This analysis at hand derived step by step all the necessary ingredients to set up a business in the German speaking counties as an additive manufacturing service provider.
In a first stage, a particular emphasis was put on the market analysis, considering size and competitors to evaluate the potential of such a business. Even though 3magination wouldn’t be a first mover in this area, the proposed company would be able to differentiate itself from existing players and profit from the rapid growth forecasted by all major research institutes for the next ten years. Moreover, the market potential of this new technology is estimated to reach 2% of the total manufacturing volume, from todays 0.03%. (Wohlers Associates Inc., 2014).
In a second phase, the company's asset’s, both human and fixed, were described in detail.
Printers were selected based on production speed and building size in the two most advanced technologies on the market, to be able to print a large spectrum of products. Regarding the selection of key personnel, a combination of preceding interviews and 3magination's business model influenced the final structure.
The financial analysis also showed the full potential of the proposed business. The rather conservative assumptions were further scrutinized by a sensitivity analysis. The result shows, that the NPV lies between negative EUR 5.2 million and positive EUR 56.3 million. Since the company’s base scenario is driven by growth and further investments on staff, sales and marketing budgets are taken into account, which wouldn’t be pursued as aggressively if the business environment would differ from the one anticipated.
3magination’s approach, focusing on service and consulting to develop long lasting relation- and partnerships in combination with offering the major 3D printing technologies in metals and polymers, is unique in the German speaking countries. Therefore, it is not a matter if this proposed business venture is going to be successful, but rather, how successful it is going to be.
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Jukic, R. (2014). Das Potenzial des 3D-Drucks aus Sicht ausgewählter Unternehmen der Gebrauchsgüterindustrie im deutschsprachigen Raum. Wien.
Wohlers Associates Inc. (2014). Wohlers Report 2014. Colorado.
Documents from Webpages:
AM SIG. (2012). Shaping our national competency in additive manufacturing. (M.
KTN, Ed.)
Deloitte University Press. (2014). Retrieved June 2014, from www.DUPress.com
McKinsey Global Institute. (2013). Disruptive technologies: Advances that will transform life, business, and the global economy. Retrieved May 2014, from McKinsey & Company:
http://www.mckinsey.com/insights/business_technology/disruptive_technologies
Roland Berger. (2013). Additive manufacturing - A game changer for the manufacturing industry. Retrieved May 2014, from Roland Berger:
http://www.rolandberger.com/media/publications/2013-11-29-rbsc-pub-Additive_manufacturing.html
Interviews:
EOS GmbH. (2014b). Different phonecalls and emails in June 2014.
Tu, P.-m. (2014). President of Digital-can Tech Co., Ltd. (Author, Interviewer)
Ullrich, J. (2014). DWS Sales Area Manager. (Author, Interviewer)
Wu, R. (2014). Technical department at Detekt Technology Inc. (Author, Interviewer)
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Merkt, Hinke, Schleifenbaum, & Voswinckel. (2012). Geometric complexity analysis in an integrative technology evaluation model (item) for selective laser melting (slm)R MELTING (SLM). South African Journal of Industrial Engineering , 23 (2), pp. 97-105.
Ponche, Hascoet, Kerbrat, & Mognol. (2012). A new global approach to design for additive manufacturing. Virtual and Physical Prototyping , 7 (2), pp. 93-105.
