Measure

Prior to the literature review, the variables were implied and prompted in Table 3.1.

Amid some of the variables with sub-variables, the reason is to deeply account them and make the model more completive so there are internal, external, and functional values. The first part of the questionnaire inquires the subjects’ basic information, such as age, gender, salary or willing to pay. Another part of it is about the subject’s personal opinion through the related statement that will regard with all the variables. For instance, the question will ask subject how variable impacts them after they consume or try the electric product, do they feel fulfillment and desire what the value was provided by the consumer electronic product. Due to the questionnaire was designed to ask what the feeling of the subject from consumer electronic product consumption; the answer may request to fill on 1 to 7. The symbol 1 represents the subject does not find out or a little sense perception towards the variable by the consumer electronic product, on while symbol 7 defines as the subject having a highest sense perception towards the variable from the consumer electronic product. Using number for answering the questionnaire can let the report easily understand and discriminate

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the subjects’ mind set; and at the same time, the statistics will be possible to derive the research findings.

Table 3.1: Operational definition

Factors Secondary factor notion that will impact the online repurchase product that will impact the online repurchase intention

IV1: I perceive buying consumer electronic products helps me become more knowledgeable.

IV2: I perceive buying consumer electronic products implies my taste in fashion.

IV3: I perceive buying consumer electronic products gives me a brand new experience.

Attitudes value:

Subject perceives a positives attitude to consumer electronic product that will impact the online repurchase intention

IV4: I perceive buying consumer electronic products can be a gift for friends, family or myself.

IV5: I perceive buying consumer electronic products to have more conveniences.

IV6: I perceive buying consumer electronic products changes my living habits. that will impact the online repurchase product that will impact the online repurchase intention.

EV1: I perceive participating in new social norms after I bought the consumer electronic products.

EV2: I perceive having new topics in conversation after I bought the consumer electronic products EV3: I perceive improving the social

cognition after I bought the consumer electronic products.

30 product that will impact the online repurchase intention.

EV4: I perceive learning new skills after I bought the consumer electronic products.

EV5: I perceive myself improving learning methods after I bought the consumer electronic products.

EV6: I perceive learning motivation after I bought the consumer electronic products.

Culture value:

Subject perceives a positive culture to consumer electronic product that will impact the online repurchase intention.

EV7: I perceive changing belief after I bought electronic products.

EV8: I perceive myself changing ideality after I bought electronic products.

EV9: I perceive myself changing morality after I bought electronic products. that will impact the online repurchase intention.( Sheth et al., 1991, Sajjad et al., 2012, Shihtao et al. 2010, Zeithmal’s 1988, Dodds et al. product that will impact the online repurchase intention.

FV1: The price of consumer electronic product is valuable for us.

FV2: The price of consumer electronic product is rational for us.

FV3: The price of consumer electronic product is payable for us.

Quality value:

Subject perceives a rational quality to consumer electronic product that will impact the online repurchase intention (design, function, application etc.).

FV4: The design and the quality of consumer electronic product are durable for us.

FV5: The function and the quality of consumer electronic product are plentiful and thoughtful for us.

FV6: The application and the quality of consumer electronic product are accessible and sensitive for us.

31 product that will impact the online repurchase intention.

FV7: The attribute of consumer electronic product can be preserved for resale.

FV8: The attribute of consumer electronic product is ease to buy for us.

FV9: The attribute of consumer electronic product is easy to repair for us.

Usability value:

Subject perceives a rational attitude to consumer electronic product that will impact the online repurchase intention.

FV10: The usability of consumer electronic product is easy to use for us.

FV11: The usability of consumer

electronic product create convenient in our lives.

FV12: The usability of consumer electronic product is practical.

Green information product that will be a mediate effect of independent variable to fulfill and intent them to online repurchase.

GIV1: The recycle information of consumer electronic products is able to be saw when I was purchasing.

GIV2: The energy saving information of consumer electronic products is able to be saw when I was

purchasing.

GIV3: The environmental protection information of consumer electronic products is able to be saw when I was purchasing.

Satisfaction(Eugene and Sullivan 1993)

Satisfaction:

Subject perceives a positive satisfaction in consumer electronic product and intent them to online repurchase.

SA1: I was satisfied with the consumer electronic product after I consumed.

SA2: I was satisfied with the consumer electronic product after I used.

SA3: I was satisfied with the consumer electronic product after I tried it.

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SA4: Overall, it is worthwhile for me to consume consumer electronic product.

Online repurchase intention(Ajzen and Fishbein 1980, Kim el at. 2003, Wen el at. 2011)

Online repurchase intention:

Subject perceives a positive intention to let them online repurchase consumer electronic product.

ORI1: I will online consume consumer electronic product in the future.

ORI2: I will online consume consumer electronic product when I need.

ORI3: I will online consume consumer electronic product again because it is convenient.

ORI4: Overall, online consuming

electronic product is worth enough.