Context Effects of Recommendations are Stronger than
Those of Psychological Distance or Direction of Comparison . . . . 775 Shuzo Abe, Yokohama National University, Japan
Yoshiyuki Okuse, Senshu University, Japan Takashi Ideno, Waseda University, Japan Yuki Tamari, Waseda University, Japan Kazuhisa Takemura, Waseda University, Japan
Influences of Incidental Vagal Tone on Risk Behavior . . . . 775 Mehmet Yavuz Acikalin, Stanford University, USA
Baba Shiv, Stanford University, USA
Reversal of the Compromise Effect: The Case of Negative Goods . . . . 775 Nükhet Agar, Koc University, Turkey
Baler Bilgin, Koc University, Turkey
A Hesperhodos Sweeter than a Rose: Are Ten-Dollar Words Really Worth More? . . . . 775 Joanna Arnold, University of Houston, USA
Vanessa Patrick, University of Houston, USA Attainment Goals and Maintenance Goals:
The Appeal of Approach versus Avoidance Framed Strategies . . . . 775 Gizem Atav, Binghamton University, USA
Kalpesh K. Desai, University of Missouri-Kansas City, USA It Would Happen Because I’m Watching it:
The Effect of Watching an Uncertain Event on Overestimating Subjective Probability . . . . 776 Amin Attari, University of Kansas, USA
Promothesh Chatterjee, University of Kansas, USA
The Role of Peer Identification in Shaping the Healthy-Eating Beliefs of Children . . . . 776 Kafia Ayadi, NEOMA Business School, France
Adilson Borges, NEOMA Business School, France
The Impact of the Intrinsic Construal Level of Unhealthy Behaviors on the
Effectiveness of Warning Messages: The Role of Unitosity and Numerosity . . . . 776 Cristobal Barra, University of Chile, Chile
Mitch Murdock, University of South Carolina, USA
Price Framing and Choice Order Effects in Bundle Customization Decisions . . . . 776 Johannes Christian Bauer, University of St. Gallen, Switzerland
Tim Michael Böttger, University of St. Gallen, Switzerland Interest-Free Financing Deals:
How Different Labels Impact Consumers’ Preferences for Pre- versus Postpayment . . . . 776 Johannes C. Bauer, University of St. Gallen, Switzerland
Vicki G. Morwitz, New York University, USA
Negative Mood and Goal Achievement: The Role of Mindset Congruency in Goal Pursuit . . . . 776 Carlos Bauer, The University of Texas at San Antonio, USA
Rajesh Bargave, The University of Texas at San Antonio, USA
The Role of Social Distance and Message Framing on Charitable Giving . . . . 777 Kara Bentley, University of South Carolina, USA
Mitch Murdock, University of South Carolina, USA Katina Kulow, University of Louisville, USA
Fair Enough: Individuals’ Perceptions of Altruism of CSR Activities and
Their Effect on Authenticity of Heritage Sites . . . . 777 Alessandro Biraglia, Leeds University Business School, University of Leeds, UK
Maximilian Gerrath, Leeds University Business School, University of Leeds, UK Bryan Usrey, Leeds University Business School, University of Leeds, UK
Eating Fast, Risking More: Fast Food Priming and Preference for Risky Options . . . . 777 Alessandro Biraglia, Leeds University Business School, University of Leeds, UK
Irene Bisignano, University of Rome “La Sapienza”, Italy Lucia Mannetti, University of Rome “La Sapienza”, Italy
J. Joško Brakus, Leeds University Business School, University of Leeds, UK
Wax Spinning, Turning Knobs, Blasting Speakers: An Actor-Network Theory
Approach to Understanding Consumer Experience in Night Clubs . . . . 777 Hedon Blakaj, Aalto University, Finland
Ethical Private Label Brands: Understanding the Role of Extrinsic Quality Cues . . . . 777 H. Onur Bodur, Concordia University, Monteal, Canada
Maryam Tofighi, Concordia University, Monteal, Canada Bianca Grohmann, Concordia University, Monteal, Canada
How to Inspire Experts: A Goal-Systemic Perspective on Inspiration . . . . 777 Tim Boettger, University of St. Gallen, Switzerland
To be Simple is to be Eaten: The Effects of Brand Logo Complexity on
Preference and Consumption - A Processing Fluency Perspective . . . . 778 Vera Bossel, Maastricht University, The Netherlands
Kelly Geyskens, Maastricht University, The Netherlands Caroline Goukens, Maastricht University, The Netherlands
Cashing in on Control: Low Control Increases Preference for
Prepayment When Financial Resources are Plentiful . . . . 778 Daniel Brannon, Arizona State University, USA
Adriana Samper, Arizona State University, USA
The Effects of Negative Information on Copycat Brand Evaluation . . . . 778 Dominique Braxton, University of California Irvine, USA
Darrel Muehling, Washington State University, USA Jeff Joireman, Washington State University, USA
Free Does Not Equal Free: The Differential Effects of “Freebie” Methods . . . . 778 Denise Buhrau, Stony Brook University, USA
Ethan Pew, Stony Brook University, USA
The Influence of Shopping Lists on Visual Distraction . . . . 778 Oliver Büttner, Zeppelin University,Germany
Markus Kempinski, University of Vienna, Austria Benjamin Serfas, University of Vienna, Austria Arnd Florack, University of Vienna, Austria Kathleen Vohs, University of Minnesota, USA
Probability-Based Loyalty Programs Increase Motivation . . . . 779 Adrian Camilleri, RMIT University, Australia
Jin Liyin, Fudan University, China Ying Zhang, Peking University, China
A Harmony of the Senses: The Interaction of Sound and Smell in Consumer Memory and Choice . . . . 779 Marina Carnevale, Fordham University, USA
Rhonda Hadi, Oxford University, UK David Luna, Baruch College, CUNY, USA
When Enhancing Human Traits is Dehumanizing, and What to do About It . . . . 779 Noah Castelo, Columbia University, USA
Nicholas Fitz, University of British Columbia, Canada Bernd Schmitt, Columbia University, USA
Miklos Sarvary, Columbia University, USA
Cowgirls: A Gendered Western Lifestyle . . . . 779 Mary Celsi, California State University Long Beach, USA
Doan Nguyen, California State University Long Beach, USA Sayantani Mukherjee, Central Washington University, USA
Real or Counterfeit? Drivers, Deterrents and Coping Mechanisms
Against Online Consumer Deception . . . . 779 Ludovica Cesareo, Sapienza University of Rome, Italy
Barbara Stoettinger, WU Vienna, Austria
Alberto Pastore, Sapienza University of Rome, Italy
“Our” Brand’s Failure Leads to Out-Group Product Derogation . . . . 780 Boyoun (Grace) Chae, Temple University, USA
Darren Dahl, University of British Columbia, Canada Juliet Zhu, Cheung Kong Graduate School of Business, China
Consumer Reactions to Brand Moral Failures: The Mediating Role of Shame . . . . 780 Hua Chang, Philadelphia University, USA
Lingling Zhang, Towson University, USA
Balancing Nostalgia With Novelty in Managing Brand Revivals . . . . 780 Subimal Chatterjee, School of Management, Binghamton University, USA
M. Deniz Dalman, Graduate School of Management, Saint Petersburg State University, Russia