Statistics:
Central Intelligence Agency. (2014). The World Factbook. Retrieved May 2014, from https://www.cia.gov/library/publications/the-world-factbook/geos/au.html
European Commission. (2014). Eurostat. Retrieved May 2014, from Eurostat -
Database: http://epp.eurostat.ec.europa.eu/portal/page/portal/statistics/search_database
Statistik Austria. (2014). Statistik Austria. Retrieved May 2014, from Statcube:
http://www.statistik.at/web_de/services/datenbank_superstar/
United Nations. (2013). GDP/breakdown at current prices in US Dollars (all countries). Retrieved June 2014, from http://unstats.un.org
Internet References:
1zu1 Prototypen GmbH & Co KG. (2014). Retrieved May 2014, from www.1zu1prototypen.com
3D Fab. (2014). Retrieved May 2014, from http://www.3dfab.net/
3D iam AG. (2014). Retrieved June 2014, from http://www.3diam.ch
3D Systems Inc. (2014). Retrieved June 2014, from http://www.3dsystems.com
3D-Labs GmbH. (2014). Retrieved June 2014, from www.3d-labs.de/
3D-Schilling GmbH. (2014). Retrieved May 2014, from www.3d-schilling.de
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4D Solution. (2014). Retrieved May 2014, from www.4d-solution.com
Additively Ltd. (2014). Retrieved May 2014, from www.additively.com
ASTM. (2014). Retrieved June 2014, from http://www.astm.org/COMMITTEE/F42.htm
bkl-lasertechnik. (2014). Retrieved May 2014, from http://www.bkl-lasertechnik.com
Bloomberg. (2014). Retrieved June 2014
Blue Production GmbH. (2014, May). Retrieved May 2014, from www.blue-production.de
bs-modelshop GmbH. (2014). Retrieved May 2014, from www.modelshop-vienna.com
CITIM GmbH. (2014). Retrieved June 2014, from
www.citim.de/en/index.php?snav=Unternehmen&inhalt=Profil&language=en
Company Register. (2014). Retrieved May 2014, from https://www.unternehmensregister.de/ureg/
Direct Manufacturing Research Center (DMRC). (2013). Direct Manufacturing Research Center (DMRC). Retrieved May 2014, from annual report: mb.uni-paderborn.de/fileadmin/dmrc/Research/Publications/dmrc_report_2013.pdf
Ecoparts AG. (2014). Retrieved June 2014, from www.ecoparts.ch
EOS GmbH. (2014a). e-Manufacturing Solutions. Retrieved June 2014, from http://www.eos.info
FIT Production GmbH. (2014). Retrieved June 2014, from http://www.fit-production.de/
FKM Sintertechnik. (2014). Retrieved May 2014, from http://fkm-lasersintering.de/
Hintsteiner Group GmbH. (2014). Retrieved May 2014, from www.hintsteiner.at
IRPD. (2014). Retrieved June 2014, from http://www.inspire.ethz.ch/
Materialise NV. (2014). Retrieved June 2014, from http://www.materialise.com/
Max Horlacher AG Protoshape GmbH. (2014). Retrieved June 2014, from http://www.maxhorlacherag.ch
Nationalbank of Belgium. (2014). Retrieved June 2014, from http://www.bnb.be
Ö sterreichisches Firmenbuch. (2014). Retrieved May 2014
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PTZ-Prototypenzentrum GmbH. (2014). Retrieved June 2014, from www.ptz-prototypen.de
RedEye. (2014). Retrieved June 2014, from http://www.redeyeondemand.com/
Robotmech Stoessl GmbH. (2014). Retrieved May 2014, from www.robotmech.com
RPD - Rapid Product Development GmbH. (2014). Retrieved May 2014, from www.rpd.at/index.php
RT-CAD Tiefenboeck GmbH. (2014). Retrieved May 2014, from www.rt-cad.at
Schneider International Holding GmbH. (2014). Retrieved June 2014, from http://www.schneider-international.net/
Thre3D. (2014). Retrieved June 2014, from https://thre3d.com
Von Allmen AG. (2014). Retrieved May 2014, from http://www.vonallmen.ch/
Werkzeugelemente. (2014). Retrieved May 2014, from http://www.jell-werkzeugelemente.de
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Appendix A: Companies and Interviewee in Sample-Size
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Appendix B: Market Size Calculation Data
Table 21: Additive manufacturing service provider market size in EUR.
(Source: cf. Wohlers Associates Inc., 2014).
Table 22: GDP breakdown of manufacturing at current US$ prices.
(Source: own compilation with data from United Nations, 2013).
