
The Effect of Gift-With-Purchase Promotions on Product Return Intentions . . . . 795 Shinhyoung Lee, Seoul National University, Korea
Youjae Yi, Seoul National University, Korea
Investigate the Gender Difference in Customer Relational Bonds and Loyalty . . . . 795 Chi Hsun Lee, professor,Department of Business Management, National United University,Taiwan, R.O.C.
Etta Y. I. Chen, Assistant professor,College of Management, Yuan Ze University, Taiwan, R.O.C.
Jui Lien Su, Doctoral Candidate,College of Management, Yuan Ze University, Taiwan, R.O.C.
The Impact of Large versus Small Menu Size on Calorie Estimation . . . . 795 Yong Kyu Lee, York College, City University of New York, USA
Junghyun Kim, Virginia Tech, USA Paul Herr, Virginia Tech, USA
Too Concerned to Commit: The Effect of Privacy Concerns on
Consumers’ Preference For Flexibility . . . . 795 Jiyoung Lee, University of Texas at Austin, USA
Andrew Gershoff, University of Texas at Austin, USA
Too Busy to See Above: Task Involvement Affects Attention And Memory For Banner Ads . . . . 796 Byung Cheol Lee, Duke University, USA
Jonathan A. Winkle, Duke University, USA Gavan J. Fitzsimons, Duke University, USA Scott A. Huettel, Duke University, USA
Towards a Comprehensive Understanding of Attention Bias in Choice Process . . . . 796 Yi Li, HEC Paris, France
Selin Atalay, Frankfurt School of Finance and Management, Germany
Dynamic Bundling: an Alternative Pricing Approach . . . . 796 Wenjing Li, University of Kentucky, USA
David Hardesty, University of Kentucky, USA
Democratization of Fashion: A Study of Co-Creation of Cultural Heritage . . . . 796 Eric Li, University of British Columbia, Canada
Wing-sun Liu, Hong Kong Polytechic University, China Viahsta Yuan, University of British Columbia, Canada Elita Lam, Hong Kong Design Institute, China
Magnum Lam, Technological and Higher Education Institute of Hong Kong, China Does Review Structure Matter?
How Narrative or Pros-Cons Review Influences Review Content . . . . 796 Chunyu Li, Lingnan University, Hong Kong
Yu-Jen Chen, Lingnan University, Hong Kong
Co-Creating a Sustainable Community . . . . 797 Eric Li, University of British Columbia, Canada
Carey Doberstein, University of British Columbia, Canada Ross Hickey, University of British Columbia, Canada Sumeet Sekhon, University of British Columbia, Canada Keith Culver, University of British Columbia, Canada Selfie Me. I am (micro) Celeb!:
Understanding the Role of Micro-Celebrity Practice in Selfie Culture . . . . 797 Vimviriya Limkangvanmongkol, University of Illinois at Chicago, USA
Dr.Benet Deberry-Spence, University of Illinois at Chicago, USA Dr.Akon E. Ekpo, Rutgers University, USA
M. Eda Anlamlier, University of Illinois at Chicago, USA Lez Trujillo Torres, University of Illinois at Chicago, USA
Every Crowd has a Silver Lining:
Consuming in Crowds as Micro-organization Strategy for Social Change . . . . 797 Maíra Lopes, Stockholm Business School, Stockholm University, Sweden
Mikael Andéhn, Aalto University School of Business, Aalto University , Finland Anna Felicia Ehnhage, Stockholm Business School, Stockholm University, Sweden
Subtly Disfavored Consumption and Its Impact on Consumer Identity . . . . 797 Lauren Louie, University of California Irvine, USA
Investigating Personal Visual Stimuli and Consumption Behavior . . . . 797 Therese Louie, San Jose State Universtiy, USA
Katrina Ng, San Jose State Universtiy, USA
Gamification in Marketing: How Games Help to Engage Consumers . . . . 798 Natalia Maehle, Bergen University College, Norway
The Effects of Credit Card Use on Low-Income Consumers’ Indebtedness . . . . 798 Celso Augusto de Matos, Unisinos Business School - University of Vale do Rio dos Sinos- Unisinos, Brazil
Valter Afonso Vieira, Universidade Estadual de Maringá (UEM), Brazil Kátia Bonfanti, University of Vale do Rio dos Sinos- Unisinos, Brazil
Frederike Monika Budiner Mette, Escola Superior de Propaganda e Marketing, Espm, Porto Alegre, RS, Brazil; Phd Student at Unisinos, Brazil Amplifying the Effects of Ideology on Environmentally-Sustainable Consumption and
Frederike Monika Budiner Mette, Escola Superior de Propaganda e Marketing, Espm, Porto Alegre, RS, Brazil; Phd Student at Unisinos, Brazil Amplifying the Effects of Ideology on Environmentally-Sustainable Consumption and