Regions 2013 %
Countries 2012 2013 % of Europe (AM)
Austria 69,458,760,118 64,885,850,158 3.27%
Germany 736,478,947,421 686,578,945,311 34.62%
Switzerland 119,157,973,136 113,481,666,288 5.72%
German speaking Countries 925,095,680,676 864,946,461,756 43.61%
Netherlands 94,594,429,746 94,594,429,746 4.77%
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Appendix C: Competition Competition in Austria:
#Name&WebCountryAMProcessesAdditionalservicesClientindustriesEmployeesAssetsize inEURMaterialsProductname(Supplier) 1zu1PrototypenBinderJetting(3DP)CNCmillingAutomotive1305.9MMwax:wax www.1zu1prototypen.comFDMCNCturningConsumerGoodsVoxeljetVX500(1x) SLS-KInjectionmoldingDentalsales:EUR11MMFDM: RUBBERsintering!!!!MachiningIndustrial/EngineeringStratasysDimensionElite(1x)ABS PhotopolymerJettingVacuumcastingMedicalSLS-KPA12PA2200/2201(EOS) SLA3DScanningEOSEOSINTP390(1x)PAglassfilledDuraFormGF(3DSystems) EOSEOSINTP395(3x)300x300x600mmPA3200GF(EOS) EOSFormigaP100(3x)190x240x300mmPP FinishingtouchesEOSFORMIGAP110(1x)Rubber Print/sprayingPhotopolymerJetting LaserlabelingStratasysObjetEden350V(1x)350x350x200mmAcrylic screenprinting3DSystemsProjet3500HDPlus(1x)PhotopolymerVisijetTechplast(3DSystems) SLA 3DSystemsiPro9000(1x)750x650x550mmPhotopolymerAccura25(3DSystems) 3DSystemsProJet6000HD(1x)AccuraXtreme(3DSystems) 3DSystemsViperSi2(1x)250x250x250mmSomosProtoTherm(DSM) SomosWaterClearUltra10122(DSM) RobotmechStösslGmbHSLAVacuumCastingn.a.n.a.11.8MMSLASLA www.robotmech.comSLS-KsurfacetreatmentSL-TOOLeagleseries9(8x)2000x1000x1000mmSL-TOOL®NewWhite 3DscanningSL-TOOL®Stonelike oversizedmodelsUVPostcure SL-TOOL®Stonelike UV&ThermalPostcure SL-TOOL®Crystal SL-TOOL®ABSlike SLS-KSLS-K EOSFORMIGAP100190x240x300mmPA2200(Biocompatibel) PA3200GF DuraForm®FlexKunststoff Alumide HintsteinerFDMcarbonsolutionsautomobileindustryn.a.3.8MMn.a.n.a.n.a.n.a. SLS-Kvacuumcasting www.hintsteiner.atPhotopolymerJettinginjectioncasting www.hintsteiner.netSLACNCmillingelectrotechnology medicaltechnology motorsport opticalindustry RT-cadFDMVacuumCastingmachineryandequipment403.56MM10castingmachinesn.a.n.a.n.a. SLACNCmilling www.rt-cad.at/SLSinjectionmolding assembling finishingtouches print/spraying laserlabeling screenprinting SLAVacuumCastingautomotive252.77MMSLS-KPolyamidFeinkorn,n.a. SLS-KReactioninjectionmouldingFormula1DTM2500+330x280x457mmPolyamidglasfilled www.rpd.at/index.phpFDMpaintshopaerospaceDTM2500330x280x390mmAlumide, screenpritingelectronics3DTM2000D305x381(D,Z)Polystyrol laserlabelingmedicaltechnologyFDM:ABS0,254mm SandCastingwhitegoodsFDMDimensionsst1200es254x254x305mm PrecisionCastingsportsandleisureactivity CNCmilling engeneering ModelShopViennaSLS-KHighSpeedCuttingn.a.n.a.1.3MMSLS-K:PolyamidwhitePA-2200 SLAVacuumCastingEOSINTP38040x340x620mmn.a. www.modelshop-vienna.comDie-castingPhotopolymerJetting: injectionmouldingOBJET350V350x350x200mm CNCmillingSLA: ReactioninjectionmouldingEOSMAX600600x600x480mm
Austria- Vorarlberg Salzburg- Austria Austria- Styria Austria- Vienna
Austria- Styria
Austria- Vorarlberg ALUMIDEPolyamid withaluminium lightgray
RPD-rapidproduct development 5
Printersanddimensions 1 4
ProductDesign/ Development AtosTripleScanfromGOM machineandequipment constructiontechnology
2 3 6
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Competition in Germany:
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#Name&WebCountryAMProcessesAdditionalservicesClientindustriesEmployeesAssetsize inEURMaterialsProductname(Supplier) 3D-LABSGmbHMaterialjettingInjectionmouldingn.a.verysmall394,000Zcorp3Dprintern.a.SLS-K www.3d-labs.de/DigitalLightProcessingVacuumcastingObjetPA12PA2200/2201(EOS) SLA3D-ScanPAaluminiumfilledAlumide(EOS) Binderjetting(3DP)reverseengeneeringPAflexibleDuraFormFlex(3DSystems) SLSPAglassfilledPA3200GF(EOS) PAwithflameretardantPA2210FR(EOS) MaterialJettingABS-like(Stratasys) Digitalmaterial(Stratasys) RidigOpaque(Stratasys) Rubber-like(Stratasys) VisijetEX200(3DSystems) VisijetSR200(3DSystems) SLASomosNanotool(DSM) SomosNext(DSM) SomosProtoGen(DSM) SomosWaterShed(DSM) BlueProductionGmbHSLSVacuumCastingMachineryandequipmentn.a.112,0006SLSmachinesn.a.SLS-K www.blue-production.deFDMConceptcreationFoodindustrysupplierPolyamidPA12(glasfilled,alu-filled,carbon-filled) DesignMedicaltechnologyPolyamidPA11 ProductionplanningAutomotivePEEK qualitycontrolFurnitureSLS-M 3DdrawingArchitects,designersHotworksteel1.2709 ConstructioncalculationMuseumsStainlesssteel17-4,15-5,316L modeldrawingadvertisingagenciesUNSR31538CoCrMo Nickel-basedalloysInco625,718,HastX,C263 Titanium TitaniumalloyTi4Al6V 3DFabBinderjetting(3DP)AbrasiveblastingArchitecturen.a.n.a.BinderJettingn.a.FullcolourcompositeVisijetPXL(3DSystems) www.3dfab.net/FDMHandpolishingGaming/Toys/Zcorp/3DSystemsZprinter650(1x)zp150powder(3DSystems) SLS-KHeattreatmentEntertainmentLaserSinteringFDM InfiltrationIndustrial/EngineeringEOSEOSINTP395(1x)ABSABS-M30(Stratasys) PowdercoatingMarketing/AdvertisingEOSFORMIGAP110(1x)SLS-K SpraypaintingProductDesignPA12PA2200/2201(EOS) 3DScanning 4DSolutionsSLS3DScann.a.n.a.n.a.n.a.n.a.n.a. www.4d-solution.comSLAdistributionof3Dscanner FDMreverseengeneering Binderjetting(3DP) JELLSLS-Mn.a.Medicaltechnologysmalln.a.SLS-Mn.a. www.jell-werkzeugelemente.deDentalConceptLaserM1Cusing(1x)HotworksteelCL50WS(ConceptLaser) JewleryCL60DG(ConceptLaser) DesignNickel-basedalloysCL100NB/Iconel718(ConceptLaser) ToolsStainlesssteelCL20ES/1.4404(ConceptLaser) BKLLasertechnikSLSLasertexturingn.a.verysmalln.a.n.a.n.a.n.a.n.a. www.bkl-lasertechnik.com/en/Laserwelding Lasermarking Micropeening
South- West Germany Middle Germany South- Germany South- Germany South- Germany Middle Germany
3-4 freelancertoosmall for published
cobalt-chrom-molyalloys toosmall for published toosmall for published toosmall for published
Printersanddimensions 6 1197 8 10
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Competition in Switzerland:
#Name&WebCountryAMProcessesAdditionalservicesClientindustriesEmployeesAssetsize inEURMaterialsProductname(Supplier) VonAllmenAGSLAVacuumCastingElectronics+20employeesn.a.SLS-KDuraForm®Flexn.a. www.vonallmen.chSLS-KinjectionmouldingOfficeequipment350x350x630mmDSDuraFormHST0808 CNCmillingMedicaltechnologySLAAccuraXtrem FurnitureNanoTool CommunicationSomoProtoGen18420 AutomotiveWaterClear®Ultra10122 AerospaceWaterSheed®XC11122 Mechanicalengeneering Whitegoods EcopartsAGSLS-MIndustrial/Engineeringn.a.n.a.SLS-Mn.a.SLS-M www.ecoparts.chSLS-KCNCturningMarketing/AdvertisingEOSEOSINTM270(1x)Cobalt-chromiumalloysCoCrMP1(EOS) 3DScanningMedicalEOSEOSINTM280(1x)StainlesssteelGP1(EOS) CADEngineeringProductDesign/DevelopmentTitaniumTi64(EOS) ReverseengineeringTextile/FurnitureToolsteelMaragingSteelMS1(EOS) MaxHorlacherAGSLS-MEDMn.a.10employeesn.a.SLS-Mn.a. ProtoshapeGmbHCNCturningSLM250HL248x248x350mmAluminum CNCmillingStainlesssteel www.maxhorlacherag.chGrindingToolsteel www.protoshape.chTitanium Cobalt-Chrom HastelloyX IN718 IRPDPhotopolymerJettingfinishingMedical20employeesn.a.n.a.n.a.SLS-K SLS-KmedicalR&DMechanicalengeneeringDuraForm SLS-MAutomotiveDuraFormHST www.inspire.ethz.chArchitectureDuraFormFlex ToolingiCoPP SLS-M Hotworksteel1.2709 Stainlesssteel1.4542,1.4404 AluminumAlSi12 TitaniumTiAl6V4 Cobalt-ChromCoCr28Mo6 3DiamAGBinderJettingn.a.Architecture1-10employeesn.a.BinderJettingn.a. www.3diam.ch/index.htmIndustrial/Engineering3DSystemsProJet660Pro(1x)Fullcolourcompositezp151powder(3DSystems) ProductDesign/Development Switzerland- North
Switzerland- East Switzerland- East Switzerland- North Switzerland- East 5
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Competition Worldwide:
directcompetitors: #Name&WebCountryAMProcessesAdditionalservicesClientindustriesEmployeesAssetsize inEURMaterialsProductname (Supplier) MaterializeNVworldwide-HQBelgiumSLASoftwareforAMautomotive900+employees23MM36xSLS(13xMammothprinter)700x380x580mm.SLS-K www.materialise.com/AustriaSLS-KBiomedicalengeneeringsolutionsindustrialgoods33xFDM914x610x914mmPolyamide(PA)b/w(PA-GF) GermanyFDMresearchandconsultancyconsumergoods23xSLS-KGlassfilledpolyamide(PA2241FR) CzechrepPolyjetQualitycontrolartsandarchitecturePolyjet:Flameretardantpolyamide FranceBinderJettingaerospace1xObjectConnex500500x400x200mmAlumide UKVacuumcastingBinderJetting:ThermoplasticPolyUrethane(TPU) ChinaReactioninjectionmolding5xZCorp3DprintingSLS UkraineTetrashellTuskSomosSolidGrey3000 USATuskXC2700T/Tusk2700W MalaysiaProtogenWhite NewYorkPoly1500 VenezuelaNeXt JapanPerFORM ItalyXtreme PolandWaterClear SpainFDM SwedenABS PC West-GermanySLAfullmanufacturingservicesAutomotiveTotal200n.a.SLAn.a.n.a. SLS-KGypsumcastingMedicaltechnologySLA7000(3D-Systems)500x500x600mm AMonlysmallpartLP-RIMElectricalindustrySLA3500(3D-Systems)350x350x350mm www.schneider-international.netInjectionmouldingWhitegoods2SLA250(3D-Systems)250x250x300mm SandcastingMechanicalengeneeringChina2SLA250(VIPER) MachiningUKSLS-K VacuumcastingIndia1EOSINTP395(EOS)350x350x600mm CNCmachiningHungary2EOSINTP385(EOS)350x350x600mm DDV Investmentcasting17CNCmachines SchneiderInternationalHolding GmbH 2
60inGermany
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Printersanddimensions